What's next in Digital Communications
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Jennifer Kaplan, Product Marketing Manager, GovDelivery, discuss 9 rules for digital communications as part of GovDelivery's 2013 Digital Communications Tour.
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What's next in Digital Communications
- 1. What’s Next in Digital Communications Jennifer Kaplan Product Marketing, GovDelivery 1
- 2. 9 rules for digital communication success in 2013 2
- 3. 3
- 4. 4
- 6. 94% of adults online leverage email Pew Research Center's Internet & American Life Project surveys, 2008-2010. 6
- 7. 1 Email is the essential foundation for digital communications
- 8. 78% 43% 2012 2017 8
- 9. Scalable • One design • Large fonts and buttons • Single-column, stacked layout 9
- 10. 2 Soon your emails will mostly be read on mobile devices
- 11. We Like Social Media too! 11
- 15. 3 Multi-channel drives maximum reach
- 16. Analytics unlock growth and engagement 16
- 17. What’s meaningful is changing. Show me engagement. What’s meaningful is changing. Show me engagement. 17
- 18. What’s meaningful is changing. Show me engagement. What’s meaningful is changing. Show me engagement. 18
- 19. What’s meaningful is changing. Show me engagement. What’s meaningful is changing. Show me engagement. 19
- 20. 4 Metrics provide powerful insights into your effectiveness
- 21. 21 Safety Health Planning Photo by LEAFLET. License: CC-BY-SA 3.0" Emergency Parks and Rec Public Works Communications
- 22. Online communities to help engage and get feedback 22
- 23. 5 Online communities make it easier than ever to work together
- 24. 24
- 25. 25
- 26. 26
- 27. 27
- 28. 6 Find your voice and have fun
- 29. Take advantage of customer service touch-points 29
- 30. 7 Proactive information drives Citizen Satisfaction 30
- 31. 31
- 32. APIs - Humans ____________ Real-time communication! 32
- 33. 8 APIs expand and enhance communication technology 33
- 34. 34
- 35. 9 Your emergency strategies must address communication! 35
- 36. In Summary 1 Email is the essential foundation for digital communications
- 37. In Summary Email is the essential foundation for digital communications 2 Soon your emails will mostly be read on mobile devices
- 38. In Summary Email is the essential foundation Soon your emails for digital will mostly be read on mobile communications devices 3 Multi-channel messaging achieves maximum reach
- 39. In Summary Soon your emails Email is the essential foundation for digital will mostly be read on mobile communications devices Multi-channel messaging achieves maximum reach 4 Metrics are powerful
- 40. In Summary Soon your emails Email is the essential foundation for digital will mostly be read on mobile communications devices Multi-channel messaging achieves Online communities Metrics are powerful maximum reach 5 are the easiest way to work together
- 41. In Summary Soon your emails Email is the essential foundation for digital will mostly be read on mobile communications devices Multi-channel messaging achieves Metrics are powerful maximum reach 6 Find your voice and have fun! Online communities are the easier way to work together
- 42. In Summary Soon your emails Email is the essential foundation for digital will mostly be read on mobile communications devices Multi-channel messaging achieves Metrics are powerful maximum reach 7 Proactive information drives Citizen Satisfaction Online communities are the easier way to work together Find your voice and have fun!
- 43. In Summary Soon your emails Email is the essential foundation for digital will mostly be read on mobile communications devices Multi-channel messaging achieves Metrics are powerful maximum reach 8 APIs expand and enhance communication Online communities technology are the easier way to work together Find your voice and have fun! Proactive information drives Citizen Satisfaction
- 44. In Summary Soon your emails Email is the essential foundation for digital will mostly be read on mobile communications devices Multi-channel messaging achieves Metrics are powerful maximum reach 9 Emergency strategies must address Online communities communication are the easier way to work together Find your voice and have fun! Proactive information drives Citizen Satisfaction APIs expand and enhance communication technology
- 45. Contact Me Jennifer Kaplan Jennifer.Kaplan@govdelivery.com (651) 379-6213 @jenniferkaplan 45