2012 Trends


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Bobbie Browning, SVP of Enterprise Strategy with GovDelivery, gives a short presentation on 2012 trends in government digital communications. Visit govdelivery.com for more content.

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2012 Trends

  1. 1. Welcome Bobbie Browning, SVP Enterprise Strategy October 16, 20121
  2. 2. Sponsors & Partners2
  3. 3. Maximizing direct connections with the public through digital communications Effectiveness – Reach More People Dramatically increase the number of people you reach directly Efficiency – Automate Complex Communications Streamline communication across email, SMS, social media and other channels Engagement – Create Mission Value Drive users to the online and offline activities that create the most value for the public and your agency3
  4. 4. Deep experience – Substantial scale •  More than 550 public sector organizations transform their digital communications with the help of GovDelivery •  More than one billion messages are sent quarterly by government agencies through GovDelivery •  30,000 people sign up every day through GovDelivery to receive digital messages from the government •  Client messages have an industry-leading deliverability rate greater than 98% •  Clients typically grow the base of people they reach by 75% in the first year4
  5. 5. 2012 recap: Accelerate conversion from paper to digital Continuing to accelerate conversion of paper processes to digital (email-based statement or notice delivery & confirmation)5
  6. 6. 2012 recap: Mobile integration with APIs Dramatically increasing outreach through integrated subscription capabilities and mobile apps through APIs        6
  7. 7. 2012 recap: Using strong audience base to build communities •  Create virtual communities that include internal and external stakeholders •  Leverage all direct connections (email lists, friends, followers) to build powerful online communities 2012 20117
  8. 8. NIST Manufacturing Extension Partnership Community •  Powerful, secure collaborative community that connects centers across the country •  Engage stakeholders through groups, document/photo sharing, messages & more to enhance participation and strengthen relationships8
  9. 9. 2012 recap: Connecting communication platforms Linking inbound and outbound communication platforms to have greater impact on outreach and customer service9
  10. 10. What’s Needed? Collaborative Community Digital Communication Citizen Service Management & Management Management Engagement Email FAQ’s Groups Discussion RSS Knowledgebase Forums Events & SMS/Text Inquiry Submission Calendars Case Management Content Social Media & Resolution Sharing Blog* Social Media Blog We want to Keep me I need to submit interact and updated on a question and collaborate on my terms get answers common issues10
  11. 11. Creating mission value: U.S. Federal examples Overall communications effectiveness More than 270% of new subscribers delivered from saved $1.87 billion in taxpayer money the GovDelivery Network (partnerships with other during 2010 Census government organizations) Increased contracting web page views by 72% and Delivered more than 300 million digital messages to generated a 255% increase in agency-offered recipients with images, announcements, and program courses from digital communications campaign news in 2012 Reaching more than 510,000 subscribers through proactive Achieved over $1 million in savings and expanded digital communications and generating 5 million+ the reach to over 2.3 million people, a more than impressions through a dynamic news widget 1,000% increase in outreach11