Social Fundraising for Nonprofits (no audio)

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  • As a concept, social fundraising is the intersection of social networks and fundraising online
    It can actually help personalize the web as a platform for fundraising. Turning your supporters into fundraisers to access their networks, or offering donors more directed giving options, and leveraging their time and voice are key elements of a social fundraising strategy to personal giving.













  • As a concept, social fundraising is the intersection of social networks and fundraising online
    It can actually help personalize the web as a platform for fundraising. Turning your supporters into fundraisers to access their networks, or offering donors more directed giving options, and leveraging their time and voice are key elements of a social fundraising strategy to personal giving.
  • As a concept, social fundraising is the intersection of social networks and fundraising online
    It can actually help personalize the web as a platform for fundraising. Turning your supporters into fundraisers to access their networks, or offering donors more directed giving options, and leveraging their time and voice are key elements of a social fundraising strategy to personal giving.
  • As a concept, social fundraising is the intersection of social networks and fundraising online
    It can actually help personalize the web as a platform for fundraising. Turning your supporters into fundraisers to access their networks, or offering donors more directed giving options, and leveraging their time and voice are key elements of a social fundraising strategy to personal giving.













  • As a concept, social fundraising is the intersection of social networks and fundraising online
    It can actually help personalize the web as a platform for fundraising. Turning your supporters into fundraisers to access their networks, or offering donors more directed giving options, and leveraging their time and voice are key elements of a social fundraising strategy to personal giving.
  • As a concept, social fundraising is the intersection of social networks and fundraising online
    It can actually help personalize the web as a platform for fundraising. Turning your supporters into fundraisers to access their networks, or offering donors more directed giving options, and leveraging their time and voice are key elements of a social fundraising strategy to personal giving.
  • As a concept, social fundraising is the intersection of social networks and fundraising online
    It can actually help personalize the web as a platform for fundraising. Turning your supporters into fundraisers to access their networks, or offering donors more directed giving options, and leveraging their time and voice are key elements of a social fundraising strategy to personal giving.
  • As a concept, social fundraising is the intersection of social networks and fundraising online
    It can actually help personalize the web as a platform for fundraising. Turning your supporters into fundraisers to access their networks, or offering donors more directed giving options, and leveraging their time and voice are key elements of a social fundraising strategy to personal giving.
  • As a concept, social fundraising is the intersection of social networks and fundraising online
    It can actually help personalize the web as a platform for fundraising. Turning your supporters into fundraisers to access their networks, or offering donors more directed giving options, and leveraging their time and voice are key elements of a social fundraising strategy to personal giving.
  • As a concept, social fundraising is the intersection of social networks and fundraising online
    It can actually help personalize the web as a platform for fundraising. Turning your supporters into fundraisers to access their networks, or offering donors more directed giving options, and leveraging their time and voice are key elements of a social fundraising strategy to personal giving.
  • As a concept, social fundraising is the intersection of social networks and fundraising online
    It can actually help personalize the web as a platform for fundraising. Turning your supporters into fundraisers to access their networks, or offering donors more directed giving options, and leveraging their time and voice are key elements of a social fundraising strategy to personal giving.
  • As a concept, social fundraising is the intersection of social networks and fundraising online
    It can actually help personalize the web as a platform for fundraising. Turning your supporters into fundraisers to access their networks, or offering donors more directed giving options, and leveraging their time and voice are key elements of a social fundraising strategy to personal giving.














  • Our customers span several sectors from education to human services to public benefit to the arts and the environment
    And all are receiving many benefits and seeing strong results with givezooks!


  • For those of you not currently members of givezooks!, to get started you simply need to register at givezooks.com. We offer monthly or annual subscriptions to the givezooks! starting at $99/mo, and your 1st month is free!
    You’ll also need to setup a merchant service account either using PayPal or the Sage gateway.
    We have a broad set of support tools and tutorials available through support.givezooks.com
    And finally, to help us keep our fees at the lowest possible levels, we do need your help in spreading the word about givezooks!. In exchange for referring us to another nonprofit organization that at least signs up for a 1 month free trial, we’ll give you a $50 credit towards your next month’s subscription fee.

    Now let me open up the phone lines for any additional questions.
  • For those of you not currently members of givezooks!, to get started you simply need to register at givezooks.com. We offer monthly or annual subscriptions to the givezooks! starting at $99/mo, and your 1st month is free!
    You’ll also need to setup a merchant service account either using PayPal or the Sage gateway.
    We have a broad set of support tools and tutorials available through support.givezooks.com
    And finally, to help us keep our fees at the lowest possible levels, we do need your help in spreading the word about givezooks!. In exchange for referring us to another nonprofit organization that at least signs up for a 1 month free trial, we’ll give you a $50 credit towards your next month’s subscription fee.

    Now let me open up the phone lines for any additional questions.
  • For those of you not currently members of givezooks!, to get started you simply need to register at givezooks.com. We offer monthly or annual subscriptions to the givezooks! starting at $99/mo, and your 1st month is free!
    You’ll also need to setup a merchant service account either using PayPal or the Sage gateway.
    We have a broad set of support tools and tutorials available through support.givezooks.com
    And finally, to help us keep our fees at the lowest possible levels, we do need your help in spreading the word about givezooks!. In exchange for referring us to another nonprofit organization that at least signs up for a 1 month free trial, we’ll give you a $50 credit towards your next month’s subscription fee.

    Now let me open up the phone lines for any additional questions.
  • For those of you not currently members of givezooks!, to get started you simply need to register at givezooks.com. We offer monthly or annual subscriptions to the givezooks! starting at $99/mo, and your 1st month is free!
    You’ll also need to setup a merchant service account either using PayPal or the Sage gateway.
    We have a broad set of support tools and tutorials available through support.givezooks.com
    And finally, to help us keep our fees at the lowest possible levels, we do need your help in spreading the word about givezooks!. In exchange for referring us to another nonprofit organization that at least signs up for a 1 month free trial, we’ll give you a $50 credit towards your next month’s subscription fee.

    Now let me open up the phone lines for any additional questions.
  • Social Fundraising for Nonprofits (no audio)

    1. 1. Social Fundraising with givezooks! Tuesday, May 25, 2010 1
    2. 2. What is Social Fundraising? Social Fundraising is the intersection of social networking and online fundraising. Co-Workers Otherwise known as the Obama model, peer‐to‐peer  Family fundraising or people to people fundraising, social  fundraising is the evolution of online fundraising to  encompass web 2.0 techniques.   Individuals are 100x more likely to give when  asked by someone they know, according to a  Friends Nonprofit report About Microphilanthropy.  Tuesday, May 25, 2010 2
    3. 3. The Donate Button hasn’t worked • Online donations = online fundraising • Why only 10% online? • Donors want choice • How do new donors find you? • Donate buttons are static • Treats donors like a transaction versus engaging a supporter • One-way engagement model • ‘Hidden’ on your website • To find new donors outreach needs to go to where people are... givezooks! confidential 2010 Tuesday, May 25, 2010 3
    4. 4. So - what has worked? Be specific - show impact • Personal Storytelling • People are moved to action by the stories of your organization’s accomplishments • Linking impact to action • Show how even a small donation can have an impact • Show Progress • Let people know the goal and how they can help close the gap givezooks! confidential 2010 Tuesday, May 25, 2010 4
    5. 5. So - what has worked? Be specific - show impact • Personal Storytelling • People are moved to action by the stories of your organization’s accomplishments • Linking impact to action • Show how even a small donation can have an impact • Show Progress • Let people know the goal and how they can help close the gap givezooks! confidential 2010 Tuesday, May 25, 2010 5
    6. 6. So - what has worked? Empowering people... • Empower your supporters • Let them tell others why they are involved • Allow your supporters to do more than donate -- promote, fundraise • Expanding your donor base • Allow supporters to reach out to their personal networks • People are 100 times more likely to give when asked by someone they know (About MicroPhilanthropy) givezooks! confidential 2010 Tuesday, May 25, 2010 6
    7. 7. So - what has worked? Empowering people... • Empower your supporters • Let them tell others why they are involved • Allow your supporters to do more than donate -- promote, fundraise • Expanding your donor base • Allow supporters to reach out to their personal networks • People are 100 times more likely to give when asked by someone they know (About MicroPhilanthropy) givezooks! confidential 2010 Tuesday, May 25, 2010 7
    8. 8. Introducing givezooks! “Big organization” style fundraising for community-based nonprofits Tuesday, May 25, 2010 8
    9. 9. givezooks! - your online fundraising platform Campaign Wish List Grassroots Events Sponsors Personalize Link Impact Empower Involve to Action givezooks! confidential 2010 Tuesday, May 25, 2010 9
    10. 10. Personalize your message with Campaigns givezooks! confidential 2010 Tuesday, May 25, 2010 10
    11. 11. Personalize your message with Campaigns givezooks! confidential 2010 Tuesday, May 25, 2010 11
    12. 12. Link Impact to Action with Wish Lists givezooks! confidential 2010 Tuesday, May 25, 2010 12
    13. 13. Link Impact to Action with Wish Lists givezooks! confidential 2010 Tuesday, May 25, 2010 13
    14. 14. Empower your supporters with Grassroots givezooks! confidential 2010 Tuesday, May 25, 2010 14
    15. 15. Empower your supporters with Grassroots givezooks! confidential 2010 Tuesday, May 25, 2010 15
    16. 16. Empower your supporters with Grassroots givezooks! confidential 2010 Tuesday, May 25, 2010 16
    17. 17. Involve your supporters with online Events givezooks! confidential 2010 Tuesday, May 25, 2010 17
    18. 18. Involve your supporters with online Events givezooks! confidential 2010 Tuesday, May 25, 2010 18
    19. 19. Involve your supporters with online Events givezooks! confidential 2010 Tuesday, May 25, 2010 19
    20. 20. Promoting your story... Use the web - not just your website... Wish List Events Campaign Grassroots Sponsors givezooks! confidential 2010 Tuesday, May 25, 2010 20
    21. 21. Collecting and analyzing donations Giving Options Thank You Letter Analytics Wire Transfers Stock Transfers Mailed Donations Pledges Gift Cards Recurring Donations Wish List Events Campaign Grassroots Sponsors givezooks! confidential 2010 Tuesday, May 25, 2010 21
    22. 22. How it Works Tuesday, May 25, 2010 22
    23. 23. How it Works... 1 2 3 Create Connect Fundraise Personal Fundraisers Email Social web Wish Lists Campaigns Wire Transfers Stock Transfers Mailed Donations Pledges Gift Cards Recurring Donations All in just hours... Tuesday, May 25, 2010 23
    24. 24. 1 Create Creating your Fundraisers Tuesday, May 25, 2010 24
    25. 25. Fundraiser Information Tuesday, May 25, 2010 25
    26. 26. Thank You Notes Tuesday, May 25, 2010 26
    27. 27. Layout Tuesday, May 25, 2010 27
    28. 28. The Finished Product Tuesday, May 25, 2010 28
    29. 29. 2 Connect Connecting Donors to your Fundraisers Tuesday, May 25, 2010 29
    30. 30. Promotion on your website Add a widget to any of your website pages • Customize your widget • Colors • Text • Donor List • Thermometer • Animation • Add it to your website or blog • Create one or many for any fundraiser • It’s always up-to-date • Give to corporate sponsors givezooks! confidential 2010 Tuesday, May 25, 2010 30
    31. 31. Promotion on your website Add a widget to any of your website pages Donate Tab • ‘Floats’ in view of you site visitor - even as they scroll down the page • Link to any fundraiser givezooks! confidential 2010 Tuesday, May 25, 2010 31
    32. 32. Promotion via Facebook givezooks! confidential 2010 Tuesday, May 25, 2010 32
    33. 33. Promotion via Twitter Your Supporters Your Organization If you can give up two coffee drinks - $10 - you can help us eliminate the hunger crisis in America http://bit.ly/Th79Od Donors If you can give up two coffee drinks - $10 - you can help us eliminate the hunger crisis in America http://bit.ly/Th79Od givezooks! confidential 2010 Tuesday, May 25, 2010 33
    34. 34. Promotion via Email For your more traditional donors... • Integrated with VerticalResponse • 10,000 email/month grant bundled in • Email analytics givezooks! confidential 2010 Tuesday, May 25, 2010 34
    35. 35. Promotion via givezooks! local Tuesday, May 25, 2010 35
    36. 36. 3 Fundraise Collecting and Analyzing Donations Tuesday, May 25, 2010 36
    37. 37. More choices = More Donations Give your donors choice... Non-credit card options increase Donate to Food Bank of Santa Barbara Friendship Campaign average online donations Connect to YOUR payment provider(s). Funds flow directly to YOU. givezooks! confidential 2010 Tuesday, May 25, 2010 37
    38. 38. Analyze your Fundraising Success! Tuesday, May 25, 2010 38
    39. 39. Success Stories Tuesday, May 25, 2010 39
    40. 40. Customer Success Serving Nonprofits across Multiple Sectors... Average Online Donation $400 B D ishop garcia iego High School $27,617,055 Tuesday, May 25, 2010 40
    41. 41. givezooks! Success Story - Bishop Garcia Diego $1.85M raised since 6/08 using givezooks! Campaigns Wish Lists Events Grassroots Tuesday, May 25, 2010 41
    42. 42. givezooks! Success Story - Santa Barbara Botanic Garden Disaster Recovery Campaign •First 15 hrs - $8000 raised •Average donation: $142 Tuesday, May 25, 2010 42
    43. 43. Pricing Tuesday, May 25, 2010 43
    44. 44. Pricing $129/mo. ($1419/yr. ) $249/mo. ($2739/yr. ) $499/mo. ($5489/yr.) givezooks! confidential 2010 Tuesday, May 25, 2010 44
    45. 45. Credit Card Processing ‣If you already accept credit cards, chances are we can integrate with your existing solution * * * ‣If you do not accept credit cards, our partner Axia offers a turnkey solution * $15/month 2.2% Transaction Fee (Visa & MC) 3.0% Transaction Fee (AMEX) $0.30 per transaction * Supports recurring donations Tuesday, May 25, 2010 45
    46. 46. Optional Service Packs Event Setup JumpStart Social Media JumpStart Campaign, Event & Wish List or Event Grassroots $99 one-time fee $199 one-time fee $299 one-time fee Tuesday, May 25, 2010 46
    47. 47. Summary • It’s not just for the ‘big guys’ anymore.... • Impact and empowerment moves people to action • Find new donors via new promotion channels • Options increase the likelihood of increased donations • Increase your capacity by tapping supporters, corporations • It’s easy - no hardware - no software - or IT help required • We develop the software - you develop your donor base givezooks! confidential 2010 Tuesday, May 25, 2010 47
    48. 48. Questions About givezooks! Contact us www.givezooks.com 866-622-8817 or @givezooks sales@givezooks.com facebook.com/givezooks Tuesday, May 25, 2010 48

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