Optimizing Due to Lack of Resources and Staff - Naitik Vyas. GovDelivery. February 1, 2017.

1. Empowering government to create better lives for more people.
Optimizing Due to Lack of Resources and Staff
FEBRUARY 1, 2017

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INTRODUCTION
National Press Spokesperson/
Deputy Director of Communications,
EEOC
Christine.Nazer@eeoc.gov
Christine Nazer Naitik Vyas
Client Success Consultant,
GovDelivery
naitik.vyas@govdelivery.com

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AGENDA
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ACKNOWLEDGING THE PROBLEM
SHARING THE EEOC SUCCESS STORY
3 SHARE TAKEAWAYS!

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CHALLENGES AT EEOC
• Getting the buy in from agency leadership
and district offices
• Distinguishing GovDelivery from other tools
and streamlining processes
• Training dispersed staff with heavy workload
• Promoting use and highlighting benefits/best practices

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EEOC 2016 RESULTS
• 70K Subscribers
• 486K Subscriptions
• 1.22M Messages sent
• 46.6% Engagement Rate

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TAKEAWAYS
 Set Goals and Expectations
 Establish Partnership
 Deploy Tools and Features
 Assess & Report Progress

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PROMPT WEBSITE VISITORS
Convert websites visitors into
subscribers with an overlay.

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CREATE ONCE, PUBLISH EVERYWHERE
EMAIL WEB SMS MESSAGES SOCIAL NETWORKS

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By maintaining a consistent brand, your
subscribers are more likely to recognize
and trust your agency when they
interact with you.
DRIVE TRUST THROUGH BRANDING

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AUTOMATE YOUR DIGITAL COMMUNICATIONS
General Bulletins are great for
administrators with HTML
experience and any automation
using GovDelivery’s Page Watch.

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LEVERAGE AUTOMATION AND REPURPOSE
HTML Page Watch
Has limited automation; will send
emails with links to the content
when a webpage is updated. It’s
great for Meeting Minutes
uploads and publications.
RSS Page Watch
Can be fully automated;
will send emails with a link to the
article and any information from
the RSS feed. It’s good for press
releases and job postings.
Web Services (API)
Incorporates GovDelivery’s
functionality directly into your
application and business process.
It’s great for traffic alerts, transit
schedules and real-time
notifications.

12. THANK YOU FOR
YOUR TIME
NAITIK VYAS
CLIENT SUCCESS CONSULTANT
NAITIK.VYAS@GOVDELIVERY.COM