2013 UNF Nonprofit Management Conference
•
1 like•609 views
These are the slides from the social media workshop, breakout session B.
Recommended
Recommended
More Related Content
What's hot
What's hot (20)
Viewers also liked
Viewers also liked (18)
Similar to 2013 UNF Nonprofit Management Conference
Similar to 2013 UNF Nonprofit Management Conference (20)
More from Georgette Dumont
More from Georgette Dumont (11)
Recently uploaded
Recently uploaded (20)
2013 UNF Nonprofit Management Conference
- 1. Social Media Everyone’s doing it, right? Maybe, but are they doing it well?
- 2. Agenda • Introductions • Social media overview • The is: NEFL NPOs & Social Media (preliminary findings) • What can be: Org benefits from social media use • Q&As
- 3. Introduction • Dr. Georgette (Gette) Dumont • Nonprofit scholar – NPO accountability; governance; technology; social media • Research the NP sector in NEFL • Blog, Tweet, and Facebook profile: GetteInJax – Current info RE: nonprofits & technology – Best practices – Changes that are happening
- 4. Social Media Overview • Many platforms • Need to match correct platform with desired outcome
- 5. First, Some Basics • Social Media are SOCIAL • Social Media are (or should be) genuine • Social Media are increasingly mobile • Social Media are tools to develop, build, and strengthen relationships (and trust) • Social Media are tools to listen to and engage your environment
- 6. The Data • Most used: Facebook, Twitter, YouTube • Demographics (need for segmenting and targeting)
- 10. Social Media in NEFL NPOs
- 11. Social Media Adoption 0% 20% 40% 60% 80% 100% Facebook Twitter YouTube Blog LinkedIn No Yes
- 12. Starting Using Social Media To: 0% 20% 40% 60% 80% 100% 120% Marketing tool Feedback Increase donations Legitimacy Accountability/transparency Recruitment Raise awareness Everyone else was Facilitate discussion Reach younger audience LinkedIn N=21 Blog N=22 YouTube N= 30 Twitter N= 48 Facebook N= 57
- 13. Which of the following would you attribute to your organization's use of: 0% 10% 20% 30% 40% 50% 60% 70% 80% Increase in volunteers Increase in donors Increase in members Increase in clients Increase in event attendees Not measured/DK LinkedIn N=21 Blog N=22 YouTube N= 30 Twitter N= 48 Facebook N= 57
- 14. Some/Substantial effect of using SM on:
- 15. Social Media Use Had been Hindered by: 0% 10% 20% 30% 40% 50% 60% 70% 80% Facebook N= 57 Twitter N= 48 YouTube N= 30 Blog N=22 LinkedIn N=21
- 16. Measure Social Media 0% 20% 40% 60% 80% 100% N= 57 N= 48 N= 30 N=22 N=21 Faceboo kTwitterYouTubeBlogLinkedIn No Yes
- 17. Strategy
- 18. Strategy Nonprofit’s goals (mission alignment) Tasks to meet goals Social media purpose?
- 19. Matching
- 20. Matching • Write tools for right purpose – Spread: Twitter – Engagement: Facebook – Inform: YouTube, Blog – Activate: Twitter
- 21. ROI • “I” for Investment – Know from the onset – Align with purpose... task... goal... mission • “I” for Impact – Stories/ qualitative measures – Tracking
- 23. Social Media Audiences • Facebook Almost everyone; a must • Twitter People looking for quick, personal interactions • Pintrest Mainly women sharing what they love • LinkedIn Professionals looking to share skills • Instagram Mobile users sharing and viewing pics
- 27. Thank you! Contact info: Gette Dumont g.dumont@unf.edu or getteinjax@gmail.com https://www.facebook.com/GetteinJax (FB) @GetteInJax (Twitter) 904.620.5855 (office)
Editor's Notes
- GETTE