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Project execution for paranoids


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How to move from idea to execution and not screw it up--a workshop for new grantees of the Knight Foundation Community Information Challenge

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Project execution for paranoids

  1. 1. Project execution For paranoids Creating your 100 day plan. KCIC Bootcamp, Fall 2013 , Susan Mernit, presenter 1
  2. 2. •      You got the funding ! Now what? 2
  3. 3. You make a plan   Q: How do you move from concept to execution ? Answer: Very thoughtfully. 3
  4. 4. • Budget • Hiring • Obstacles & Dependencies • Partnerships • Platforms • Requirements • Timeline All things to think about as you plan 4
  5. 5. CR, talking to new grantee: “Who do you want your project to reach?” Grantee: EVERYONE! CR: Uh, who does that mean, exactly?
  6. 6. Define  your  audience   Who  are  the  audiences  for  your   project?—break  it  down  into  3  or  4   segments   Are  these  new  audiences  you  want  to   reach?—Or  audiences  you  have?   And  what  do  you  know  about  their   online  behaviors?   6
  7. 7. Remember that ? everyone is Who’s your audience? a Age Gender group of someones Race Values Behaviors Income Jobs Life stages Technology consumption Interests All play a role in determining level of interest 7
  8. 8. Strategic question 1 •  Ask: Who are the core audiences my project needs to connect with/? •  Understand: Core characteristics and behaviors of those groups 8
  9. 9. Next, plan your team Basic questions: •  What are the roles we need to make this happen? •  What are the skills we need? •  Who is the project lead? •  Who do we have? •  Whom do we need to hire? •  What are the roles and responsibilities? 9
  10. 10. Keep  it  CLEAR   Know who the lead is Make sure roles are defined—and everyone knows them. Set goals and milestones where all can see them. Select project management tools—Google Docs, Basecamp, Asana are some choices 10
  11. 11. If you can’t measure it, you haven’t thought it through. 11
  12. 12. It’s all about the roadmap Iterative design Launching—and then refining Define product requirements AND project outcomes— HOW will you get there? 12
  13. 13. 13
  14. 14. Example:  GrowWNY  game  as  content  for  young  adults   focused  on  green  issues   What’s my footprint? Global footprint game was a direct result of wanting to reach younger adults via gamification See: 14
  15. 15. Invest  in  process  in  your  plan   Think about: Who’s in charge? What are the results you need? Are you measuring the right things? Who decides in a conflict? 15
  16. 16. Check  in  with  your  community  AKA  your  audience   Are you solving a problem others would like to solve? Are you working in partnership? 16
  17. 17. Measure  your  work—  learn  from  the   data   The best friends you can have: •  Google analytics •  Facebook insights •  Twitter analytics •  Survey Monkey Check stats daily, weekly, monthly •  Compile & discuss •  Use to fine tune Use to refine approach, focus 17
  18. 18. Work  your  plan   Work on your plan through the whole boot camp Show it to advisors and colleagues Modify, adjust, tweak 18
  19. 19. QUESTIONS  &  DISCUSSIONS   What’s the biggest risk? What do you know you don’t know? 19
  20. 20. It’s not a unicorn, okay? 20
  21. 21. Resources   Boot-­‐camp:    This  week  is   hands-­‐on   Circuit-­‐Riders:  You  have  one —take  advantage   Further  reading:   GeJng  Things  Done:  The  Art  of   Stress-­‐Free  ProducOvity  by   David  Allen     The  One-­‐Page  Project  Manager:   Communicate  and  Manage  Any   Project  With  a  Single  Sheet  of  Paper   by  Clark  A.  Campbell     The  DefiniOve  Guide  to  Project   Management:  The  fast  track  to   geJng  the  job  done  on  Ome   and  on  budget  (2nd  EdiOon)  by   SebasOan  Nokes   21
  22. 22. SUSAN  MERNIT   TwiWer:  susanmernit   QuesLons  welcomed—hit  me  up   via  email.   22