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Social Media Strategy for Nonprofits

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Cindy Leonard

Presented at the Bayer Center for Nonprofit Management.

Government & Nonprofit
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Presenter: Cindy Leonard Bayer Center for Nonprofit Management at Robert Morris University Social Media Strategy for Nonprofits
What’s on Tap? Exercise: Analog Social Networking (10 min.) Defining social media (10 min.) Why we should care (10 min.) Social media planning & strategy considerations (40 min.) General Q&A (20 min.)
Defining Social Media
Visua l Them e Conte nt Enga geme nt Social Media
Why We Should Care
Expand Network of Contacts Promote Action Consolidat e or Formalize Networks Strengthen Relationshi ps Quick Feedback to Constituent s
Planning & Strategy
18 The WAVE Model The 3 W Questions Finding Your Audience Use Versatile Tools Engage Your Audience You will be creating waves for your organisation. Waves that will help you reach your goals, by identifying them, finding your audience, selecting the tools you will start using, and engaging with your audience. From a presentation by Arjan Tupan of Capgemini Consulting for Convio
Listen Participate Share Your Story Generate Buzz Build Community Beth Kanter’s Social Media Strategy Model
Common Themes
Who job is it, anyway?
Assessing Organizational Readiness
What about ROI? How do I know if my efforts are worth it?
Have Faith in Yourself Relinquish Control Put People First Make It Personal
The Pittsburgh Zoo http://www.pittsburghzoo.org/ (blogging, Facebook, RSS feed, Flickr, Twitter, YouTube) Pittsburgh Social Venture Partners http://www.psvp.org (blogging, Facebook, LinkedIn, Twitter, YouTube) LOGOS Ministry http://www.thelogosministry.org/ (Facebook Groups, Yahoo Groups, Blogging, Podcasts, Mobile Apps, YouTube)
Open Q & A

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