The document summarizes a presentation on how nonprofits in Duval County, Florida utilize social media. It discusses the research question of what benefits nonprofits get from social media use. The presentation outlines the data collection process, which involved snowball sampling of Twitter and Facebook posts over 2 months. It also provides details on the sample of 464 nonprofit accounts analyzed, including 129 Twitter accounts and 335 Facebook accounts. Finally, it discusses plans for future research, such as further analysis of a survey of 102 responding nonprofits and content analysis of social media posts.

1. Nonprofits and Social MediaGeorgette Dumont, PhDUniversity of North FloridaPresented at SECoPA’s Annual Conference, New Orleans, LA9/24/2011© GetteinJax, 2011

2. Research Question How do nonprofits in Duval County, FL utilize social media an what benefits do they get from this use?9/24/2011

3. Data collectionSnowball SamplingTwitter and Facebook2 months of posts & tweetsTotal number of tweetsRetweets, direct tweetsFriends & LikesNetworksArchival data: org type, 9909/24/2011

4. Sample464 accounts, 348 nonprofits (most formal, some informal) 129 Twitter accounts 335 Facebook accounts78 nonprofits use bothE-survey – sent to 278 nonprofits22 no email48 no phone number20 bouncedResponses: 102 (40%)9/24/2011

5. Importance of SM to Organization9/24/2011

6. Impact of SM on Constituents9/24/2011

7. Impact of SM on organization9/24/2011

8. Future Research Further analysis of survey dataContent analysis of tweets and postsInterviewsModel building9/24/2011

9. Thank you!9/24/2011© GetteinJax, 2011