Personalizing Feedback in the Virtual Environment

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This was my keynote presentation for UNF's 2014 Academic Technology Innovation Symposium. The video can be seen here: https://www.youtube.com/embed/zbqxMgd58FY

Education

Personalizing Feedback in
a Virtual Environment
Georgette Dumont
Assistant Professor
Department of Political Science and Public Administration

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AFP FL, First Coast Chapter: The Importance of using Social Media and What it Means to Nonprofits January 15, 2013 Social Media isn’t a fad, it’s a fundamental shift in the way we engage our stakeholders. Join us as we learn from Georgette Dumont and Heather Corey about the trends in social media and how social media can enhance your organization's relationships. “We don’t have a choice on whether we DO social media; the question is how well we DO it.” – Erik Qualman, Author of Socialnomics: How social media transforms the way we live and do business Guest speakers: Dr. Georgette Dumont, Assistant Professor at the University of North Florida in the Department of Political Science and Public Administration (Social Media Persona is Gette in Jax) Heather R. Corey, CFRE Director of Development & Marketing at Jewish Family & Community Services (JFCS) and founder of JaxPHILville

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Transparency and accountability are two issues that are ubiquitous for nonprofits. Today, the application of these issues has moved from solely traditional mediums to include online technologies. Through content analyses of nonprofit Web sites and in-depth interviews, this paper seeks to determine if nonprofit leaders see a conceptual connection between transparency and accountability and their online communication mediums. It was found that most still visualize online communication tools as a medium to push information out to stakeholders. In addition, a pattern was found between an executive director’s conceptualization of the purpose of online tools and the organization’s use of its Web site in regard to the amount of information it provided and the tools it adopted.

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