The Art of Branding by Guy Kawasaki
Upcoming SlideShare
Loading in...5
×
 

Like this? Share it with your network

Share

The Art of Branding by Guy Kawasaki

on

  • 94,112 views

In the real world, you don’t have infinite resources; you don’t have a perfect product; and you don’t sell to a growing market without competition. You’re also not omnipotent, so you cannot ...

In the real world, you don’t have infinite resources; you don’t have a perfect product; and you don’t sell to a growing market without competition. You’re also not omnipotent, so you cannot enforce what people think your brand represents. Under these assumptions, most companies need all the help they can get with branding. Guy Kawasaki presents eight salient tips in The Art of Branding that will give your brand the attention it deserves.

Read the full article on LinkedIn: http://linkd.in/1iWCXgB
Create your own SlideShare presentations in Canva: https://www.canva.com/

Statistics

Views

Total Views
94,112
Views on SlideShare
75,349
Embed Views
18,763

Actions

Likes
802
Downloads
2,970
Comments
20

99 Embeds 18,763

http://www.novavizia.com 5294
http://www.scoop.it 3175
https://www.linkedin.com 2594
http://www.marketingprofs.com 1369
http://www.eureka-startups.com 1070
https://twitter.com 796
http://www.linkedin.com 656
http://blog.storeya.com 442
http://www.ned-potter.com 385
http://www.noemistauffer.com 227
http://www.helisirkia.fi 219
http://m.marketingprofs.com 201
http://michiel.premiermusselacademy.com 151
http://www.grotraffic.com 148
http://www.advisoranalyst.com 142
http://www.spencersmith.co.uk 138
http://blog.templatemonster.com 134
http://helisirkia.fi 119
http://www.commpro.biz 116
http://www.conseilsmarketing.com 114
https://kotisivukone.fi 112
http://www.pinterest.com 101
http://www.ideagoras.biz 82
http://localhost 78
http://nownewmedia.wordpress.com 77
http://192.168.0.201 69
http://sacha.routchenko.com 58
https://www.linkedin-ei.com 58
http://arlive5.com.br 53
https://noemi-stauffer.squarespace.com 52
http://www.ltr10creative.com 52
http://themarketingscribe.blogspot.com 50
http://feedly.com 43
https://www.rebelmouse.com 37
http://smartstartcoach.com 33
https://ned-potter.squarespace.com 23
http://feeds.feedburner.com 23
http://www.arthinkle.com 23
http://skypointwebdesignbillingsmontana.com 22
http://premiermusselacademy.dev.10uur.nl 16
http://www.linkedin-ei.com 14
https://corsi-moodle.mediatouch.it 13
http://noemi-stauffer.squarespace.com 12
http://www.paperblog.fr 11
http://translate.googleusercontent.com 11
http://news.google.com 10
http://www.google.bg 10
http://91.230.195.43 9
http://arcdestudio.tumblr.com 8
http://ideagoras-socialmediaadvertising.tumblr.com 8
More...

Accessibility

Upload Details

Uploaded via as Adobe PDF

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel

15 of 20 Post a comment

  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
  • Nice one once again Guy. You are always a source of inspiration.
    Are you sure you want to
    Your message goes here
    Processing…
  • Love it ! sharp and crisp : Focus on PR not Branding is my favourite will quote it - Keep it coming ;0)
    Are you sure you want to
    Your message goes here
    Processing…
  • thank you for making this presentation. Greatly appreciated!
    Are you sure you want to
    Your message goes here
    Processing…
  • Some questions:
    Slide #5 - can you share the evidence for this please?
    #6 - why one year and not 5 or 50?
    #7 - 'use simple words and be consistent with it'. Consistent with what? I don't understand that statement.
    #8 - uh? What is the connection between 'the opposite test' and the competition?
    #9 - 'Cascade' is an old-fashioned term from old-fashioned ideas about hierarchy where 'top' managers are more important than the front desk
    #10 - have you actually tried this? What happened? Would be good to see some data.
    #11 - the evidence is that advertising builds big brands
    Nice visuals.
    Hard to read.
    Are you sure you want to
    Your message goes here
    Processing…
  • If this message is 'so simple', then why do I have clients who have a new idea for messaging at least once a month, who insist on slide presentations that are agonizing to view and read and who embrace the brand message for about 60 seconds after it is approved...but often fail to 'enforce' its use throughout the organization. And don't tell me to get smarter clients....the above statements have been true throughout my career..
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment

The Art of Branding by Guy Kawasaki Presentation Transcript