The document discusses how the author attracted their target audience for their music magazine through market research and addressing the audience's interests. The author conducted a survey that showed events and exclusive interviews were most popular features. The survey also showed rock music was the preferred genre. As a result, the author included these elements in the magazine. The language, images, and visual design were also crafted to be understandable, intriguing, and address the target audience directly to engage them.

1. HOW DID YOU ATTRACT YOUR
AUDIENCE?
Question 3 of Evaluation

2. SURVEY
At the beginning of my research, I conducted a survey on Survey Monkey asking the public
what they look for when buying a music magazine, and what genre they prefer. I used the
graphs of the results to determine how I was going to target my audience. I realised that the
contents of the magazine is very important, so by seeing which form of content was most
popular on the survey, I could then add the content that was most popular to my magazine.

3. HOW OLD ARE YOU?
Although those who
answered my survey were
aged between 10-19, this is
not the age group I want to
aim my magazine at. I want
to address a much older
audience, as my magazine is
quite mature and innovative
in it’s design and thought-
process.

4. WHAT FEATURES WOULD YOU LIKE TO SEE IN A
MUSIC MAGAZINE?
The features that people want to
see in music magazines most is
Events, therefore I made sure to
integrate this into my magazine,
even if it was mentioning it on the
contents page. In my double page
spread, the writer talks about her
experience at one of Louise
Lavender’s – featured on the
front cover – gigs. Next on the
chart is exclusive interviews,
which I have featured on my
contents page with the band The
Unknown.

5. WHAT IS YOUR PREFERRED MUSIC TO LISTEN TO?
According to this chart, the
most preferred music genre is
rock. Therefore, my music
magazine is based on rock
music. However, equal in
amount to Rock is Other, so
consequently I have merged the
rock genre with it’s sub-genres
to make my magazine more
fascinating for its target
audience.

6. WRITTEN MODE OF ADDRESS
I have attracted my target audience by using language that is understandable to them as it is
quite informal. It would be very boring for the reader to read an article that uses formal
language as it would give them the sense of being in a lecture. On multiple occasions, I
include the personal pronoun ‘You’ to make them feel included. For example, in my double
page spread, I addressed the audience by saying “I know what you are thinking…” The use of
the personal pronoun makes the writing in the article seem as though it is directly
addressing the reader, making it more personal and more likely for the reader to respond
i.e. continue buying Obscure magazine.
I have also written the article on the double page spread using a 1st person narrative, where
I include the personal pronoun ‘I.’ This allows the reader to read the text as if they are the
narrator. However, seemingly, the article is a blend of 1st person narrative and 3rd person
narrative. Therefore, this means that the reader is also ‘a fly on the wall’, they are witnessing
the events that are happening in the article – the image of Louise Lavender performing is
much more clearer in their minds.

7. WRITTEN MODE OF ADDRESS
To make the text seem recognisable to the audience, I use Disney references from the movie
The Little Mermaid and slight celebrity endorsement.
By doing this, it makes my target audience more interested in reading my magazine as they
believe that the writer of the article has the same interests as them. I have also employed
rhetorical questions, italicized text, and sentences beginning with conjunctions to address
the audience in order to grasp their attention in a different way. Conjunctions are words like
‘and’, ‘but’, and ‘because’ and placing these words at the start of a sentence can add a
cursive grasp to the language, making it much more forceful.

8. VISUAL MODE OF ADDRESS
Images – The images I have used should engage the
audience as on the front over there is an image of a girl
dressed in a ‘rock star’ attire, whom is not looking at the
camera. This should intrigue the audience into reading
the magazine as it creates a sense of mystery – because
they don’t know who the girl is and they want to find out.
The subject on the cover appears to be teenaged, thus
this addresses the target audience as they are around the
same age too. Also, to make the image even more
interesting, I have added an application effect of ‘The
Scream’ by Edvard Munch. This causes the audience to
question whether or not the front cover is an illustration.
Therefore, anyone who is concerned with art may be
tempted to buy the magazine. This image should indicate
to the reader what the magazine is about due to the prop
used, a guitar, and the model’s outfit – clad in leather.

9. VISUAL MODE OF ADDRESS
On the contents page, I have included
more images from the same photoshoot
on the front cover. One is in colour, and
one is in black and white which has no
background. This intrigues the audience
as it makes the magazine look a great
deal more professional. I have also
inserted an image of myself, as the
editor, to provide the contents page with
more character. For the image where
the model is in a Christmas-décor room;
I took a picture of my friend, removed
the background, and added the new
background of a traditional Christmas
living room. I used this image as it shows
the audience a wide range of content
within the magazine – it’s not all music.

10. VISUAL MODE OF ADDRESS
On the double page spread, the main image employs direct address which is when the
subject is looking straight at the camera. The impact that this has on the reader is
extraordinary as the subject is hard not look at – they become the focal point. They create
tension for the reader through their strong and powerful stance.
Masthead – the masthead that I have used on my front cover is quite unique and unusual
as it is quite contradictory to its name, as I have used the font permanent marker to write
Obscure. But by doing this, I am making a statement – £Obscure music should become more
permanent, it shouldn’t be something that hides in the shadows of something bigger.” Also,
to address the audience, I have used the colour pink to make the mast-head stand out and
catch the eye of the audience.