Linked in

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Short presentation on teaching LinkedIn to journalism students.

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Linked in

  1. 1. The Ugly Duckling of Social Media AEJMC 2015 Donica Mensing Reynolds School of Journalism University of Nevada, Reno @donica Teaching students to use LinkedIn for reporting and networking
  2. 2. #FERGUSON FOR QUOTES AND SUCH
  3. 3. LinkedIn: SEC 2015 Report/ Pew LinkedIn is the largest professional network on the Internet, started in 2003 Owns Pulse, Slideshare and Lynda.com, in a quest to “make the world’s professional knowledge available on LinkedIn.” 3 million active job listings. The company’s vision: To have every job in the world on LinkedIn. 1 2 3 4 5 70% of members are from outside the US; publishes in 24 languages 380 million members; 28% of all American adults online used LinkedIn
  4. 4. #FERGUSON FOR QUOTES AND SUCH
  5. 5. #FERGUSON FOR QUOTES AND SUCH
  6. 6. LinkedIn for Journalists REPORTING SOURCING CONNECTING RESEARCHING Use LinkedIn for developing reciprocal relationships with community members (Holton, et al. 2015). More than 130,000 posts published every week; one million users publish on LinkedIn Join relevant groups and search for members by location or job title. Find experts by searching for name, company, job title, location,or industry,
  7. 7. LinkedIn for Public Relations PROMOTING TARGETING CONNECTING RESEARCHING Use LinkedIn for developing reciprocal relationships with community members (Holton, et al. 2015). More than 130,000 posts published every week; one million users publish on LinkedIn Join relevant groups and search for members by location or job title. Find experts by searching for name, company, job title, location,or industry,
  8. 8. LinkedIn for Networking NETWORKING BRANDING SHARING BUILDING CONTACTS Use LinkedIn for publishing and sharing content relevant to specific groups and members. Actively develop a personal learning network to support your current work and future job searches. Join relevant groups and become an active participant Create an online profile that communicates your vision, skills and interests.
  9. 9. LESSON PLANS CREATE YOUR OWN PROFILE JOIN YOUR COLLEGE ALUMNI GROUP GROW YOUR NETWORK JOIN A GROUP ANALYZE OTHER PROFILES IDENTIFY WHAT TO DO AND WHAT TO AVOID WRITE / PEER EDIT CHOOSE 3 RELEVANT ALUMNI WRITE PERSONALIZED MESSAGES WITH REQUEST TO CONNECT READ POSTS FROM GROUPS AND INDIVIDUALS REGULARLY CREATE TWO RELEVANT POSTS OF INTEREST TO YOUR GROUP/CONNECTIONSCONTACT THEM AT LEAST ONE ADDITIONAL TIME DURING THE SEMESTER DEVELOP SOURCE LISTS IDENTIFY FIVE RELEVANT SOURCES FOR A STORY OR STRATEGIC ACTIVITY DEVELOP A TREASURE HUNT TO DISCOVER NOTEWORTHY ALUMNI
  10. 10. LESSON PLANS REVIEW JOB ADS DO AN INTERNSHIP SEARCH GROW YOUR NETWORK III IDENTIFY FIVE YOU’D BE INTERESTED IN APPLYING FOR CREATE A LIST OF WHAT YOU’D NEED TO DO TO BE QUALIFIED FOR THOSE JOBS AT GRADUATION SEARCH BY LOCATION, TYPE OF JOB, EMPLOYER CONNECT WITH EVERY GUEST SPEAKER, SOURCE, PERSON YOU MEET AT CONFERENCES, PROFESSORS, ETC. ALWAYS INCLUDE A CUSTOMIZED MESSAGE TO CONNECT GROW A PEER NETWORK CONNECT WITH KEY PEERS YOU MEET IN CLASSES, COLLEGE ACTIVITIES CONGRATULATE THEM ON NEW JOBS; KEEP IN TOUCH; HELP OUT WHEN YOU CAN YOUR SUGGESTIONS? LOOK FOR ALUMNI, SECOND LEVEL CONNECTIONS AT POTENTIAL INTERNSHIPS
  11. 11. LESSON PLANS
  12. 12. The Ugly Duckling of Social Media AEJMC 2015 Donica Mensing Reynolds School of Journalism University of Nevada, Reno @donica Teaching students to use LinkedIn for reporting and networking

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