Short presentation on teaching LinkedIn to journalism students.

1. The Ugly Duckling
of Social Media
AEJMC 2015
Donica Mensing
Reynolds School of Journalism
University of Nevada, Reno
@donica
Teaching students to use LinkedIn
for reporting and networking

2. #FERGUSON
FOR QUOTES AND SUCH

3. LinkedIn: SEC 2015 Report/ Pew
LinkedIn is the largest professional network on the Internet, started in 2003
Owns Pulse, Slideshare and Lynda.com, in a quest to “make the world’s professional knowledge available on LinkedIn.”
3 million active job listings. The company’s vision: To have every job in the world on LinkedIn.
1
2
3
4
5
70% of members are from outside the US; publishes in 24 languages
380 million members; 28% of all American adults online used LinkedIn

4. #FERGUSON
FOR QUOTES AND SUCH

5. #FERGUSON
FOR QUOTES AND SUCH

6. LinkedIn for Journalists
REPORTING
SOURCING
CONNECTING
RESEARCHING
Use LinkedIn for developing
reciprocal relationships with
community members (Holton, et al.
2015).
More than 130,000
posts published every
week; one million users
publish on LinkedIn
Join relevant groups and
search for members by
location or job title.
Find experts by
searching for name,
company, job title,
location,or industry,

7. LinkedIn for Public Relations
PROMOTING
TARGETING
CONNECTING
RESEARCHING Use LinkedIn for developing
reciprocal relationships with
community members (Holton, et al.
2015).
More than 130,000
posts published every
week; one million users
publish on LinkedIn
Join relevant groups and
search for members by
location or job title.
Find experts by
searching for name,
company, job title,
location,or industry,

8. LinkedIn for Networking
NETWORKING
BRANDING
SHARING
BUILDING
CONTACTS Use LinkedIn for publishing and
sharing content relevant to specific
groups and members.
Actively develop a
personal learning
network to support your
current work and future
job searches.
Join relevant groups and
become an active
participant
Create an online profile
that communicates your
vision, skills and
interests.

10. LESSON PLANS
CREATE YOUR OWN
PROFILE
JOIN YOUR COLLEGE
ALUMNI GROUP
GROW YOUR
NETWORK
JOIN A GROUP
ANALYZE OTHER PROFILES
IDENTIFY WHAT TO DO AND
WHAT TO AVOID
WRITE / PEER EDIT
CHOOSE 3 RELEVANT
ALUMNI
WRITE PERSONALIZED
MESSAGES WITH
REQUEST TO CONNECT
READ POSTS FROM
GROUPS AND
INDIVIDUALS REGULARLY
CREATE TWO RELEVANT
POSTS OF INTEREST TO
YOUR
GROUP/CONNECTIONSCONTACT THEM AT LEAST ONE
ADDITIONAL TIME DURING THE
SEMESTER
DEVELOP SOURCE
LISTS
IDENTIFY FIVE RELEVANT
SOURCES FOR A STORY
OR STRATEGIC ACTIVITY
DEVELOP A TREASURE
HUNT TO DISCOVER
NOTEWORTHY ALUMNI

11. LESSON PLANS
REVIEW JOB ADS DO AN INTERNSHIP
SEARCH
GROW YOUR
NETWORK III
IDENTIFY FIVE YOU’D BE
INTERESTED IN
APPLYING FOR
CREATE A LIST OF WHAT YOU’D
NEED TO DO TO BE QUALIFIED
FOR THOSE JOBS AT
GRADUATION
SEARCH BY LOCATION,
TYPE OF JOB, EMPLOYER
CONNECT WITH EVERY
GUEST SPEAKER,
SOURCE, PERSON YOU
MEET AT CONFERENCES,
PROFESSORS, ETC.
ALWAYS INCLUDE A
CUSTOMIZED MESSAGE
TO CONNECT
GROW A PEER
NETWORK
CONNECT WITH KEY
PEERS YOU MEET IN
CLASSES, COLLEGE
ACTIVITIES
CONGRATULATE THEM ON
NEW JOBS; KEEP IN TOUCH;
HELP OUT WHEN YOU CAN
YOUR
SUGGESTIONS?
LOOK FOR ALUMNI,
SECOND LEVEL
CONNECTIONS AT
POTENTIAL INTERNSHIPS

12. LESSON PLANS

13. The Ugly Duckling
of Social Media
AEJMC 2015
Donica Mensing
Reynolds School of Journalism
University of Nevada, Reno
@donica
Teaching students to use LinkedIn
for reporting and networking