Introduction to Media Ethics


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Introduction to Media Ethics

  1. 1. Ethics in Media/key principlesCF301 Communication Ethics and Rights.Fall, 2012.Instructor: Ayten Gorgun Smith Teaching assitant: Sabina Jafarova Kadir Has University Grad. Stud. Kadir Has University Faculty of Communications Faculty of Communications Department of Public Department of New Media Relations and Information
  2. 2. Definition of Ethics.• The way people behave based on how their beliefs about what is right and wrong influence behavior ( values).• ‘Ethics’ comes from the Greek ‘Ethos’, meaning character, or what a good person is or does to have a good character (Jay Black and Chris Roberts Doing Ethics in Media, pp. 17).
  3. 3. Doing ethics we consider…• Which values take precedence?• What would my moral heroes and sheroes do?• To whom do we owe something?• Why ought we behave in particular way?• What are the consequences of our behaviors? Source: Jay Black and Chris Roberts Doing Ethics in Media, pp. 23
  4. 4. Ethics in Journalism• Society of Professional Journalists’ code of ethics has 4 main tenants:Seek truth and report it!Minimize harmAct independentlyBe accountable Source:
  5. 5. Key Principles of Ethics in Media.‘It is about the journey, not destination!’ Key thinkers about Ethics
  6. 6. Aristotle: ‘Emotion and desire have roles to play in decision making.’ Photo
  7. 7. Immanuel Kant: ‘People are owed respect not because of what they do or who they are, but because they are human beings with a capacity for reason.’Photo courtesy:
  8. 8. John Stuart Mill: ‘All actions, then, must be evaluated on the basis of how much overall pleasure they produce.’ Photo courtesy:
  9. 9. W.D.Ross: ‘Rightness and goodness are objective features of the world in just the way that shape, size, and mass are objective feature.’Photo courtesy:
  10. 10. John Rawls: ‘Principle of justice is the foundation of social order.’ Photo courtesy:
  11. 11. Key Principles of Ethics in Media.• Idealism-how strongly we feel about the pursuit of humanitarian goals.• Relativism-belief that the only way we can decide what’s ethical and what’s not is to rely on our own experiences and internal moral ‘compass’.Source: Patrick Lee Plaisance Media Ethics; Key Principles for Responsible Practice pp.13
  12. 12. Readings: Jay Black and Chris Roberts Doing Ethics in Media; Theories and Practical Applications, ‘Ethics and Moral Reasoning’, London: Routledge, 2011 pp.17-37.Patrick Lee Plaisance Media Ethics; Key Principles for Responsible Practice, ‘Ethics theory and overview’, London: SAGE publications, 2009 pp.1-22.