The document outlines the top 10 reasons to use LinkedIn, including that it is the primary social media platform for professionals to build their personal brand and network. Key details provided include that LinkedIn has over 450 million users worldwide, with middle-aged Canadians making up a large portion. Companies use it for lead generation, recruiting, and reputation management. The optimal posting times and various analytics tools are also highlighted.

1. The Top 10
reasons to be on Linkedin
RICK TRUS, BA
OCTOBER 25TH, 2016

2. #1 – Linkedin is "the" Social Media
Platform for professionals
Professionals use Linkedin to
build and manage their
identities and personal brands.
Professionals create & build
their personal networks on
Linkedin.
Source: Stonham, Mark. "Are You Clear about What the LinkedIn
Value Proposition Means for You?" Linkedin. Pulse, 7 May 2014.
Web. 25 Oct. 2016.

3. #2 Who is using the platform
Worldwide
450 million users
Canada
#2 most used site in Canada
behind Facebook
Source: McKinnon, Melody. "2015 Canadian Social Media Usage Statistics." Canadians Internet
Business. Canadians Internet Business, 02 Aug. 2016. Web. 25 Oct. 2016.

4. #3 Check out Linkedins' Demographics
Canada
46% earning $100k-$250k
36% parents with children
48% holding a
postgraduate degree This network is popular with middle-
aged Canadians (GenX, 45-54 years
of Age)
36% of parents with children under
18 are on Linkedin.
Source: McKinnon, Melody. "2015 Canadian Social Media Usage Statistics." Canadians Internet Business.
Canadians Internet Business, 02 Aug. 2016. Web. 25 Oct. 2016.

5. #4 Why organizations use
Linkedin?
- Search Engine Reputation Management (SERM)
- Increase your brand's visibility
- Lead generation
- Decision maker lead tracking
- Targeted ads
- Recruit new talent
- Listing products and services
Pollitt, Chad. "7 Reasons Businesses Should Use LinkedIn for Social Media Marketing." 7
Reasons Businesses Should Use LinkedIn for Social Media Marketing. Kuno Creative, 6
May 2011. Web. 25 Oct. 2016.

6. #5 – There are optimal times to post
The peak times to post are Tuesday, Wednesday and Thursday from 7:30 am to 8:30 am, noon – 5pm to 6p
Tuesdays 10 am to 11 am
Kolowich, Lindsay. "The Best Times to Post on Facebook, Twitter, LinkedIn & Other Social Media Sites
[Infographic]." The Best Times to Post on Facebook, Twitter, LinkedIn & Other Social Media Sites
[Infographic]. Hubspot, 6 Jan. 2016. Web. 25 Oct. 2016.

7. “
”
#6 is it worth using?
FOR COMPANIES
Post Performance
Page Reach
Engagement Rate
Follower Demographics
How you compare
FOR INDIVIDUALS
Who has viewed your profile
Who views your updates
Network growth
Long-form publications
Follower segmentation
Gonzalo, Frederic. "10 LinkedIn Metrics That Matter." Frederic Gonzalo. Frederic Gonzalo, 24 Sept.
2014. Web. 25 Oct. 2016.

8. #7 Analytics Tools
• Company
 Buffer ($99-$399 monthly)
 Sprout Social ($59 - $300 monthly)
 Shoutlet (paid)
Individual
Buffer (free - $10/month)
Sprout Social ($59-$99 monthly)

9. B2B B2C

10. testimonial

11. costs

12. Getting started