Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

Why use Facebook or MySpace in Extension


Published on

Kyleen Burgess, NC Cooperative Extension

Published in: Technology, Education
  • Be the first to comment

  • Be the first to like this

Why use Facebook or MySpace in Extension

  1. 1. Why would an Extension Professional Want to Use FaceBook or MySpace? Kyleen Burgess Information Management Agent Region 3 NCCES
  2. 2. What is social networking? <ul><li>Focuses on building online communities of people who have a shared interest and/or activities </li></ul><ul><li>New way to communicate and share information </li></ul><ul><li>Facebook and MySpace </li></ul>
  3. 3. MySpace <ul><li>Launched is 2003 </li></ul><ul><li>A place for friends </li></ul><ul><li>Browse profiles </li></ul><ul><li>Blog </li></ul><ul><li>Email </li></ul><ul><li>Join groups </li></ul><ul><li>50 million users (ranks second to FB) </li></ul>
  4. 4. MySpace <ul><li>Not as private as Facebook - less security </li></ul><ul><li>More Malware & Trojans </li></ul><ul><li>Can set profiles and groups to private </li></ul>
  5. 5. Facebook <ul><li>Launched in 2004 </li></ul><ul><li>Be Connected. Be Discovered. Be on Facebook. </li></ul><ul><li>Photos </li></ul><ul><li>Groups </li></ul><ul><li>Events </li></ul><ul><li>Posted Items </li></ul>
  6. 6. Facebook <ul><li>Over 50 million active users (Dec 08) </li></ul><ul><li>Fastest growing demographic is 30 years and older </li></ul><ul><li>Average user has 120 friends </li></ul><ul><li>Does have its share of malware/viruses </li></ul><ul><li>More secure </li></ul><ul><li>Supports Non-profits and Universities </li></ul>
  7. 7. Extension On Facebook <ul><li>Cooperative Extension Search = over 500 items </li></ul><ul><li>4-H Search = over 500 Items </li></ul><ul><ul><li>4-H Alumni Group over 18,000 members </li></ul></ul><ul><li>NC 4-H = 355 items </li></ul><ul><li>FCS = 164 </li></ul>
  8. 8. Examples of Facebook Work <ul><li>Build A Presence </li></ul><ul><ul><li>FB Guide for Non-Profits and Universities </li></ul></ul><ul><ul><li>http://www. facebook . com/advertising/FB_Pages_Communities_NonProfits . pdf </li></ul></ul><ul><li>Advertise Your Program Program </li></ul><ul><ul><li>Polk County 4-H </li></ul></ul>
  9. 9. <ul><li>Create A Cause (raise money) </li></ul><ul><ul><li>California 4-H </li></ul></ul><ul><li>Increase Programming Efforts </li></ul><ul><ul><li>North Dakota Eat Smart. Move More. </li></ul></ul><ul><ul><ul><li> </li></ul></ul></ul>
  10. 10. Extension and Social Networking <ul><li>Teachable Moment </li></ul><ul><ul><li>Provide Clients with internet security workshops/information </li></ul></ul><ul><ul><li>Teach Internet Safety for target groups </li></ul></ul><ul><ul><li>Provide County Government a plan on how you may use social networking in your programming (Provide Solid Examples!) </li></ul></ul>
  11. 11. Protecting Your Program <ul><li>Photo releases </li></ul><ul><ul><li>Youth - 4-H photo release on enrollment forms </li></ul></ul><ul><ul><li>Adults - Extension Photo Release </li></ul></ul><ul><ul><li>http://intra. ces . ncsu . edu/DeskRef/photo_release . htm </li></ul></ul><ul><li>Remember: Anyone that is identifiable in a photo you MUST have a signed photo release on! </li></ul>
  12. 12. Who Can Assist? <ul><li>To Speak To Clients: </li></ul><ul><li>NC Internet Crimes Against Children Taskforce http://www. ncsbi . gov/icac/icac . jsp </li></ul><ul><li>Local Sheriffs Department </li></ul>
  13. 13. Who Can Assist? <ul><li>To assist Extension Professionals: </li></ul><ul><ul><li>Information Management Agent </li></ul></ul><ul><ul><li>John Dorner, Robert Neely, Adrian Gaskins, Kyleen Burgess </li></ul></ul><ul><ul><li>Extension Information Technology </li></ul></ul><ul><ul><ul><li>919.513.700 </li></ul></ul></ul><ul><ul><ul><li>[email_address] </li></ul></ul></ul>