LinkedIn for College Students, Professional Careers and Unemployment
LinkedIn for College,
Professional Career &
Leadership and Management
St. Thomas University
Sarah M. Manley, MA
Sarah M. Manley, MA:
15+ years professional marketer –
manufacturing, health care & technology
Manages more than 10 social accounts for
Fortune 17 organization
Established & implemented 100+ marketing
programs/initiatives for Fortune 500 and SMB
Grew SMB from $2 Million sales to $10
Million sales within 3 years.
By the Numbers:
277 million professionals (2/14)
2 new profiles created/seconds (2/14)
Available in 20 Languages (10/13)
41% Mobile Visitors (6/13)
40% of users check LinkedIn DAILY/spending
17 minutes/session (11/12)
2.1 Million Groups (3/13)
By the Numbers:
48% of Recruiters ONLY use LI for social
Only 13% of millenials use LI (9/13)
Recruiters have on average 616 connections
600K (users who have been hired by
company they interned for).
Create a profile – If you already have one, click
on Profile and then on “Improve Your Profile”
– LinkedIn will walk you through it.
Professional Image/Headshot; only you, no
significant others, no inappropriate attire
If you are unemployed, write a headline that
gives people an idea of who you are & what
you can do.
Be Visible – Edit Profile & Manage Public
Use action words & avoid jargon. You are
not a vanguard, maven, guru or ninja!
Complete volunteer/skills information
Brand yourself! Personalize your LinkedIn
LinkedIn Contact Requests MUST be personalized.
Do NOT use the default connection text.
Current & Former co-workers
Parents (their friends & associates) & Relatives
Teachers & advisors
Student leadership positions
Student groups, classmates
them and why
will follow up
After profile is complete:
Write recommendations for your
connections – state something that
explains skills and cite examples.
Give endorsements to you establish
your network contribution.
people may look at
LinkedIn will ask if
have skills – a
simple click will
skills to be ranked
the way you want
Slide Share; upload
give your profile a
boost. Great way
to keep your
network in the loop
Join groups – start small and consider:
High School Alumni
College Professional Associations
Groups or organizations you aspire to be a
Review annually and eliminate groups w/little
– Join the
Follow industry organizations where you may want to
Follow business and industry thought leaders: Sheryl
Sandberg, Richard Branson, Bill Gates
Follow professors who have inspired you, in your
major or even in your general studies.
Follow professional associations
Upload your final project to your LinkedIn Profile
Spend 2 hours on LinkedIn every week. If
Unemployed, spend 5 hours.
Connect with graduating classmates by June 1
Write 1 recommendation/week through summer
Connect with Professors by June 1
Join at least 10 groups by June 15
Follow business leaders by July 1