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Beyond Gamification: Architecting Engagement Through Game Design Thinking
 

Beyond Gamification: Architecting Engagement Through Game Design Thinking

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Gamification is the process of applying game design elements to non-game contexts in order to drive user engagement, influence behavior and improve the user experience associated with digital products ...

Gamification is the process of applying game design elements to non-game contexts in order to drive user engagement, influence behavior and improve the user experience associated with digital products and services. Over the past year, the practice of gamification has exploded, fueled by marketing hype, media curiosity and spirited debate. While much of the discussion has revolved around extrinsic reward mechanisms as a panacea for customer loyalty and engagement, the most important and effective motivational dynamics of games have been left on the table.

In this presentation I’ll cut through the hype and draw from the fundamentals of game psychology, double-tapping into the techniques game designers use to motivate, engage and guide players through a game’s lifecycle. In doing so, I’ll lay out a model for architecting user engagement, directing behavior and satisfying the needs of both users and business alike.

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  • Hello
    Am mary ,
    i saw your profile today and became interested in you, i will like to know you the more, and i want you to send an email to my mail so that i can give you my picture for you to know whom i am. Here is my email address (maryjobe86@yahoo.de) I believe we can move from here. I am waiting for your reply in my mail don't send it in the site.
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    (maryjobe86@yahoo.de)
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  • Really great deck, time to get some game design books of the shelf to study!
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  • @jboutelle You're Welcome. Thank You!
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  • GREAT! presentation. Thanks for sharing...
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  • very great (: I'll try to check those books :p
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    Beyond Gamification: Architecting Engagement Through Game Design Thinking Beyond Gamification: Architecting Engagement Through Game Design Thinking Presentation Transcript