Despite the wealth of technology-assisted advances in healthcare, human behavior continues to be the cause of great variance in health-related outcomes. Our health and well-being are vigorously affected by lifestyle factors such as physical activity, diet, or smoking as well as self-care activities like medication adherence and condition management.
Recognizing these behavioral mediators of health outcomes suggests that we pay closer attention to patient experience and motivation. If we want to create the conditions under which people are most likely to initiate and sustain behaviors conducive to health and well-being, we need to better understand the dynamic nature of motivation and design experiences that support patient needs for autonomy, competence and relatedness.
Just as no change is possible without action, no action is possible without motivation and as you’ll find in this talk, patient needs satisfaction and their quality (not quantity) of motivation are critical to the success of any behavior change intervention.
DESIGN FOR AUTONOMY
Begin by understanding the other person’s perspective
Encourage self-starting and offer choice
Reduce controlling language (Shoulds, Haves, Musts)
Provide a rationale for requested behaviors
DESIGN FOR COMPETENCE
Calibrate for optimal challenge and mastery
Provide meaningful feedback
Courtesy: Amy Jo Kim via Sebastian Deterding
DESIGN FOR RELATEDNESS
Help enrich the relationships people have with each other
Offer collaborative goal setting & attainment
Personalization of delivered content
Warm and empathic voice and tone