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Motivational Dynamics in Health Behavior Change 2014

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Despite the wealth of technology-assisted advances in healthcare, human behavior continues to be the cause of great variance in health-related outcomes. Our health and well-being are vigorously affected by lifestyle factors such as physical activity, diet, or smoking as well as self-care activities like medication adherence and condition management.

Recognizing these behavioral mediators of health outcomes suggests that we pay closer attention to patient experience and motivation. If we want to create the conditions under which people are most likely to initiate and sustain behaviors conducive to health and well-being, we need to better understand the dynamic nature of motivation and design experiences that support patient needs for autonomy, competence and relatedness.

Just as no change is possible without action, no action is possible without motivation and as you’ll find in this talk, patient needs satisfaction and their quality (not quantity) of motivation are critical to the success of any behavior change intervention.

Published in: Health & Medicine, Healthcare
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Motivational Dynamics in Health Behavior Change 2014

  1. 1. MOTIVATIONAL DYNAMICS IN HEALTH BEHAVIOR CHANGE DUSTIN DITOMMASO Dustin@MadPow.net | @DU5TB1N
  2. 2. BI = AB(W1) + SN(W2) + PBC(W3) DESIGN & TECHNOLOGY TO FACILITATE BEHAVIOR CHANGE AND HUMAN FLOURISHING. @DU5TB1N
  3. 3. @DU5TB1N
  4. 4. mo·ti·va·tion ˌmō-təә-ˈvā-shəәn The processes that give behavior its energy and direction. ~ John Marshall Reeve
  5. 5. @DU5TB1N
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  12. 12. A COPERNICAN TURN IN MOTIVATIONAL THINKING @DU5TB1N
  13. 13. SelfDeterminationTheory.org @DU5TB1N
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  22. 22. HOW DO WE DO IT?
  23. 23. DESIGN FOR AUTONOMY Begin by understanding the other person’s perspective Encourage self-starting and offer choice Reduce controlling language (Shoulds, Haves, Musts) Provide a rationale for requested behaviors @DU5TB1N
  24. 24. DESIGN FOR COMPETENCE Calibrate for optimal challenge and mastery Provide meaningful feedback @DU5TB1N
  25. 25. @DU5TB1N Courtesy: Amy Jo Kim via Sebastian Deterding
  26. 26. DESIGN FOR RELATEDNESS Help enrich the relationships people have with each other Offer collaborative goal setting & attainment Personalization of delivered content Warm and empathic voice and tone @DU5TB1N
  27. 27. GetHotseatApp.com | @GetHotseatApp
  28. 28. @DU5TB1N
  29. 29. @DU5TB1N
  30. 30. TL;DL MOTIVATION MATTERS @DU5TB1N
  31. 31. TL;DL QUALITY MATTERS MOST @DU5TB1N
  32. 32. TL;DL AUTONOMOUS MOTIVATION IS MORE EFFECTIVE THAN CONTROLLED MOTIVATION @DU5TB1N
  33. 33. TL;DL CONTROLLED MOTIVATION CAN BE TRANSFORMED INTO AUTONOMOUS MOTIVATION THROUGH THE PROCESS OF INTERNALIZATION @DU5TB1N
  34. 34. TL;DL INTERNALIZATION IS FACILITATED BY SATISFYING 3 PSYCH NEEDS: AUTONOMY COMPETENCE RELATEDNESS @DU5TB1N
  35. 35. TL;DL HUMANS WILLINGLY SEEK OUT & CONTINUE TO ENGAGE IN ACTIVITES THAT SATISFY THEIR PSYCHOLOGICAL NEEDS @DU5TB1N
  36. 36. TL;DL WILLING ENGAGEMENT IS IMPERITIVE FOR BEHAVIOR CHANGE @DU5TB1N
  37. 37. CTA DESIGN NEEDS SATISFYING EXPERIENCES @DU5TB1N
  38. 38. CTA CHANGE HAPPENS @DU5TB1N
  39. 39. CTA EVERYBODY WINS @DU5TB1N
  40. 40. FIN THANK YOU! @DU5TB1N
  41. 41. THANK YOU! DUSTIN DITOMMASO SVP BEHAVIOR CHANGE DESIGN DUSTIN@MADPOW.NET | @DU5TB1N

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