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Game UX Design and Evaluation

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Case Study of UX Design and Evaluation for World of Tanks.

Published in: Design

Game UX Design and Evaluation

  1. 1. World of Tanks UX Design 2009 - 2011 Gena Drahun 2015
  2. 2. Interaction Designer, Information Architect Master in User Research & Interaction Design (User-System Interaction program) Eindhoven University of Technology (TU/e) Eindhoven, the Netherlands, 2002-2004 Master in Physics Belarusian State University Minsk, Belarus, 1994 - 2000 Bachelor in Economics Belarusian State University Minsk, Belarus, 1996 - 1999 Gena Drahun [ˈɡə-na dra-ˈgün]
  3. 3. Wargaming.net, 2009 – 100 people
  4. 4. Wargaming.net, 2014 – 3 500 people
  5. 5. Wargaming.net, 2014
  6. 6. 110 000 000+ players by the end of 2014 Almost or
  7. 7. Guinness World Record “Online Game of the Year” D.I.C.E. 2014 "Best Online Game“ Golden Joystick 2013 “Best MMO” Golden Joystick 2012 “Best European Online Game” 2011 Top Awards
  8. 8. 4th online game in the world by revenue in 2013 5th in 2014
  9. 9. Development pipeline
  10. 10. Game Design Concept UX Design Visual Design Front-End Development Back-End/ Server Development Testing Game Development Pipeline
  11. 11. Game Design Concept UX Design Visual Design Front-End Development Back-End/ Server Development Testing Game Development Pipeline Tank Design Pipeline Map Design Pipeline Historical / References Research Tank Modeling (Outsourced) Testing Level Design Level Prototyping Prototype Testing Level Modeling Testing
  12. 12. Battle UI
  13. 13. Early α-test battle UI, summer 2009
  14. 14. Late α -test battle UI, autumn 2009
  15. 15. Closed β–test battle UI, spring 2010
  16. 16. Battle UI, Global Release, winter 2011
  17. 17. Non-battle UI
  18. 18. α-test non-battle UI, summer 2009
  19. 19. Mid α-test non-battle UI, autumn 2009
  20. 20. Battle Lifecycle/ Player Journey
  21. 21. First Wireframes, late α-test
  22. 22. Iterations v. 0.3 v. 0.5 v. 0.7 v. 1.0
  23. 23. Later Wireframe, Open β–test
  24. 24. Release Non-battle UI, summer 2010
  25. 25. UI Patterns
  26. 26. Game Testing & Evaluation
  27. 27. Game Development Stages Internal Testing Alpha Testing Closed Beta Testing Open Beta Testing Local Release Global Release Few hundred invited users Only developers Few thousand invited users Free access to the game, no payments Free access to the game + payments
  28. 28. Feature Development Stages Internal Testing Super Testers Local Release Global Release Few hundred invited users Only developers Players of a Local Market All players of the game
  29. 29. Reviews, Focus Groups, Lo-Fi Proto testing Play-, Usability testing Analytics Community testing, User self-report Evaluation Methods Reviews, Expert Evaluations
  30. 30. Internal testing & Evaluation
  31. 31. Play- and Usability testing
  32. 32. Testing by Community
  33. 33. Design by Community
  34. 34. Customizing Tanks I
  35. 35. Customizing Tanks II
  36. 36. Customizing Tanks III
  37. 37. “Golden” Tank
  38. 38. Customizing Maps
  39. 39. ...Customizing Sounds...
  40. 40. Customizing UI!!!
  41. 41. Customizing UI!!!
  42. 42. Creating add-ons…
  43. 43. Gena Drahun Thank you!

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