Going Beyond Simple Social

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Interfaces for social software are simple. But designing, developing and managing social platforms is not.
Thomas Vander Wal presents some of the lenses he uses to help companies increase user adoption and engagement by better understanding the complexities around social software.

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Going Beyond Simple Social

  1. 1. Going Beyond Simple Social Thomas Vander Wal DC IxDA :: Washington, DC :: 24 October 2012
  2. 2. Who is Thomas?
  3. 3. Isn’t Social Simple?
  4. 4. Tea, anyone?
  5. 5. Getting toMainstream
  6. 6. Goal 100%
  7. 7. Email in org took 5+years to get to ~99%
  8. 8. Social often focuses onedge cases, not mainstream
  9. 9. Understand how theremaining 90% are social
  10. 10. 40+ Social Lenses
  11. 11. 5 BeginningSocial Questions
  12. 12. Is it...
  13. 13. The person
  14. 14. How humans are social
  15. 15. Cultural influences- or cross cultural
  16. 16. Organizational constraints
  17. 17. Problems with the tools / service
  18. 18. Understanding Social Software for Mainstream Adoption
  19. 19. “I don’t want to be the company idiot!”
  20. 20. Look to humansocial interactions
  21. 21. Social Scripts
  22. 22. Rethink how toolsmap to human needs
  23. 23. Social Comfort
  24. 24. 3 Parts of Social Comfort• Social Comfort with People• Social Comfort with Tools• Social Comfort with Content
  25. 25. Elements ofSocial Software
  26. 26. RelationshipsReputation Conversation Groups Sharing Identity Object Collaboration Actions Presence
  27. 27. Collaboration Groups Conversation Relationship Reputation Build Order Sharing Actions PresenceIdentity Object
  28. 28. Collaboration GroupsTraditionalGroupware Conversation Relationship Reputation Build Order Sharing Actions Presence Identity Object
  29. 29. GranularSocial Network
  30. 30. PatAgile Scheduling P&L Food Benefits Connections
  31. 31. Differing PerspectivesInfoCloud Solutions, Inc. - 2008
  32. 32. Personal
  33. 33. Collective
  34. 34. Community, Groups, & Teams
  35. 35. Collaborative
  36. 36. Newbie
  37. 37. Service Owner
  38. 38. External Developer
  39. 39. Social Progressions
  40. 40. Spark
  41. 41. Campfire
  42. 42. Bonfire
  43. 43. Torch
  44. 44. SocialScaling
  45. 45. Scaling and Functionality D A - Personal Use B - Serendipity CPeople Participating C - Mature Social Tool B D - Complex Social System A # of Objects in System InfoCloud Solutions, Inc. - 2012
  46. 46. Dave Snowden’sCynefin Framework
  47. 47. Social Reticence of a Click
  48. 48. “How broadly are my activities shared”
  49. 49. “What do others think ‘this’ means”
  50. 50. What do the featuresand functions of the tools/service do?
  51. 51. When we...
  52. 52. Offer ApproveKudos Interest Hold On
  53. 53. To Summarize...
  54. 54. Run to the light ofcomplexity - Mike Kuinavsky
  55. 55. Questions
  56. 56. InfoCloud Solutions, Inc. - 2012

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