Social Demand generation #2

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v/Preseetha Kollamthodi

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Social Demand generation #2

  1. 1. Using Social for DemandGenerationPreseetha Kollamthodi25th September 2012
  2. 2. Topics we will cover today‣ The role and evolution of social media‣ How you can use Social Suite to assist in your social demand generation‣ The impact of different social channels through your sales funnel‣ Practical implementation of Eloqua social tools
  3. 3. Global CMOs biggest concerns2011 IBM CMO study (1734)
  4. 4. The Role of Social78% of consumers trust peer recommendations morethan traditional advertisements. Source: Socialnomicsby Eric Qualmann
  5. 5. The Evolution of Social Content Marketing Demand Generation
  6. 6. Eloqua brings Social to the funnel Pre-Funnel Thought Leadership CommunitiesListening
  7. 7. Demand gen is aligning with social“Social sign-on technology, which provides form completion using social profiles, isbeing used by 21% of Best-in-Class companies compared with 7% of all others.” Source: Aberdeen Group, December 2011
  8. 8. Twitter Search Facebook Activity SOCIAL SUITE CommentsSocial Reporting Social Sign-on
  9. 9. Attracting contacts into the funnel
  10. 10. Managing your prospects
  11. 11. The Benefits of Social Sign-on Benefits of Social Sign on are clear: • Increased conversion rates • Social data appending • Improved data accuracy • Improved social targeting and segmentation
  12. 12. Social API’s provide rich append data
  13. 13. ELOQUA SOCIAL SUITE DEMONSTRATION
  14. 14. Thank You

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