• 70% of Australians visit
a social network • Facebook up 95% on 2008 • Twitter users up 6,000+ % on 2008 Sunday, 21 February 2010
Do you have a blog?
Do you Digg it? Do you use Flickr? Do you use chat/IM? Do you use a wiki? Can you make a podcast? Can you live without your aggregator? Do you have an avatar? Or 2? Can you explain RSS in plain English? Can you Facebook me? Can you use Delicious? Have you uploaded to YouTube? Is a tweet some kind of bird sound? [ What is it? ] Sunday, 21 February 2010
Headshift is a global specialist
social business consultancy and development company. We have over 8 years' experience in designing, implementing and growing next generation social software solutions. www.headshift.com/projects Sunday, 21 February 2010
What we’re going to cover...
• Impact • Trends • Listen • Engage http://www.flickr.com/photos/victoriapeckham/164175205/ Agenda Sunday, 21 February 2010
Key principles: • Participation +
Usability + Networks The information is not Key behaviours: important in itself - • Trust + Openness + it is the relationship to Authenticity other people with shared interests! Sunday, 21 February 2010
These new tools support many
forms of participation ★ connects people ★ they rate & review & share ★ tag & re-organise ★ use alerts & subscribe to feeds http://www.flickr.com/photos/victoriapeckham/164175205/ [ Impact ] Sunday, 21 February 2010
How can we engage ?
• We trust strangers online recommendations • We trust strangers more then celebrities • We trust strangers over advertising • We don’t trust advertising emails from companies • 34% post opinions about products and brands on their blog • 36% think more positively about companies who have blogs [ Impact ] Sunday, 21 February 2010
What if.... ★ you could
engage directly with your customers? ★ you could extend your reach? ★ you become a respected reference source? ★ you brought together a community of like minded people? [ Impact ] Sunday, 21 February 2010
Listen: Build a radar... Towards
a new relationship with market intelligence • Build a radar • Monitor and aggregate conversations • Discover emerging trends • Divert a crisis - protect your brand [ Listen ] Sunday, 21 February 2010
Tips for Implementation 1. Immerse
yourself 2. Participate to understand 3. Start small and stay focused 4. Identify your business objectives 5. Define your strategy 6. Choose your tools carefully [ Tips ] Sunday, 21 February 2010