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Cloudforce Essentials - Marketing Cloud
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Cloudforce Essentials - Marketing Cloud


Presentation of the Marketing Cloud to Cloudforce Essentials …

Presentation of the Marketing Cloud to Cloudforce Essentials

Brisbane, Melbourne, Auckland

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  • Social Has Changed Marketing Forever
  • People are PEOPLE
  • Local Melbourne Customers:

  • Customer Story: ?
  • Rise of bran
  • Social Media Assessment


  • 1. in/derektweets @derektweets Derek Laney Director Product Marketing Management Introducing the Marketing Cloud
  • 2. “the result will be a new kind of conversation. And it will be the most exciting conversation business has ever engaged in” Source: Markets are Conversations
  • 3. engaged customers spend 40% more and are 30% more satisfied Source: Bain & Company, “Putting social media to work” 2011 Social Finds its Pay Day
  • 4. Business is Social Enterprise Adoption of Social Networking 70% Companies Adopted Social 2008 2009 2010 2011 2012 $1.3 Trillion in value can be unlocked through social technologies.“ ” Source: 2012 McKinsey Global Institute Study: “The Social Economy”
  • 5. 123% growth in social customers Jun 2010 Dec 2010 Jun 2011 Dec 2011 Fortune 100 Facebook Fan Growth Fortune 100 Web Traffic Growth Source: Webtrends, “The Effects of Social Networks on the Mobile Web and Website Traffic”; Google Social Media Analysis Study Customers Flocking to Social Channels
  • 6. By 2017, CMOs will spend more on IT than CIOs.
  • 7. Dove evolution
  • 8. Engaging Transparent Targeted Real Time Unsolicited One to many Untargeted Static Old Way Biggest change in 60 years Social Has Changed Marketing Forever
  • 9. People are No Longer Faceless Data
  • 10. Enormous Opportunity: Listen in real time Build & engage connections Turn insight into action Be more targeted than ever And more connected than ever People are People
  • 11. Social has Created Chaos for Marketing
  • 12. Turn insights to actions and connections to customers for life. Worlds Only Unified Marketing Suite
  • 13. Global Leader in Social Marketing 55% of Fortune 100 8 of 10 Largest Advertisers Thousands of Customers B2B & B2C
  • 14. How?
  • 15. 1. Align Social Goals to Business Goals Resource: A Framework for Social Media Analysis - susan_etlinger
  • 16. Listen / Analyze Publish / Measure Your Brand Your Competitors Your Customer’s World 1 2 3 4 5 6 7 8 9 Engage Resource: Deriving Insight From Social Data 2. Listen to Your Customers World
  • 17. 3. Find Your Interesting Story “The Caterpillar brand is built on the backs of great relationships” Briant R. Stokoe, Social Media Program Manager for Caterpillar
  • 18. 4. Prepare to Engage at Scale
  • 19. Jeremiah Owyang, Altimeter: Prioritizing for Scale – #DF12 4. Prepare to Engage at Scale
  • 20. 5. Use the Whole Kitbag
  • 21. 6. Measure Everything Advanced Social Media ROI #DF12
  • 23. Turn insights to actions and connections to customers for life. Worlds Only Unified Marketing Suite
  • 24. Where to Get Help & Develop Your Strategy
  • 25. Thank You To Our Partners
  • 26. Your feedback is important to us! Complete your online evaluation at the registration kiosks for your chance to win a $250 iTunes Voucher #cloudforce