0
in/derektweets
@derektweets
Derek Laney
Director Product Marketing Management
Introducing the Marketing Cloud
“the result will be a new kind of
conversation. And it will be the most
exciting conversation business has ever
engaged in...
engaged customers
spend 40% more
and are 30% more
satisfied
Source: Bain & Company, “Putting social media to work” 2011
So...
Business is Social
Enterprise Adoption of Social Networking
70%
Companies Adopted Social
2008 2009 2010 2011
2012
$1.3 Tri...
123%
growth in social
customers
Jun 2010
Dec 2010 Jun 2011
Dec 2011
Fortune 100 Facebook Fan Growth
Fortune 100 Web Traffi...
By 2017, CMOs will spend more on IT than CIOs.
Dove evolution
Engaging
Transparent
Targeted
Real Time
Unsolicited
One to many
Untargeted
Static
Old Way
Biggest change in 60 years
Socia...
People are No Longer Faceless Data
Enormous Opportunity:
Listen in real time
Build & engage connections
Turn insight into action
Be more targeted than ever
A...
Social has Created Chaos for Marketing
Turn insights to actions and
connections to customers for life.
Worlds Only Unified Marketing Suite
Global Leader in Social Marketing
55% of Fortune 100
8 of 10 Largest Advertisers
Thousands of Customers
B2B & B2C
How?
1. Align Social Goals to Business Goals
Resource: A Framework for Social Media Analysis - susan_etlinger
Listen /
Analyze
Publish /
Measure
Your Brand Your Competitors Your
Customer’s World
1 2 3
4 5 6
7 8 9
Engage
Resource: De...
3. Find Your Interesting Story
“The Caterpillar brand is built on the backs of great relationships”
Briant R. Stokoe, Soci...
4. Prepare to Engage at Scale
Jeremiah Owyang, Altimeter: Prioritizing for Scale – #DF12
4. Prepare to Engage at Scale
5. Use the Whole
Kitbag
6. Measure Everything
Advanced Social Media ROI #DF12
DEMONSTRATION
Turn insights to actions and
connections to customers for life.
Worlds Only Unified Marketing Suite
Where to Get Help & Develop Your Strategy
http://bit.ly/measureupsocial
Thank You To Our Partners
Your feedback is important to us!
Complete your online evaluation at the
salesforce.com registration kiosks for your chanc...
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Cloudforce Essentials - Marketing Cloud

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Presentation of the Marketing Cloud to Cloudforce Essentials

Brisbane, Melbourne, Auckland

Published in: Business
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  • Social Has Changed Marketing Forever
  • People are PEOPLE
  • Local Melbourne Customers:
    Coles


  • Customer Story: ?
  • Rise of bran
  • Social Media Assessment
  • Transcript of "Cloudforce Essentials - Marketing Cloud"

    1. 1. in/derektweets @derektweets Derek Laney Director Product Marketing Management Introducing the Marketing Cloud
    2. 2. “the result will be a new kind of conversation. And it will be the most exciting conversation business has ever engaged in” Source: cluetrain.com Markets are Conversations
    3. 3. engaged customers spend 40% more and are 30% more satisfied Source: Bain & Company, “Putting social media to work” 2011 Social Finds its Pay Day
    4. 4. Business is Social Enterprise Adoption of Social Networking 70% Companies Adopted Social 2008 2009 2010 2011 2012 $1.3 Trillion in value can be unlocked through social technologies.“ ” Source: 2012 McKinsey Global Institute Study: “The Social Economy”
    5. 5. 123% growth in social customers Jun 2010 Dec 2010 Jun 2011 Dec 2011 Fortune 100 Facebook Fan Growth Fortune 100 Web Traffic Growth Source: Webtrends, “The Effects of Social Networks on the Mobile Web and Website Traffic”; Google Social Media Analysis Study Customers Flocking to Social Channels
    6. 6. By 2017, CMOs will spend more on IT than CIOs.
    7. 7. Dove evolution
    8. 8. Engaging Transparent Targeted Real Time Unsolicited One to many Untargeted Static Old Way Biggest change in 60 years Social Has Changed Marketing Forever
    9. 9. People are No Longer Faceless Data
    10. 10. Enormous Opportunity: Listen in real time Build & engage connections Turn insight into action Be more targeted than ever And more connected than ever People are People
    11. 11. Social has Created Chaos for Marketing
    12. 12. Turn insights to actions and connections to customers for life. Worlds Only Unified Marketing Suite
    13. 13. Global Leader in Social Marketing 55% of Fortune 100 8 of 10 Largest Advertisers Thousands of Customers B2B & B2C
    14. 14. How?
    15. 15. 1. Align Social Goals to Business Goals Resource: A Framework for Social Media Analysis - susan_etlinger
    16. 16. Listen / Analyze Publish / Measure Your Brand Your Competitors Your Customer’s World 1 2 3 4 5 6 7 8 9 Engage Resource: Deriving Insight From Social Data 2. Listen to Your Customers World
    17. 17. 3. Find Your Interesting Story “The Caterpillar brand is built on the backs of great relationships” Briant R. Stokoe, Social Media Program Manager for Caterpillar
    18. 18. 4. Prepare to Engage at Scale
    19. 19. Jeremiah Owyang, Altimeter: Prioritizing for Scale – #DF12 4. Prepare to Engage at Scale
    20. 20. 5. Use the Whole Kitbag
    21. 21. 6. Measure Everything Advanced Social Media ROI #DF12
    22. 22. DEMONSTRATION
    23. 23. Turn insights to actions and connections to customers for life. Worlds Only Unified Marketing Suite
    24. 24. Where to Get Help & Develop Your Strategy http://bit.ly/measureupsocial
    25. 25. Thank You To Our Partners
    26. 26. Your feedback is important to us! Complete your online evaluation at the salesforce.com registration kiosks for your chance to win a $250 iTunes Voucher #cloudforce
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