Your SlideShare is downloading. ×
Cloudforce Essentials - Marketing Cloud
Upcoming SlideShare
Loading in...5

Thanks for flagging this SlideShare!

Oops! An error has occurred.

Saving this for later? Get the SlideShare app to save on your phone or tablet. Read anywhere, anytime – even offline.
Text the download link to your phone
Standard text messaging rates apply

Cloudforce Essentials - Marketing Cloud


Published on

Presentation of the Marketing Cloud to Cloudforce Essentials …

Presentation of the Marketing Cloud to Cloudforce Essentials

Brisbane, Melbourne, Auckland

Published in: Business

1 Like
  • Be the first to comment

No Downloads
Total Views
On Slideshare
From Embeds
Number of Embeds
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

No notes for slide
  • Social Has Changed Marketing Forever
  • People are PEOPLE
  • Local Melbourne Customers:

  • Customer Story: ?
  • Rise of bran
  • Social Media Assessment
  • Transcript

    • 1. in/derektweets @derektweets Derek Laney Director Product Marketing Management Introducing the Marketing Cloud
    • 2. “the result will be a new kind of conversation. And it will be the most exciting conversation business has ever engaged in” Source: Markets are Conversations
    • 3. engaged customers spend 40% more and are 30% more satisfied Source: Bain & Company, “Putting social media to work” 2011 Social Finds its Pay Day
    • 4. Business is Social Enterprise Adoption of Social Networking 70% Companies Adopted Social 2008 2009 2010 2011 2012 $1.3 Trillion in value can be unlocked through social technologies.“ ” Source: 2012 McKinsey Global Institute Study: “The Social Economy”
    • 5. 123% growth in social customers Jun 2010 Dec 2010 Jun 2011 Dec 2011 Fortune 100 Facebook Fan Growth Fortune 100 Web Traffic Growth Source: Webtrends, “The Effects of Social Networks on the Mobile Web and Website Traffic”; Google Social Media Analysis Study Customers Flocking to Social Channels
    • 6. By 2017, CMOs will spend more on IT than CIOs.
    • 7. Dove evolution
    • 8. Engaging Transparent Targeted Real Time Unsolicited One to many Untargeted Static Old Way Biggest change in 60 years Social Has Changed Marketing Forever
    • 9. People are No Longer Faceless Data
    • 10. Enormous Opportunity: Listen in real time Build & engage connections Turn insight into action Be more targeted than ever And more connected than ever People are People
    • 11. Social has Created Chaos for Marketing
    • 12. Turn insights to actions and connections to customers for life. Worlds Only Unified Marketing Suite
    • 13. Global Leader in Social Marketing 55% of Fortune 100 8 of 10 Largest Advertisers Thousands of Customers B2B & B2C
    • 14. How?
    • 15. 1. Align Social Goals to Business Goals Resource: A Framework for Social Media Analysis - susan_etlinger
    • 16. Listen / Analyze Publish / Measure Your Brand Your Competitors Your Customer’s World 1 2 3 4 5 6 7 8 9 Engage Resource: Deriving Insight From Social Data 2. Listen to Your Customers World
    • 17. 3. Find Your Interesting Story “The Caterpillar brand is built on the backs of great relationships” Briant R. Stokoe, Social Media Program Manager for Caterpillar
    • 18. 4. Prepare to Engage at Scale
    • 19. Jeremiah Owyang, Altimeter: Prioritizing for Scale – #DF12 4. Prepare to Engage at Scale
    • 20. 5. Use the Whole Kitbag
    • 21. 6. Measure Everything Advanced Social Media ROI #DF12
    • 23. Turn insights to actions and connections to customers for life. Worlds Only Unified Marketing Suite
    • 24. Where to Get Help & Develop Your Strategy
    • 25. Thank You To Our Partners
    • 26. Your feedback is important to us! Complete your online evaluation at the registration kiosks for your chance to win a $250 iTunes Voucher #cloudforce