• Like


Flash Player 9 (or above) is needed to view presentations.
We have detected that you do not have it on your computer. To install it, go here.

Cloudforce Essentials - Marketing Cloud

Uploaded on

Presentation of the Marketing Cloud to Cloudforce Essentials …

Presentation of the Marketing Cloud to Cloudforce Essentials

Brisbane, Melbourne, Auckland

More in: Business
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Be the first to comment
No Downloads


Total Views
On Slideshare
From Embeds
Number of Embeds



Embeds 0

No embeds

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

    No notes for slide
  • People are PEOPLE
  • Local Melbourne Customers: Coles
  • Customer Story: ?
  • Rise of bran
  • Social Media Assessment


  • 1. Introducing the Marketing CloudDerek LaneyDirector Product Marketing Management@derektweetsin/derektweets
  • 2. Markets are Conversations “the result will be a new kind of conversation. And it will be the most exciting conversation business has ever engaged in” Source: cluetrain.com
  • 3. Social Finds its Pay Day engaged customers spend 40% more and are 30% more satisfied Source: Bain & Company, “Putting social media to work” 2011
  • 4. Business is Social Enterprise Adoption of Social Networking 70% Companies Adopted Social “ Trillion in value can be unlocked $1.3 ” through social technologies. 2008 2009 2010 2011 2012Source: 2012 McKinsey Global Institute Study: “The Social Economy”
  • 5. Customers Flocking to Social Channels Fortune 100 Facebook Fan Growth Fortune 100 Web Traffic Growth 123% growth in social customersJun 2010 Dec 2010 Jun 2011 Dec 2011 Source: Webtrends, “The Effects of Social Networks on the Mobile Web and Website Traffic”; Google Social Media Analysis Study
  • 6. By 2017, CMOs will spend more on IT than CIOs.
  • 7. Dove evolution
  • 8. Social Has Changed Marketing ForeverBiggest change in 60 years Old Way Unsolicited Engaging One to many Transparent Untargeted Targeted Static Real Time
  • 9. People are No Longer Faceless Data
  • 10. People are PeopleAnd more connected than everEnormous Opportunity:Listen in real timeBuild & engage connectionsTurn insight into actionBe more targeted than ever
  • 11. Social has Created Chaos for Marketing
  • 12. Worlds Only Unified Marketing Suite Turn insights to actions and connections to customers for life.
  • 13. Global Leader in Social Marketing55% of Fortune 1008 of 10 Largest AdvertisersThousands of CustomersB2B & B2C
  • 14. How?
  • 15. 1. Align Social Goals to Business Goals Resource: A Framework for Social Media Analysis - susan_etlinger
  • 16. 2. Listen to Your Customers World Your Brand Your Competitors Your Customer’s World Listen / Analyze 1 2 3 Engage 4 5 6 Publish / Measure 7 8 9 Resource: Deriving Insight From Social Data
  • 17. 3. Find Your Interesting Story “The Caterpillar brand is built on the backs of great relationships” BriantR. Stokoe, Social Media Program Manager for Caterpillar
  • 18. 4. Prepare to Engage at Scale
  • 19. 4. Prepare to Engage at Scale Jeremiah Owyang, Altimeter: Prioritizing for Scale – #DF12
  • 20. 5. Use the Whole Kitbag
  • 21. 6. Measure Everything Advanced Social Media ROI #DF12
  • 23. Worlds Only Unified Marketing Suite Turn insights to actions and connections to customers for life.
  • 24. Where to Get Help & Develop Your Strategy http://bit.ly/measureupsocial
  • 25. Thank You To Our Partners
  • 26. Your feedback is important to us! Complete your online evaluation at thesalesforce.com registration kiosks for your chance to win a $250 iTunes Voucher #cloudforce