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Cloudforce Essentials - Marketing Cloud

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Presentation of the Marketing Cloud to Cloudforce Essentials ...

Presentation of the Marketing Cloud to Cloudforce Essentials

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  • People are PEOPLE
  • Local Melbourne Customers: Coles
  • Customer Story: ?
  • Rise of bran
  • Social Media Assessment

Transcript

  • 1. Introducing the Marketing CloudDerek LaneyDirector Product Marketing Management@derektweetsin/derektweets
  • 2. Markets are Conversations “the result will be a new kind of conversation. And it will be the most exciting conversation business has ever engaged in” Source: cluetrain.com
  • 3. Social Finds its Pay Day engaged customers spend 40% more and are 30% more satisfied Source: Bain & Company, “Putting social media to work” 2011
  • 4. Business is Social Enterprise Adoption of Social Networking 70% Companies Adopted Social “ Trillion in value can be unlocked $1.3 ” through social technologies. 2008 2009 2010 2011 2012Source: 2012 McKinsey Global Institute Study: “The Social Economy”
  • 5. Customers Flocking to Social Channels Fortune 100 Facebook Fan Growth Fortune 100 Web Traffic Growth 123% growth in social customersJun 2010 Dec 2010 Jun 2011 Dec 2011 Source: Webtrends, “The Effects of Social Networks on the Mobile Web and Website Traffic”; Google Social Media Analysis Study
  • 6. By 2017, CMOs will spend more on IT than CIOs.
  • 7. Dove evolution
  • 8. Social Has Changed Marketing ForeverBiggest change in 60 years Old Way Unsolicited Engaging One to many Transparent Untargeted Targeted Static Real Time
  • 9. People are No Longer Faceless Data
  • 10. People are PeopleAnd more connected than everEnormous Opportunity:Listen in real timeBuild & engage connectionsTurn insight into actionBe more targeted than ever
  • 11. Social has Created Chaos for Marketing
  • 12. Worlds Only Unified Marketing Suite Turn insights to actions and connections to customers for life.
  • 13. Global Leader in Social Marketing55% of Fortune 1008 of 10 Largest AdvertisersThousands of CustomersB2B & B2C
  • 14. How?
  • 15. 1. Align Social Goals to Business Goals Resource: A Framework for Social Media Analysis - susan_etlinger
  • 16. 2. Listen to Your Customers World Your Brand Your Competitors Your Customer’s World Listen / Analyze 1 2 3 Engage 4 5 6 Publish / Measure 7 8 9 Resource: Deriving Insight From Social Data
  • 17. 3. Find Your Interesting Story “The Caterpillar brand is built on the backs of great relationships” BriantR. Stokoe, Social Media Program Manager for Caterpillar
  • 18. 4. Prepare to Engage at Scale
  • 19. 4. Prepare to Engage at Scale Jeremiah Owyang, Altimeter: Prioritizing for Scale – #DF12
  • 20. 5. Use the Whole Kitbag
  • 21. 6. Measure Everything Advanced Social Media ROI #DF12
  • 22. DEMONSTRATION
  • 23. Worlds Only Unified Marketing Suite Turn insights to actions and connections to customers for life.
  • 24. Where to Get Help & Develop Your Strategy http://bit.ly/measureupsocial
  • 25. Thank You To Our Partners
  • 26. Your feedback is important to us! Complete your online evaluation at thesalesforce.com registration kiosks for your chance to win a $250 iTunes Voucher #cloudforce