Internet of Customers Tour Melbourne - Marketing Cloud

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Introduction to the ExactTarget Marketing Cloud as part of the Internet of Customers Tour in Melbourne

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Internet of Customers Tour Melbourne - Marketing Cloud

  1. 1. Derek Laney Director Product Marketing @derektweets!
  2. 2. community chat post product tweet Behind every thing is a customer. app device website shopping cart
  3. 3. community Internet of Customers has Changed Marketing Fragmented 1:Many Untargeted Seamless 1:1 Experiences
  4. 4. Post a picture of your mobile home screen with the #dashboardtoyourlife to Twitter or Instagram to win a GoPro!
  5. 5. A Customer Platform to Bring it Together Your Customer Email Apps Social Web SMS Product Your Company Television Store
  6. 6. Common View of the Customer
  7. 7. Relevance is Revenue 3.9% REVENUE GENERATION 2.8% 1.1% CONVERSION RATE CONVERSION RATE CONVERSION RATE BLAST DRIVEN 1 : many PROFILE DRIVEN PERSONA DRIVEN RELEVANCE BEHAVIOR DRIVEN INTERACTION DRIVEN 1:1
  8. 8. Angela Tangas Senior Channel Strategy Manager @a_tangas
  9. 9. 87% of Australians look for information on products & services online 40% Mobile Phone 59% 55% Product/Service Info Product/Service Suppliers Source: Sensis e-Business Report, August 2013 33% Tablet 66% Product/Service Info 63% Product/Service Suppliers 9
  10. 10. Increased Online Purchasing = More Sales Opportunities 36% 48% Ordered goods & services on mobile Ordered goods & services on tablet 66% 17% of SME’s have a website are mobile optimised 10
  11. 11. Social: Build engagement and deep customer connections 74% 58% 48% Of social media users, use social media to research products and services Of social media research, results in a purchase decision 18% increase on 2012 Of social media users want tips and advice 35% 4 Social media users read reviews/blogs before making a purchasing decision 9 Social media users posted blogs/reviews of Online SME’s use social media for business 11
  12. 12. Playstation 4 by Sony Connecting with gamers 1:1 Demographic, purchase, game-play data, driving offers Connected products improve conversion rate by 50%
  13. 13. The Internet of Customers
  14. 14. The Internet of Customers
  15. 15. The Internet of Customers
  16. 16. The Internet of Customers
  17. 17. The Internet of Customers
  18. 18. Email Mobile Social Web Data & Analytics Marketing Automation The 1:1 Customer Platform Platform
  19. 19. Email Mobile Social Web Data & Analytics Marketing Automation The 1:1 Customer Platform Platform
  20. 20. http://www.salesforce.com/dreamforce/DF13/videos.jsp
  21. 21. Holiday Specialists •  Move to a lifecycle model •  Small Business use data to drive relevance •  33% increase in traffic 100% growth in enquiries YOY 7x Efficiency Improvement TEXT “HOLIDAY <your email>” to 0428 030 701 to learn more
  22. 22. Trusted leader in Email Marketing Highly relevant, targeted, and beautiful-looking emails Triggered and automated campaigns Mission-critical operational emails Email
  23. 23. Reach your customers wherever they are SMS and in-app push notifications Mobile-optimized emails Mobile
  24. 24. Social
  25. 25. #1 in Social Listening #1 in Social Publishing #1 in Social Advertising Social
  26. 26. Personalized, Predictive Personalized, predictive, 1:1 web experiences Product and content recommendation engine Guided selling tools Web
  27. 27. Relevance is Revenue 3.9% REVENUE GENERATION 2.8% 1.1% CONVERSION RATE CONVERSION RATE CONVERSION RATE BLAST DRIVEN 1 : many PROFILE DRIVEN PERSONA DRIVEN RELEVANCE BEHAVIOR DRIVEN INTERACTION DRIVEN 1:1
  28. 28. And the winner of the GoPro is . . .
  29. 29. Thanks! ExactTarget Marketing Cloud
  30. 30. Hautelook by Nordstrom •  2 person staff •  4M personalized emails per day, 200 campaigns month •  Enormous amount of data from site, mobile, email and social data

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