Integrated email marketing and social media

Integrated Email
Marketing and
Social Media
A Vital Combination For
Business And Audience
Growth
© www.successful-women-blog.com 2021
Follow me on Twitter @reneewilliams1

Integrated Email Marketing and
Social Media
 Mobile platforms and social media are giving email
marketing new life
 Email marketing and social media marketing go hand in
hand
 Email marketing can generate social media followers
and web traffic
 Email marketing “follow us on social media” messages
featuring links can be more engaging than run of the
mill follow us messages on social media
Successful-Women-Blog.com

73% of millennials prefer business communications
by email
2021 data shows 92% of adults use email, with 61% using it daily
Compared to social media 58% of email user check email
before social media
Mobile devices are where 50% of emails are read. And email
open rates on mobile devices have grown 100% since 2011
59% of survey respondents indicate marketing emails
influence purchase decisions
Sources- digitalmatketing.com. Optimonster. Constant Contact, DMA
Integrated Email Marketing
and Social Media

Integrated Email Marketing
and Social Media
 Email marketing is 40% more effective than Twitter or
Facebook
 Constant Contact, an email service provider, found
companies using both had much greater list growth and
click through rates
 Social Media companies themselves are already using
email marketing to keep their users engaged
SOURCE: DIRECT MARKETING NEWS WIRE. Salesforce.com. mailerlite.com

Social Media
 Assuming a strategy of “Permission
Marketing,”
 Emails and eNewsletters are the best way to
deliver your message
 More opportunity for depth
 Personalization
 Better for organization & product transparency

Social Media
 Social Media integration takes it to the next
level
 Opportunity to spread message wider
 Reaching new audiences
 Real-time updates and sense of urgency
 Real-time location based transaction offers
 Tease uncommitted public to website, physical
locations and/or to take action
 Including committing to “Permission Marketing”

Social Media
Ability To Recognize And Adapt To Trends
In Big Data Availability, Technology
Developments And Consumer Expectations
Is Key To Email Marketing And Social
Media Success Now And Beyond

Social Media
Big Data Availability
 Big players realizing
key to their success
is helping business
clients succeed by
providing access to
robust data
Mobile Technology
 While “big screens”
remain dominant, in
terms of where
consumers read email,
smartphone and tablet
use is growing rapidly
and will become
dominant

Social Media
 Google, Facebook and Amazon are
increasingly providing access to deep
demographic and advertising data
 User-friendly data intelligence and analysis
 More accessible for entrepreneurs and small businesses
 Detailed segmentation breakdowns mean better
targeting
 Messages, offers, product design
 Translating to actionable strategies leading to
better returns

Social Media
 Yelp, Foursquare, Google Places, etc. providing
real-time location based Big Data.
 Combined with demographics this translates the
entire consumer experience
 Lifestyle
 Preferences
 Psychographics
 Where you are
 What you engage in
 Who you are with

Social Media
 The Key to successful is integrated email
marketing and social media campaigns
 Creative thinking around concepts and technology
 Design and content must consider the large screen, the
small screen (tablets) and smallest screens
(smartphones)
 Awareness of not only who consumers are but
where they are and what they are doing
 Going beyond targeting to talk to consumers like you know
them
 Consider where they are and what they are doing in targeted
message, content and offers – their whole consumer
experience

Social Media
 Imagine
 A fan arrives at sports stadium and receives real-time
discount offer for concessions
 Business traveler lands at the airport and receives a
message “Welcome to town. Join us for dinner and
desert is on us.”
 You have a booth at a crafts fair and ask folks to stop
by and show they retweeted you for a free gift with
purchase
 Could be email, could be social media- it is better if it is
BOTH
 You don’t have to imagine. You only have to envision
how you will integrate—It’s already here!

Integrated email marketing and social media

Recommended

Recommended

More Related Content

What's hot

What's hot (20)

Similar to Integrated email marketing and social media

Similar to Integrated email marketing and social media (20)

Recently uploaded

Recently uploaded (20)

Integrated email marketing and social media