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How do you balance quality and consistency with a need for local authenticity? This session will examine how Shangri-la Hotels offers the highest possible customer experience, as they approach a revamped digital strategy with the assistance of brand stewards Ogilvy Digital. See how they plan to bring personal, local service and know-how with the prestige and polish expected by their loyal customers.
Leave with practical advice on executing regional social programs and getting the most out of your local experts and agency expertise.
Developing strong brand pillars that allow for localization
Becoming teachers and enablers
Creating Global/Local systems and processes for marketing and service