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How to Build Innovative Culture (BandT MAD Week)

Twice named as Forbes Magazine’s Most Innovative Company, Salesforce has one of the most dynamic company cultures in the world. They know for any forward-looking firm you’re only as good as your next idea.
So how exactly do they do it? Here Derek Laney will look at some of the features of the world’s best innovators, and talk about how you can make your business a forward-looking powerhouse of creativity and disruption.

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How to Build Innovative Culture (BandT MAD Week)

  1. 1. #8 tips for creating innovative culture Derek Laney Director Product Marketing @derektweets
  2. 2. The Original Disruptive Purpose
  3. 3. #1 Trust Transparency
  4. 4. #2 Listen & Discover
  5. 5. #3 Set Direction Tell StoriesGoals Open Dialogue Frederick Herzberg - the most powerful motivator is not money; it's the ability to learn, grow in responsibilities, contribute and be recognised.
  6. 6. December, 2009 Morgan Stanley Mobile Internet Report June, 2010 Chatter Live for all Customers #4 Adapt to Trends
  7. 7. #5 Collaborate
  8. 8. #6 Be Open to Partners People who know how to network effectively with other organizations will win as innovation becomes more open – FilippoPasserini of P&G
  9. 9. #7 Designate Space You need to bring an element of a start-up mentality into large companies to realise digital’s full potential – Peter Blackshaw, Nestle, cmo.com
  10. 10. #8 Don’t Forget the Unsexy Innovation doesn’t have to be glamorous. It doesn’t require a “nano” prefix, a “tech” suffix or for that matter a standing room only press conference - Anthony Robbins

Twice named as Forbes Magazine’s Most Innovative Company, Salesforce has one of the most dynamic company cultures in the world. They know for any forward-looking firm you’re only as good as your next idea. So how exactly do they do it? Here Derek Laney will look at some of the features of the world’s best innovators, and talk about how you can make your business a forward-looking powerhouse of creativity and disruption.

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