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Best practices in online social media fundraising

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This presentation outlines essential elements of a social media fundraising campaign and basic principles in play, and uses the Tweetsgiving 2009 fundraising case study.

This presentation outlines essential elements of a social media fundraising campaign and basic principles in play, and uses the Tweetsgiving 2009 fundraising case study.

Published in: Technology, Business

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  • Most Respected sir, warm greetings to all, We put our Needy Request in front of you all. Our non profit charity called St, Peters Social service & Development Trust. It is a Registered Trust, we have FCRA for foreign funds transactions. we have all these facilities to accept all donations and funds form out sides. Through our mission we are taking care of kindergarten's, computer centers, women empowerment projects and Orphan home for Orphan and Destitute Children's . we a...re providing all there needs. meals, cloths, snacks, Boarding and stay , educations, skilled training like computer and tailoring and much more development for this Children's bright future improvements. we are running this services in a rented building in our area. due to heavy and sudden price hike of food and other commodities we are unable to sustain the project. At this juncture we looking for Donations & funding supports from other hands like other organizations, kindly consider and help us to get the supports. feel free to contact for further details. we mentioned various projects which we supporting, but we are expecting funding assistance any one peoject, feel free to contact us we will share our project proposal and charity service with the legal documents. please guides us to get the financial charities contact . contact : immanuel771@yahoo.com please visit our FB : https://www.facebook.com/…/St-Peters-Home-f…/135836186518700 Regards Immanuel
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  • http://www.flickr.com/photos/abbeychristine/2348371774/in/set-72157600225080609/
  • http://www.flickr.com/photos/66044164@N00/499492688/
  • http://www.flickr.com/photos/66044164@N00/499492688/
  • Among engaged Americans (defined as those who have volunteered, donated or advocated in the past year). Survey by Harris Interactive (Harris Poll), March 2009 http://overthewire.typepad.com/my_weblog/2009/03/that-newsletter-is-so-1999-1.html
  • Universal McCann (March 2008) Power to the People - Wave 3 Study on Social Media Trends www.universalmccann.com/Assets/wave_3_20080403093750.pdf 49% of internet users worldwide upload and share photos at least weekly (Universal McCann Wave 3 Study)
  • movement-building means beyond a single organization   strategy includes power analysis, selecting appropriate targets, evaluation of actions   accountability and go where the people are both include listening
  • there were a small number of activisits, called "super activists", that account for a large number of actions taken. Action : Identify your biggest promoters and cater your communications accordingly. For example, give them the tools to more easily and effectively promote your organization and your content.
  • On-site donations Regular contact Engaged stakeholders A good mailing list Well-designed campaign
  • Transcript

    • 1. Social Media Fundraising Essential elements…and a case study Presentation to the Israel Venture Network March 8, 2010
    • 2. About the presenter Experience: Former executive director, business consultant, fundraiser & more Bring strategy into social media: Social Strategy Director BA, Emory University MBA, Bar Ilan University
    • 3. You have an important cause! You give people access to health care You save the earth’s resources You defend civil rights
    • 4. But you need more resources
    • 5. People who care http://www.flickr.com/photos/66044164@N00/499492688/
    • 6. Donors and funders http://www.flickr.com/photos/66044164@N00/499492688/
    • 7. People who will act http://www.flickr.com/photos/66044164@N00/499492688/
    • 8. Can’t social media help? http://www.flickr.com/photos/asleeponasunbeam/2095448969/in/set-72157600704895572/
    • 9. Not without a plan http://www.flickr.com/photos/asleeponasunbeam/1463353019/in/set-72157600704895572/
    • 10. Social Media Influences Actions Action Taken As a Result of Social Media (nonprofit)
    • 11. When raising money online http://www.flickr.com/photos/virginiazuluaga/3718045862/in/set-72157602755127645/
    • 12. Create a strategy
      • Understand your goals
      • Know where your audience is online
      • Have a specific project in mind
      • Short time frame is ideal
      • ID influencers and get them on board
      • Define strategy and ROI
        • mind mapping, flow charts
      • Choose a good online fundraising platform that has a viral spiral
      • Prioritize activities along a timeline
      • Don’t forget to than people!
    • 13. Tactics Overall Campaign Strategy FundraisingPlatform Website SM channels Influencers Donations Viral participation
    • 14. These are your tools Blogging Micro Blogging Photo Sharing Video Sharing Podcasts Widgets Social Networking Chat Rooms Message Boards RSS Feeds Source: Universal McCann Companies Study on Social Media Trends (March 2008)
    • 15. Be sure to include ROI Leading to tangible Tangible : converts to time and/or (Money, customers, clients, volunteers, activities, etc)
    • 16. Website Mailing list Social media followers Donors Stakeholders Staff/Volunteer time Brand sentiment Budget This is your reality check Top three factors for social fundraising success
    • 17. Every platform is unique! Find the influencers on each platform http://www.flickr.com/photos/lizettegreco/382985523/in/set-72157594485524662/
    • 18. http://www.flickr.com/photos/virginiazuluaga/2734925505/in/set-72157602755127645/ … but who will execute it? Ask the influencers to help you
    • 19. GOALS
    • 20. To plan a campaign, these are your principles movement-building      strategy (power analysis) community accountability        go where the people are      leadership development Ideas generated with Amy Sample Ward and Ivan Boothe
    • 21. How do you raise funds online? Donation buttons and platforms are the END RESULT You have to do more than this
    • 22. Leverage your assets go where your people are, mailing list of at least 2K, online community, online influencers, brand evangelists, and stakeholders Pre-seeding and influencers ID influencers and activists, plan the viral spiral, (need a mechanism to track influence), make them feel special, recognize lead fundraisers Essential framework raise funds for a project, short time frame, have a great online viral platform, define billing system, realistic fundraising goals, ease of use, 6 months to plan
    • 23. Influencer mapping informs strategy
    • 24. http://blog.hubspot.com/blog/tabid/6307/bid/5330/Lead-Nurturing-Lessons-from-the-eNonprofit-Benchmarks-Study.aspx Identify key action takers and influencers online
    • 25.  
    • 26. Case study: Tweetsgiving 2009 Pre-seeding: ID and recruited “Wild Turkeys,” group encouragement, public leader board, tracked influence Essential framework: Good story, private community, 3-day event, easily shared, donation amount appropriate, captured emails Leveraged assets: Used mailing list, participate in 5 channels, live tweeting from Tanzania, mechanism to recruit others
    • 27. Case study: Tweetsgiving 2009 Screen shot courtesy of @amyrsward
    • 28. Strategy Screen shot courtesy of @amyrsward
    • 29. Storytelling and transparency Screen shot courtesy of @amyrsward
    • 30. Go where your supporters are Screen shot courtesy of @amyrsward
    • 31. Giving Feels Great! (Twitter NPTechies and NPO consultants to follow) @amyrsward @JohnCarnell @JohnHaydon @HeidiKMassey @Sue_Anne @kanter @AlisonRapping @TACS_NPower @mickeygomez @ntenhross @causeaholic @HildyGottlieb @franswaa @rjleaman @engagejoe @Nedra @JeffHurt @PamelaGrow @LeahJones @staceymonk (tweetsgiving)
    • 32. Created by: Debra Askanase, Social Strategy Director [email_address] www.communityorganizer20.com Twitter: @askdebra Buzz: daskanase