The document summarizes the results of a questionnaire about preferences for a music magazine. It found that the target audience is people aged 15-24, and both males and females answered equally. Main images and stories are most eye-catching on magazines. R&B music was most preferred to read about. Posters and downloads were most wanted magazine inclusions. Respondents would pay £3-4 and prefer a monthly magazine for latest gossip and celebrity features.

1. QUESTIONNAIRE
RESULTS
I specifically asked my target audience
(students and young adults) questions that
will help me identify what consumers look for
in a music magazine

2. Music Magazine Questionnaire Results
I got 50% of Males and 50% to answer my questionnaire,
so that I could have a balanced result
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Male Female
Gender?

3. Music Magazine Questionnaire Results
My main target audience is going to be people of the ages 15-24 so the majority of the people I asked was of that age. I
asked a few people of other ages just so that I could potentially see if anyone else outside my target market would
purchase my magazine and how their results would differ from other results
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15-24 25-34 35-44 45+
Age?

4. Music Magazine Questionnaire Results
The Main Image and Stories are what stands out the most on a magazine for the people
who answered my questionnaire. A few people said the Masthead made the magazine
stand out, which is understandable as Brand Image is unique
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Name
(Masthead)
Colour Main Image Stories
What Makes A Magazine Stand Out?

5. Music Magazine Questionnaire Results
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RnB Rap Dubstep Pop
What Music Would You Most Like To
Read About?
Most people would like to read about RnB. The least genre people would like to read
about is pop. This set of results differs hugely to the results I got by using Survey
Monkey as Pop was the most popular result and RnB was the least popular

6. Music Magazine Questionnaire Results
Posters are the most popular result, followed by downloads. Again in comparison to the
Survey Monkey questionnaire I undertook, the results are different. Freebees aren’t as
popular as they were in the Survey Monkey questionnaire
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Freebee Posters Competition Downloads
What Would You Like To Be Included
In Magazines?

7. Music Magazine Questionnaire Results
The majority of people would spend £3-£4 on a music magazine. At first I thought this
price range was to high for a new music magazine, but I might reconsider it after
gathering these results
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£1-£2 £2-£3 £3-£4 £4-5 £5
How Much Would You Pay For A
Magazine?

8. Music Magazine Questionnaire Results
Like the Survey Monkey results, the majority of people prefer music magazines to come out every
month. 40% of people wouldn’t mind the magazine coming out every week. No one who answered
the questionnaire would like the magazine to come out every 3 months or every year
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Weekly Monthly Quarterly Annually
What Do You Prefer?

9. Music Magazine Questionnaire Results
The main reason why people answering the questionnaire would purchase my magazine would be
for the latest gossip. It seems certain types of celebrities featuring in the magazine would also be a
big pulling factor for getting consumers to purchase my magazine
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Celebrity Competition Gossip Freebee
Why Would You Buy A Magazine?