Put your social media strategy where the sun don't shine.

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+ guesta2e9e4 7 months ago
Good stuff. It’s a great response to the 'I’m sick and tired of hearing about social media' crew.
+ Demoor Michel 8 months ago
People who buy this, also buy;

http://www.slideshare.net/tomhimpe/the-conversation-starts-from-within-presentation
http://www.slideshare.net/zeusjones/strategy-beyond-advertising-presentation

Great stuff Crusty. You’re the man!
+ remmerie 8 months ago
you should have stayed off the orval sunday ;-) Off course products/ideas have to be engaging, social and inspiring etc and I agree that you can’t create a fake story or push your unwanted messages towards the people. BUT that doesn’t mean that when you actually have a story, a great idea or a great product that you can’t setup a social media strategy to get the conversation going. Creating the assets, involving the influencers, facilitating the message spreading. In an ideal world all products would bring added value to our lives. Too bad this is not a fantasy world ;-) But love the presentation and there certainly is a truth in there but things are not black or white as you say it is, there’s a lot of grey too. My 2 cents grtz
+ Christian Verschaeren 8 months ago
THNX!
+ John Sheridan 8 months ago
Excellent.

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Put your social media strategy where the sun don't shine. - Presentation Transcript

Put your Social Media Strategy where the sun don’t shine
Where does the idea of a Social Media Strategy come from?
The Traditional model:
Business Product BRAND Advertising Agency Idea! MEDIA
Unfortunately...
Business Product BRAND Advertising Agency Idea! MEDIA
The Internet model:
Business Product BRAND Advertising Agency Idea! MEDIA & INTERNET
Unfortunately...
Idea! MEDIA & INTERNET “Social Media”
Social Media Strategy implies you need a strategy to reach people with your message. Thereby admitting they aren’t interested.
How about being Interesting?
Social Media is a way of giving a name to the fact that people don’t visit your websites no more. Thereby pretending you have it covered.
There is no social media. There is just an online reflection of people and culture.
Stop focusing on the Media part.
It’s about the Social part.
Interesting ideas & Social ideas
Business Product BRAND Advertising Agency Idea! MEDIA & INTERNET They don’t go here
Business Product BRAND Advertising Agency Idea! MEDIA They & INTERNET go there
Upstream
Idea! This is as far downstream they can possibly start
Though declared “dead” 30 second TV spots can be interesting and social
So the advertising idea can be social & interesting...
...but you get people engaging with *the advertising for* a brand.
While they could be engaging with the brand.
Upstream
Business Product BRAND Advertising Agency Brands Idea can be Social & Interesting
Brands that cultivate their multi-faceted personalities and have interesting stories.
Upstream
Business Product BRAND Products Advertising Agen can be Social & Ide Interesting
Upstream
Business Product Businesses BRAND can be Social & Advertisi Interesting
So...
Today’s Model Isn’t really a model, but my wife. No glamour, but down to earth. Affordable. Almost self-sufﬁcient. Replicates.
Top 4 ingredients for Today’s Model 1. Have an interesting and social business. 2. Have an interesting and social product. 3. Have an interesting and social brand. 4. Have interesting and social advertising.
Thank you! Get in touch: www.twitter.com/Crusty www.zeppelinrepair.com