Twitter for Professional Speakers
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Twitter for Professional Speakers

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Twitter is a rich conversational channel that can be used for brand awareness, to cultivate relationships, and generate leads for professional speakers. When used as a component of an integrated ...

Twitter is a rich conversational channel that can be used for brand awareness, to cultivate relationships, and generate leads for professional speakers. When used as a component of an integrated marketing strategy, it can produce valuable results.

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    Twitter for Professional Speakers Twitter for Professional Speakers Presentation Transcript

    • Twitter for Professional Speakers William Crozer Clutch Media Group May 16, 2009
      • @clutchmg
      clutchmediagroup.wordpress.com
    • What is Twitter?
      • A utility to update your status to your connections
      • Each message is limited to 140 characters
      • Tweets are public and searchable
      clutchmediagroup.wordpress.com
    • Recent Twitter Events
      • Demi Moore saved a life
      • Twestival – worldwide event to raise money to dig wells for third world villages without clean water
      • First pics of plane in Hudson river
      • Ashton Kutcher first to a million followers
      clutchmediagroup.wordpress.com
    • Growing Fast
      • Grew 83% in April
      • 3,000% year over year growth
      clutchmediagroup.wordpress.com
    • Why Twitter is Powerful
      • Strong on mobile
      • Posting links to web content
      • Searchability
      • Engage one on one
      clutchmediagroup.wordpress.com
    • How Do I Get Started?
      • Go to: www.twitter.com
      • Sign up
        • Three minutes
        • Email address
        • Choose a handle
      • Create your bio
        • Include a link
        • Post a picture of you
        • 160 character description
        • Location
      clutchmediagroup.wordpress.com
    • Gaining Followers
      • Follow people so they follow you back
        • Average follow back ratio: 0.8
      • Finding followers
        • Use search.twitter.com to search conversations
        • Use twellow.com to search people
        • Follow me: @ModernLV, @ClutchMG
      clutchmediagroup.wordpress.com
    • Characteristics of a Great Tweep
      • Be open, honest and authentic
      • Have a personality, a perspective and passion
      • Listen more than you talk
      • Add valuable content through links
      clutchmediagroup.wordpress.com
    • Tweet Sampler
      • Be interesting
      • Be funny
      • Share a fact
      • Share a link
      • Make a comment
      • Make a prediction
      clutchmediagroup.wordpress.com
      • Mention a change
      • Share feedback
      • Announce something new
      • Give congratulations
      • Share new content
      Reply and Retweet interesting information
    • Tools to Reach Your Goal
      • Tweetdeck.com – desktop app
      • Search.twitter.com – search conversations
      • Twellow.com – search users
      • Twitalyzer.com/Twittergrader.com - analytics
      • Follow Friday - recommendations
      • Twitscoop.com – hot topics
      • Twollow.com – auto follow
      clutchmediagroup.wordpress.com
    • clutchmediagroup.wordpress.com
    • clutchmediagroup.wordpress.com
    • Tips for Public Speakers
      • Twitter should be part of an
      • integrated marketing strategy
      clutchmediagroup.wordpress.com
    • Tips for Public Speakers
      • Search for potential clients and influencers
      • Share your expertise for free
      • Retweet other people’s expertise
      • Find people interested in your specialty
      • Promote your upcoming events, but not too much
      clutchmediagroup.wordpress.com
    • Tips for Public Speakers
      • Use your Twitter handle wherever you’d use an email address or phone number
        • Offline marketing – print collaterals, networking, presentations
        • Online marketing – website, YouTube, blog, Slide Share
      • Engage people in conversations
      clutchmediagroup.wordpress.com
    • clutchmediagroup.wordpress.com
    • Profile Best Practices
      • Potential followers give you three seconds to make an impression
      • Real headshot
      • Pleasing custom background
      • Link to her website
      • States her value in bio
      • Real words not buzz words in bio
      • Lots of replies
      • Has a positive attitude
      clutchmediagroup.wordpress.com
    • Conclusions
      • Twitter is not a magic bullet. It is a rich conversational channel that can be used for brand awareness, to cultivate relationships, and generate leads – Twitter is YOUR personal broadcast channel.
      • Twitter allows YOU to converse naturally on a global platform – connect with your prospect in your neighborhood or the other side of the world with the same degree of ease and economics.
      clutchmediagroup.wordpress.com
    • William Crozer 702.339.3002 @clutchmg [email_address] clutchmediagroup.wordpress.com