Twitter for Professional Speakers

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Twitter is a rich conversational channel that can be used for brand awareness, to cultivate relationships, and generate leads for professional speakers. When used as a component of an integrated marketing strategy, it can produce valuable results.

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Twitter for Professional Speakers

  1. 1. Twitter for Professional Speakers William Crozer Clutch Media Group May 16, 2009
  2. 2. <ul><li>@clutchmg </li></ul>clutchmediagroup.wordpress.com
  3. 3. What is Twitter? <ul><li>A utility to update your status to your connections </li></ul><ul><li>Each message is limited to 140 characters </li></ul><ul><li>Tweets are public and searchable </li></ul>clutchmediagroup.wordpress.com
  4. 4. Recent Twitter Events <ul><li>Demi Moore saved a life </li></ul><ul><li>Twestival – worldwide event to raise money to dig wells for third world villages without clean water </li></ul><ul><li>First pics of plane in Hudson river </li></ul><ul><li>Ashton Kutcher first to a million followers </li></ul>clutchmediagroup.wordpress.com
  5. 5. Growing Fast <ul><li>Grew 83% in April </li></ul><ul><li>3,000% year over year growth </li></ul>clutchmediagroup.wordpress.com
  6. 6. Why Twitter is Powerful <ul><li>Strong on mobile </li></ul><ul><li>Posting links to web content </li></ul><ul><li>Searchability </li></ul><ul><li>Engage one on one </li></ul>clutchmediagroup.wordpress.com
  7. 7. How Do I Get Started? <ul><li>Go to: www.twitter.com </li></ul><ul><li>Sign up </li></ul><ul><ul><li>Three minutes </li></ul></ul><ul><ul><li>Email address </li></ul></ul><ul><ul><li>Choose a handle </li></ul></ul><ul><li>Create your bio </li></ul><ul><ul><li>Include a link </li></ul></ul><ul><ul><li>Post a picture of you </li></ul></ul><ul><ul><li>160 character description </li></ul></ul><ul><ul><li>Location </li></ul></ul>clutchmediagroup.wordpress.com
  8. 8. Gaining Followers <ul><li>Follow people so they follow you back </li></ul><ul><ul><li>Average follow back ratio: 0.8 </li></ul></ul><ul><li>Finding followers </li></ul><ul><ul><li>Use search.twitter.com to search conversations </li></ul></ul><ul><ul><li>Use twellow.com to search people </li></ul></ul><ul><ul><li>Follow me: @ModernLV, @ClutchMG </li></ul></ul>clutchmediagroup.wordpress.com
  9. 9. Characteristics of a Great Tweep <ul><li>Be open, honest and authentic </li></ul><ul><li>Have a personality, a perspective and passion </li></ul><ul><li>Listen more than you talk </li></ul><ul><li>Add valuable content through links </li></ul>clutchmediagroup.wordpress.com
  10. 10. Tweet Sampler <ul><li>Be interesting </li></ul><ul><li>Be funny </li></ul><ul><li>Share a fact </li></ul><ul><li>Share a link </li></ul><ul><li>Make a comment </li></ul><ul><li>Make a prediction </li></ul>clutchmediagroup.wordpress.com <ul><li>Mention a change </li></ul><ul><li>Share feedback </li></ul><ul><li>Announce something new </li></ul><ul><li>Give congratulations </li></ul><ul><li>Share new content </li></ul>Reply and Retweet interesting information
  11. 11. Tools to Reach Your Goal <ul><li>Tweetdeck.com – desktop app </li></ul><ul><li>Search.twitter.com – search conversations </li></ul><ul><li>Twellow.com – search users </li></ul><ul><li>Twitalyzer.com/Twittergrader.com - analytics </li></ul><ul><li>Follow Friday - recommendations </li></ul><ul><li>Twitscoop.com – hot topics </li></ul><ul><li>Twollow.com – auto follow </li></ul>clutchmediagroup.wordpress.com
  12. 12. clutchmediagroup.wordpress.com
  13. 13. clutchmediagroup.wordpress.com
  14. 14. Tips for Public Speakers <ul><li>Twitter should be part of an </li></ul><ul><li>integrated marketing strategy </li></ul>clutchmediagroup.wordpress.com
  15. 15. Tips for Public Speakers <ul><li>Search for potential clients and influencers </li></ul><ul><li>Share your expertise for free </li></ul><ul><li>Retweet other people’s expertise </li></ul><ul><li>Find people interested in your specialty </li></ul><ul><li>Promote your upcoming events, but not too much </li></ul>clutchmediagroup.wordpress.com
  16. 16. Tips for Public Speakers <ul><li>Use your Twitter handle wherever you’d use an email address or phone number </li></ul><ul><ul><li>Offline marketing – print collaterals, networking, presentations </li></ul></ul><ul><ul><li>Online marketing – website, YouTube, blog, Slide Share </li></ul></ul><ul><li>Engage people in conversations </li></ul>clutchmediagroup.wordpress.com
  17. 17. clutchmediagroup.wordpress.com
  18. 18. Profile Best Practices <ul><li>Potential followers give you three seconds to make an impression </li></ul><ul><li>Real headshot </li></ul><ul><li>Pleasing custom background </li></ul><ul><li>Link to her website </li></ul><ul><li>States her value in bio </li></ul><ul><li>Real words not buzz words in bio </li></ul><ul><li>Lots of replies </li></ul><ul><li>Has a positive attitude </li></ul>clutchmediagroup.wordpress.com
  19. 19. Conclusions <ul><li>Twitter is not a magic bullet. It is a rich conversational channel that can be used for brand awareness, to cultivate relationships, and generate leads – Twitter is YOUR personal broadcast channel. </li></ul><ul><li>Twitter allows YOU to converse naturally on a global platform – connect with your prospect in your neighborhood or the other side of the world with the same degree of ease and economics. </li></ul>clutchmediagroup.wordpress.com
  20. 20. William Crozer 702.339.3002 @clutchmg [email_address] clutchmediagroup.wordpress.com

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