Twitter for Professional Speakers
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Twitter for Professional Speakers - Presentation Transcript
- Twitter for Professional Speakers William Crozer Clutch Media Group May 16, 2009
- @clutchmg
- What is Twitter?
- A utility to update your status to your connections
- Each message is limited to 140 characters
- Tweets are public and searchable
- Recent Twitter Events
- Demi Moore saved a life
- Twestival – worldwide event to raise money to dig wells for third world villages without clean water
- First pics of plane in Hudson river
- Ashton Kutcher first to a million followers
- Growing Fast
- Grew 83% in April
- 3,000% year over year growth
- Why Twitter is Powerful
- Strong on mobile
- Posting links to web content
- Searchability
- Engage one on one
- How Do I Get Started?
- Go to: www.twitter.com
- Sign up
- Three minutes
- Email address
- Choose a handle
- Create your bio
- Include a link
- Post a picture of you
- 160 character description
- Location
- Gaining Followers
- Follow people so they follow you back
- Average follow back ratio: 0.8
- Finding followers
- Use search.twitter.com to search conversations
- Use twellow.com to search people
- Follow me: @ModernLV, @ClutchMG
- Characteristics of a Great Tweep
- Be open, honest and authentic
- Have a personality, a perspective and passion
- Listen more than you talk
- Add valuable content through links
- Tweet Sampler
- Be interesting
- Be funny
- Share a fact
- Share a link
- Make a comment
- Make a prediction
- Mention a change
- Share feedback
- Announce something new
- Give congratulations
- Share new content
- Tools to Reach Your Goal
- Tweetdeck.com – desktop app
- Search.twitter.com – search conversations
- Twellow.com – search users
- Twitalyzer.com/Twittergrader.com - analytics
- Follow Friday - recommendations
- Twitscoop.com – hot topics
- Twollow.com – auto follow
- clutchmediagroup.wordpress.com
- clutchmediagroup.wordpress.com
- Tips for Public Speakers
- Twitter should be part of an
- integrated marketing strategy
- Tips for Public Speakers
- Search for potential clients and influencers
- Share your expertise for free
- Retweet other people’s expertise
- Find people interested in your specialty
- Promote your upcoming events, but not too much
- Tips for Public Speakers
- Use your Twitter handle wherever you’d use an email address or phone number
- Offline marketing – print collaterals, networking, presentations
- Online marketing – website, YouTube, blog, Slide Share
- Engage people in conversations
- clutchmediagroup.wordpress.com
- Profile Best Practices
- Potential followers give you three seconds to make an impression
- Real headshot
- Pleasing custom background
- Link to her website
- States her value in bio
- Real words not buzz words in bio
- Lots of replies
- Has a positive attitude
- Conclusions
- Twitter is not a magic bullet. It is a rich conversational channel that can be used for brand awareness, to cultivate relationships, and generate leads – Twitter is YOUR personal broadcast channel.
- Twitter allows YOU to converse naturally on a global platform – connect with your prospect in your neighborhood or the other side of the world with the same degree of ease and economics.
- William Crozer 702.339.3002 @clutchmg [email_address] clutchmediagroup.wordpress.com
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