Social Media Overview: Twitter - prepared for Motion Picture Costumers 705 social media workshop 2015.

1. SOCIAL MEDIA OVERVIEW:
TWITTER
Prepared for Motion Picture Costumers 705

2. Agenda
 Social Media Overview
 Opportunities
 Twitter
 Getting Started
 What to Share
 Best Practices
 Q&A/LAB
Chris Lam - chris@cupofjoesocial.com - (626) 215-2873

3. AYCE Doesn’t Mean You Should
Chris Lam - chris@cupofjoesocial.com - (626) 215-2873

4. Opportunities & Listening
 I have a big mouth. I’m online and
mobile.
 70% of online adults will listen/look to their
network for recommendations.
 1.6BB active mobile accounts on social
 Hundreds of millions of videos are watched
each month on mobile devices
 Take control of your identity online
across platforms
 Position your brand (you) as a leader in
the field, your designs, your production
 Get hired or discover job leads
Chris Lam - chris@cupofjoesocial.com - (626) 215-2873

5. Channel: Twitter
Chris Lam - chris@cupofjoesocial.com - (626) 215-2873
Tweet this in less than 140 characters:
 Share what you know
 Updates on your org, team, services
 Engage – pull; reply/RT relevant posts
What are users doing?
 Reading up-to-the-minute news &
disseminating information
 Following experts, networking
 Linking their blog posts, syncing FB & LI
Frequency & Quality:
 TEST – 50/50?
 Depends on community and interest

6. Get Started
 Landgrab
 Knowem.com
 Namecheck.com
 YES
 @melissaantablin
 @melissacostumes
 @costumersrock
 NO
 @me1issa_anta3lin
 @h0tsh0td3si9n3r
Chris Lam - chris@cupofjoesocial.com - (626) 215-2873

7. What Will You Share?
 Awards Season
 Your designs and work from an
upcoming movie or show
 Your team’s hard work – details
 Your peers’ designs
 Industry news and updates
 Retweeting (RT)
 Blog posts or articles
 Topics you’re interested in
 Contractual social touts
 Let’s talk about this….
Chris Lam - chris@cupofjoesocial.com - (626) 215-2873

8. Best Practices
 Find your voice
 What will you show your audience on
Twitter?
 What will you say?
 Give credit where credit is due
 “Don’t steal jokes.”
 Put people in Lists
 Designers & Costumers
 Brands
 Responding to someone starts with an ‘@’
 Audience Insights may give you a peek
into who is following you and what else
they’re interested in
Chris Lam - chris@cupofjoesocial.com - (626) 215-2873

9. Resources
 SYNDICATION/SCHEDULING/ORGANIZING
 Hootsuite – http://hoosuite.com
 Buffer – http://buffer.com
 Tweetdeck – http://tweetdeck.com
 NEWS
 Mashable – http://mashable.com
 Social Media Today – http://socialmediatoday.com
Chris Lam - chris@cupofjoesocial.com - (626) 215-2873

10. Q&A
Questions?
Lab to follow
Chris Lam
Twitter: @thechrislam
Mobile: (626) 215-2873
Chris Lam - chris@cupofjoesocial.com - (626) 215-2873