2. Social Network A web-based community containing user-generated content Many, many networks to choose from Non-traditional media “Connecting” people all over the world
3. Benefits for SACADA Everyone is accessible through a social network, new social norm Inexpensive way to market products Target specific groups easily Mini-webpage Resource to share/exchange education info Accept online donations
4. Facebookwww.facebook.com Profiles –personal page with personal and professional info, photos, events, applications Network – based on geographic location, school, company, etc. Friends– People you are connected to on network, they are able to view your personal profile Wall – Homepage of profile with comments, activity Applications –allow you to interact with your friends in creative ways, including games, quizzes, etc. Groups – create a group surrounded by a specific interest. Fan Pages– similar to groups, personal profile/mini-web page for a business or organization.
5. Advantages Growing membership, mostly college educated and internet savvy Essentially free marketing (self, products/services), inexpensive to drive traffic You can search/target by network (city, college, high school, or even company) Place easy to create ads, targeted to members profile info Connect to anyone, from anywhere around the world, accessible through mobile devices Add RSS feed through profile, so friends are instantly notified of updates to your blog
6. Disadvantages Only have full access to one network at a time Groups and Fan pages Cannot delete your account/info, only deactivate it
7. YouTube www.youtube.com Upload–share any video share for free, professional/user generated (WMV, .AVI, .MOV, and .MPG files) Browse/View- by topic, keyword, or popular videos on main page Communities - broken down by category Channel– personal profile for individual/organization
8. Advantages All you need is digital camera and internet connection Registration is not required to view videos (however needed for additional features), Videos can be embedded on websites (just copy and paste html code), blogs, etc
9. Disadvantages Videos not always safe for work or appropriate for children Copyright infringements
10. Twitter (www.twitter.com) Tweet– Microblog post of 140 characters or less (including spaces) Follow (er)- Receive user posts on homepage (higher number=greater influence) @reply– @username, reply to the mentioned user: “SACADA: Looking for prevention resources? Contact me.” “CirclesofSA: @SACADA what kind of prevention resources do you offer?” Retweet, RT, R/T– Reposting another user’s post, add “@” for credit: “CirclesofSA: RT @SACADA Very interesting link…” DM – Direct Message – private messages between users which other users cannot see: “For my direct phone line, DM me” Apps– Twitpic, Twirl Tweetup– arranging a meeting on twitter
11. search.twitter.com Key words: Example – Search “binge drinking” Results: “Username: TGIF! Time for some binge drinking.” #topic: Example - Search #binge drinking Results: “Username1: Stats on alcohol-related problems on college campuses. #binge drinking
