Your SlideShare is downloading. ×

Effective Use of LinkedIn

1,112
views

Published on

Chloë Thomas, indiumonline …

Chloë Thomas, indiumonline
www.charitycomms.org.uk/events

Published in: Technology, Business

0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
1,112
On Slideshare
0
From Embeds
0
Number of Embeds
1
Actions
Shares
0
Downloads
6
Comments
0
Likes
0
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide

Transcript

  • 1. Social Media Conference 21 March 2012 #CCsocmed www.charitycomms.org.uk
  • 2. Effective Use of LinkedIn Wednesday 21st March 2012
  • 3. Chloё Thomas• indiumonline twitter.com/chloeatindium » Online marketing » Email twitter.com/indiumonline » PPC Indiumonline.co.uk/blog » SEO uk.linkedin.com/in/indiumchloethomas » Affiliates• Indiumtraining » Bespoke & Open Training Workshops » LinkedIn » Facebook Pages » Twitter onlinemarketingworkshops.co.uk 01865 980 630 info@indiumtraining.co.uk
  • 4. Breakout Overview• How LinkedIn works o For individuals o For companies• The most important LinkedIn tools• How to optimise your LinkedIn activity to improve your results• How to use LinkedIn Ads onlinemarketingworkshops.co.uk 01865 980 630 info@indiumtraining.co.uk
  • 5. LinkedIn onlinemarketingworkshops.co.uk 01865 980 630 info@indiumtraining.co.uk
  • 6. Why LinkedIn?• 100m users worldwide (March 2011) – grows by 1m a week• 11m users across Europe• 5m+ UK users (Dec 2010) – grew by 2m in 2010• Over 2m companies have Linkedin Company Pages• There were nearly two billion people searches on LinkedIn in 2010 onlinemarketingworkshops.co.uk 01865 980 630 info@indiumtraining.co.uk
  • 7. Overlaps with Online PR, SEO, the Real World PR The Real World Social Media SEO onlinemarketingworkshops.co.uk 01865 980 630 info@indiumtraining.co.uk
  • 8. What is LinkedIn? Why should you be using it?• Your address book • Complement and amplify• Your professional what you’re already doing networking tool • It’s another one-to-one• Email system contact channel• Notice board • Publicise events• Support forum • Group mailings• “Free” • Enable prospects to find you • Find prospects and make contact onlinemarketingworkshops.co.uk 01865 980 630 info@indiumtraining.co.uk
  • 9. The Theory of LinkedIn 3rd Level 2nd Level & Groups 1st Level onlinemarketingworkshops.co.uk 01865 980 630 info@indiumtraining.co.uk
  • 10. LinkedIn• One Off Set Up • Profile Page • Skills • Company Page onlinemarketingworkshops.co.uk 01865 980 630 info@indiumtraining.co.uk
  • 11. onlinemarketingworkshops.co.uk 01865 980 630 info@indiumtraining.co.uk
  • 12. onlinemarketingworkshops.co.uk 01865 980 630 info@indiumtraining.co.uk
  • 13. onlinemarketingworkshops.co.uk 01865 980 630 info@indiumtraining.co.uk
  • 14. onlinemarketingworkshops.co.uk 01865 980 630 info@indiumtraining.co.uk
  • 15. One off Set Up Top Tips• Use the ‘right’ job title• Do fill in your previous employers• Write a strong description• Add Skills – lots of skills!• Take control of the Company Page onlinemarketingworkshops.co.uk 01865 980 630 info@indiumtraining.co.uk
  • 16. Harness the Power of LinkedIn• Status Updates• Connections & Recommendations• Join the conversation • Groups • Answers • Custom Search “Signal” onlinemarketingworkshops.co.uk 01865 980 630 info@indiumtraining.co.uk
  • 17. onlinemarketingworkshops.co.uk 01865 980 630 info@indiumtraining.co.uk
  • 18. onlinemarketingworkshops.co.uk 01865 980 630 info@indiumtraining.co.uk
  • 19. onlinemarketingworkshops.co.uk 01865 980 630 info@indiumtraining.co.uk
  • 20. onlinemarketingworkshops.co.uk 01865 980 630 info@indiumtraining.co.uk
  • 21. onlinemarketingworkshops.co.uk 01865 980 630 info@indiumtraining.co.uk
  • 22. onlinemarketingworkshops.co.uk 01865 980 630 info@indiumtraining.co.uk
  • 23. Daily Activities Top Tips• 1st few pages of “People you may know”• Check saved searches• Check group discussions• Check link invitations• Check inbox• Share update of what you’re working on onlinemarketingworkshops.co.uk 01865 980 630 info@indiumtraining.co.uk
  • 24. LinkedIn AdsPrecise targeting: • Geographic – country & town • Company – name or sector & size • Job Title – specific or categories • Groups members • Gender • Age onlinemarketingworkshops.co.ukAnd collect leads 01865 980 630 info@indiumtraining.co.uk
  • 25. • To get the slides emailed to you this afternoon – give me your card• Any questions: • chloe@indiumonline.co.uk • 01865 980 630 • @chloeatindiumAnd please connect on LinkedIn onlinemarketingworkshops.co.uk 01865 980 630 info@indiumtraining.co.uk