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Effective Use of LinkedIn

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CharityComms
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Chloë Thomas, indiumonline www.charitycomms.org.uk/events

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Social Media Conference 21 March 2012 #CCsocmed www.charitycomms.org.uk
Effective Use of LinkedIn Wednesday 21st March 2012
Chloё Thomas • indiumonline twitter.com/chloeatindium » Online marketing » Email twitter.com/indiumonline » PPC Indiumonline.co.uk/blog » SEO uk.linkedin.com/in/indiumchloethomas » Affiliates • Indiumtraining » Bespoke & Open Training Workshops » LinkedIn » Facebook Pages » Twitter onlinemarketingworkshops.co.uk 01865 980 630 info@indiumtraining.co.uk
Breakout Overview • How LinkedIn works o For individuals o For companies • The most important LinkedIn tools • How to optimise your LinkedIn activity to improve your results • How to use LinkedIn Ads onlinemarketingworkshops.co.uk 01865 980 630 info@indiumtraining.co.uk
LinkedIn onlinemarketingworkshops.co.uk 01865 980 630 info@indiumtraining.co.uk
Why LinkedIn? • 100m users worldwide (March 2011) – grows by 1m a week • 11m users across Europe • 5m+ UK users (Dec 2010) – grew by 2m in 2010 • Over 2m companies have Linkedin Company Pages • There were nearly two billion people searches on LinkedIn in 2010 onlinemarketingworkshops.co.uk 01865 980 630 info@indiumtraining.co.uk
Overlaps with Online PR, SEO, the Real World PR The Real World Social Media SEO onlinemarketingworkshops.co.uk 01865 980 630 info@indiumtraining.co.uk
What is LinkedIn? Why should you be using it? • Your address book • Complement and amplify • Your professional what you’re already doing networking tool • It’s another one-to-one • Email system contact channel • Notice board • Publicise events • Support forum • Group mailings • “Free” • Enable prospects to find you • Find prospects and make contact onlinemarketingworkshops.co.uk 01865 980 630 info@indiumtraining.co.uk
The Theory of LinkedIn 3rd Level 2nd Level & Groups 1st Level onlinemarketingworkshops.co.uk 01865 980 630 info@indiumtraining.co.uk
LinkedIn • One Off Set Up • Profile Page • Skills • Company Page onlinemarketingworkshops.co.uk 01865 980 630 info@indiumtraining.co.uk
onlinemarketingworkshops.co.uk 01865 980 630 info@indiumtraining.co.uk
onlinemarketingworkshops.co.uk 01865 980 630 info@indiumtraining.co.uk
onlinemarketingworkshops.co.uk 01865 980 630 info@indiumtraining.co.uk
onlinemarketingworkshops.co.uk 01865 980 630 info@indiumtraining.co.uk
One off Set Up Top Tips • Use the ‘right’ job title • Do fill in your previous employers • Write a strong description • Add Skills – lots of skills! • Take control of the Company Page onlinemarketingworkshops.co.uk 01865 980 630 info@indiumtraining.co.uk
Harness the Power of LinkedIn • Status Updates • Connections & Recommendations • Join the conversation • Groups • Answers • Custom Search “Signal” onlinemarketingworkshops.co.uk 01865 980 630 info@indiumtraining.co.uk
onlinemarketingworkshops.co.uk 01865 980 630 info@indiumtraining.co.uk
onlinemarketingworkshops.co.uk 01865 980 630 info@indiumtraining.co.uk
onlinemarketingworkshops.co.uk 01865 980 630 info@indiumtraining.co.uk
onlinemarketingworkshops.co.uk 01865 980 630 info@indiumtraining.co.uk
onlinemarketingworkshops.co.uk 01865 980 630 info@indiumtraining.co.uk
onlinemarketingworkshops.co.uk 01865 980 630 info@indiumtraining.co.uk
Daily Activities Top Tips • 1st few pages of “People you may know” • Check saved searches • Check group discussions • Check link invitations • Check inbox • Share update of what you’re working on onlinemarketingworkshops.co.uk 01865 980 630 info@indiumtraining.co.uk
LinkedIn Ads Precise targeting: • Geographic – country & town • Company – name or sector & size • Job Title – specific or categories • Groups members • Gender • Age onlinemarketingworkshops.co.uk And collect leads 01865 980 630 info@indiumtraining.co.uk
• To get the slides emailed to you this afternoon – give me your card • Any questions: • chloe@indiumonline.co.uk • 01865 980 630 • @chloeatindium And please connect on LinkedIn onlinemarketingworkshops.co.uk 01865 980 630 info@indiumtraining.co.uk

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Effective Use of LinkedIn

  • 1. Social Media Conference 21 March 2012 #CCsocmed www.charitycomms.org.uk
  • 2. Effective Use of LinkedIn Wednesday 21st March 2012
  • 3. Chloё Thomas • indiumonline twitter.com/chloeatindium » Online marketing » Email twitter.com/indiumonline » PPC Indiumonline.co.uk/blog » SEO uk.linkedin.com/in/indiumchloethomas » Affiliates • Indiumtraining » Bespoke & Open Training Workshops » LinkedIn » Facebook Pages » Twitter onlinemarketingworkshops.co.uk 01865 980 630 info@indiumtraining.co.uk
  • 4. Breakout Overview • How LinkedIn works o For individuals o For companies • The most important LinkedIn tools • How to optimise your LinkedIn activity to improve your results • How to use LinkedIn Ads onlinemarketingworkshops.co.uk 01865 980 630 info@indiumtraining.co.uk
  • 5. LinkedIn onlinemarketingworkshops.co.uk 01865 980 630 info@indiumtraining.co.uk
  • 6. Why LinkedIn? • 100m users worldwide (March 2011) – grows by 1m a week • 11m users across Europe • 5m+ UK users (Dec 2010) – grew by 2m in 2010 • Over 2m companies have Linkedin Company Pages • There were nearly two billion people searches on LinkedIn in 2010 onlinemarketingworkshops.co.uk 01865 980 630 info@indiumtraining.co.uk
  • 7. Overlaps with Online PR, SEO, the Real World PR The Real World Social Media SEO onlinemarketingworkshops.co.uk 01865 980 630 info@indiumtraining.co.uk
  • 8. What is LinkedIn? Why should you be using it? • Your address book • Complement and amplify • Your professional what you’re already doing networking tool • It’s another one-to-one • Email system contact channel • Notice board • Publicise events • Support forum • Group mailings • “Free” • Enable prospects to find you • Find prospects and make contact onlinemarketingworkshops.co.uk 01865 980 630 info@indiumtraining.co.uk
  • 9. The Theory of LinkedIn 3rd Level 2nd Level & Groups 1st Level onlinemarketingworkshops.co.uk 01865 980 630 info@indiumtraining.co.uk
  • 10. LinkedIn • One Off Set Up • Profile Page • Skills • Company Page onlinemarketingworkshops.co.uk 01865 980 630 info@indiumtraining.co.uk
  • 11. onlinemarketingworkshops.co.uk 01865 980 630 info@indiumtraining.co.uk
  • 12. onlinemarketingworkshops.co.uk 01865 980 630 info@indiumtraining.co.uk
  • 13. onlinemarketingworkshops.co.uk 01865 980 630 info@indiumtraining.co.uk
  • 14. onlinemarketingworkshops.co.uk 01865 980 630 info@indiumtraining.co.uk
  • 15. One off Set Up Top Tips • Use the ‘right’ job title • Do fill in your previous employers • Write a strong description • Add Skills – lots of skills! • Take control of the Company Page onlinemarketingworkshops.co.uk 01865 980 630 info@indiumtraining.co.uk
  • 16. Harness the Power of LinkedIn • Status Updates • Connections & Recommendations • Join the conversation • Groups • Answers • Custom Search “Signal” onlinemarketingworkshops.co.uk 01865 980 630 info@indiumtraining.co.uk
  • 17. onlinemarketingworkshops.co.uk 01865 980 630 info@indiumtraining.co.uk
  • 18. onlinemarketingworkshops.co.uk 01865 980 630 info@indiumtraining.co.uk
  • 19. onlinemarketingworkshops.co.uk 01865 980 630 info@indiumtraining.co.uk
  • 20. onlinemarketingworkshops.co.uk 01865 980 630 info@indiumtraining.co.uk
  • 21. onlinemarketingworkshops.co.uk 01865 980 630 info@indiumtraining.co.uk
  • 22. onlinemarketingworkshops.co.uk 01865 980 630 info@indiumtraining.co.uk
  • 23. Daily Activities Top Tips • 1st few pages of “People you may know” • Check saved searches • Check group discussions • Check link invitations • Check inbox • Share update of what you’re working on onlinemarketingworkshops.co.uk 01865 980 630 info@indiumtraining.co.uk
  • 24. LinkedIn Ads Precise targeting: • Geographic – country & town • Company – name or sector & size • Job Title – specific or categories • Groups members • Gender • Age onlinemarketingworkshops.co.uk And collect leads 01865 980 630 info@indiumtraining.co.uk
  • 25. • To get the slides emailed to you this afternoon – give me your card • Any questions: • chloe@indiumonline.co.uk • 01865 980 630 • @chloeatindium And please connect on LinkedIn onlinemarketingworkshops.co.uk 01865 980 630 info@indiumtraining.co.uk