איך כתיבת בלוג יכולה לחבר אתכם לאנשים הכי חזקים בעולם (אפילו למעגל נשיא ארה״ב), איך פעילות אקטיבית תכניס אתכם למעגלים הכי סגורים, ואיך שיח מקצועי שאתם מובילים יכול ליצור אימפקט אמיתי (אפילו ברמה דיפלומטית-גלובאלית) ולהפוך את החיים שלכם להרבה יותר מעניינים. הרצאה שלי בכנס Employer Brand Leadership 2019

1. The Why and How Behind Building your Professional
Brand and Creating Real Impact
Morad Stern

3. “Personal branding is the practice of
marketing people and their careers as
brands.
It is an ongoing process of developing
and maintaining a reputation and
impression of an individual, group, or
organization. (Wikipedia)
@Morad

4. Main points:
• Ongoing
• Time consuming
• External
• Specific audience
• It’s about you
• Big rewards (and fun!)
@Morad

5. “It’s Not What You
Know, It’s Who You
Know That Matters
Most.”
“It's Not About Who
You Know, It's About
Who Knows What You
Know.” @Morad

6. My personal experience with
personal branding
- And lessons you can use for yourself -
• Blogging
• Global Tech Forum
@Morad

7. My very first online community
@Morad

8. What is “Blogging”?
Well, the obvious answer is… But let’s look behind the obvious:
• An ongoing process of sharing professional knowledge
• An ongoing process of marketing
• An ongoing process of learning
• An ongoing process of BI
@Morad

9. What Blogging taught and gave me back
• How to create content and leveraging my communication skills
• Be your own “editor”
• Thought leadership (Ynet, Globes, TheMarker)
• Real impact (leading to an urgent governmental discussion)
• Google search
• Got me my first “real” job
@Morad

10. How to leverage your blogging efforts?
• Reach out to industry thought leaders for interview
• Mention thought leaders in your articles
• Think green, use your content again
• Give your unique perspective (Fight “I got nothing new to share”!)
• Reach out to news sites, as they always on the lookout for good content
• X-link your different online assets, and treat them as assets
@Morad

11. @Morad

13. “Tech & Innovation Forum” with The Ministry
of Foreign Affairs
• Why I launched it?
• What is it all about?
• 1,550 Telegram subscribers
• 1,300 e-mail subscribers
@Morad

14. @Morad
[Click to play]

15. @Morad
Combine
writing skills
with new
knowledge:

16. Adding new skill – video editing
https://youtu.be/p6OSzTA0Piw

17. Israel
Sweden

18. Summary
@Morad

19. Summary 1: How those experiences help
me with my daily work?
• Working with branding is always about
content and our story
• Networking and partnerships
• Deep understanding of social networks
• I made my own branding mistakes along
the way and learned from them
@Morad

20. Summary 2: How to start?
• Want it. Understand the effort, cost and reward
• Think of you as a brand
• Define your audience
• Choose 2 main platforms (later on add more)
• Really know your stuff
@Morad

21. Summary 2: How to start?
• Schedule time for it
• Read more professional content (English
preferred) and engage with it: Review, share,
comment
• Combine your online activities with the offline
• Be part of a relevant community, or start one
@Morad

22. Q&A
morads@wix.com |
@morad

23. Thank You
morads@wix.com |
@morad