BNI presentation

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A brief introduction to the main social media channels

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  • Ok, on to Linked in Has anyone used Linked In at all before? Explain that Linked In is a personal professional Social networking website, and that the information here is yours but it is still representative of your company whilst you work for them. Linked In has more than 40 million registered users, spanning across 170 industries. All the Fortune 500 Companies are on Linked In. So, you should be too. Try doing a general keyword search for groups related to your company’s core product or service offering and also for industries that relate to your company.
  • Twitter is an online portal based on continual updates of your personal or business activity. Its primary service is for friends, family, and co-workers to communicate and stay connected through the exchange of quick, frequent answers to one simple question: What are you doing?Over the last year, Twitter has become a popular avenue for businesses to communicate with the audiences that matter most to them (ie: customer base). Its inherent nature as a real-time news feed, its every growing population (8 million plus users in March 2009) and its low cost of use (it’s free - only cost is resources) makes it an ideal business tool. What Do Companies Use Twitter For? Customer service – Ford Motor Story Public relations and news Advertising of new products Thought leadership and knowledge sharing Research and development8 Main Ways Businesses Use Twitter:To expand their customer database by locating individuals with the same interest and need your company addresseshttp://tweetsourcer.comTo increase their brand recognition amongst their followershttp://mashable.com/2009/05/20/twitter-personal-brandTo demonstrate their expertise and have followers look to them as a source of information and subject authorityhttp://mashable.com/2008/12/19/how-to-win-twitter-friends/To ask questions to a community and get answers http://mashable.com/2009/04/21/twitter-questions-answersTo build trust and a loyal community amongst their followers http://mashable.com/2008/11/17/twitter-community-dontsTo gain another avenue for permission based marketing To use as a customer service tool http://mashable.com/2009/05/09/twitter-customer-serviceTo use as a research tool http://mashable.com/2009/05/03/twitter-research-tools/ 
  • Branding - Facebook can be a great resource for generating brand awareness, as it has become popular amongst various age demographics and can be a great interception point for building your relationship with you consumers and prospects.Customer Engagement - Using Facebook applications can be a great way for communicating promotions, contest and events. Again it is another interception point that can be leveraged to entice consumer engagement with your brand, your products or your service.Drive Web Traffic - Facebook can act as a portal point for driving traffic to your company website and other online properties.Reputation Management - Facebook can be a useful tool for seeing what users are saying about your company and brand. In addition your Facebook profile can now be indexed in the search results and as a result can provide another favorable listing in the organic search results of the engines.New Customer Acquisition - Facebook provides an opportunity to find consumers you may have not otherwise discovered.Lead Generation - Similar to the previous point is that Facebook can act as another potential lead generation tool that can be used to qualify leads. Reviewing potential prospects' profiles may help you build a relationship with your prospects and aid in the lead generation qualifying process.Client Retention - Provides another potential interception point to build a relationship with your customers.Access to the Social World and its Inherent Value - aka the Cool Factor - You never know who is using Facebook. Consider the following scenario: a potential prospect could be doing research on your company or brand and may use Facebook to see if you have a presence there. Then they see that you have a Facebook profile and see a number of positive posts about your brand. This in turn can shape their sphere of influence and could end up being one of many deciding factors as to why the prospect selects your company over your competition. The perception that Facebook is "IN" and the fact that your company is using Facebook could help influence their perception of your brand. Having said that, there are still many who are anti-Facebook, so it could also affect the perception about your brand. The fact remains is that Facebook continues to gain popularity and it is not going away anytime soon.Feedback Mechanism - Using Facebook and the various applications available can help you understand consumer behavior based on the sharing of content and commentary on the social networking site.
  • This is upsell number 2…Point out that you are conscious of time, but YouTube has so many SEO benefits, perhaps they can talk to you after about your YouTube course. To create and add video in todays session is simply not viable, time wise. If however, you have charged them for two days, then day 2 is exactly this, Youtube dedicated. YouTube is the leader in online video, and the premier destination to watch and share original videos worldwide through a Web experience. YouTube allows people to easily upload and share video clips on www.YouTube.com and across the Internet through websites, mobile devices, blogs, and email. Everyone can watch videos on YouTube. People can see first-hand accounts of current events, find videos about their hobbies and interests, and discover the quirky and unusual. As more people capture special moments on video, YouTube is empowering them to become the broadcasters of tomorrow. 
  • Though it’s evident that social media offers a wide range of benefits for companies of all sizes and industries, not all companies have the time, resources or know-how to successfully implement a social media strategy. If your company is one of them, then it is recommended you put your social media strategy in the hands of a certified professional.WSI Internet Marketing Consultants are trained and certified by industry leaders, such as Google, to plan, strategise and implement proven Internet marketing solutions. Our solutions include a wide range of services from traditional Internet marketing (such as paid search advertising and search engine optimisation) to landing page design to social media marketing. All Internet marketing solutions are custom-tailored to suit the needs and goals of each individual business.Contact your WSI Internet Marketing Consultant today to discuss how your company can benefit from a proven digital marketing solution.
  • WSI leads the global Internet industry offering best of breed digital marketing solutions to suit the needs of multiple industries. The company has the world’s largest Internet Consultants’ network and a 150-person strong head office in Toronto, Canada. WSI Internet Marketing Consultants have helped thousands of small and medium-sized businesses realise their online marketing potential. By using innovative Internet technologies and advanced digital marketing strategies, businesses can have a WSI Internet Marketing System tailored to their individual needs to elevate their Internet presence and profitability to new levels. The company has held the Number 1 spot in Entrepreneur Magazine’s Franchise 500 listing under the Technology category for 10 years in a row under the technology category. With the support and cooperation of its customers, franchise network, employees, suppliers and charitable organisations, WSI aims to help make child poverty history through its global outreach program (www.makechildpovertyhistory.org). For more information about WSI’s offerings and business opportunities, please visit our website at www.wsicorporate.com.The information herein is the property of Research and Management Corporate (RAM).
  • BNI presentation

    1. 1. Linked InLinkedIn: Brief Overview What is LinkedIn? LinkedIn is a business-oriented social networking site mainly used for professional networking. You use Linked In to maintain a list of contact details of business people you know & trust. This list of connections can then be used in a number of ways: • To gain an introduction to someone you wish to know through a mutual, trusted contact. • To find jobs, people and business opportunities recommended by someone in ones contact network. • To list jobs & search for potential candidates. • To review a persons profile before entering into a business relationship with them.
    2. 2. TwitterTwitter: Brief OverviewWhat is Twitter?Online portal based on continual updates of your personal or business activity.“What are you doing?”What Do Companies Use Twitter For? • Customer service • Public relations and news • “Advertising” of new products • Thought leadership and knowledge sharing • Research and development (e.g. Ford Motor Car)Twitter is the most talked about social portal at the moment and many companies havejumped on the bandwagon and are using Twitter in their business.
    3. 3. FacebookOrganisations are Leveraging Facebook for: Branding Customer Engagement Drive Web Traffic Reputation Management New Customer Acquisition Lead Generation Client Retention Access to the Social World and its Inherent Value - aka the Cool Factor Feedback Mechanism
    4. 4. YouTubeYouTube: Brief OverviewWhat is YouTube?•leader in online video•watch and share original videos•easily upload•share video clips on www.YouTube.com and across the Internet throughwebsites, mobile devices, blogs, and email
    5. 5. CONCLUSION Your Internet Marketing Consultant Andrew Thompson 0844 571 7317 a.thompson@wsiemarketingpro.co.uk www.wsiemarketingpro.co.uk CASE STUDIES SHOWCASETo view WSI’s portfolio of outstanding Internet marketing and social media case studies, please visit: www.WSIWisdomBook.com
    6. 6. ABOUT WSIWSI leads the global Internet industry offering best of breed digital marketing solutions to suit the needs of multipleindustries. The company has the world’s largest Internet Consultants’ network and a 150-person strong head office inToronto, Canada. WSI Internet Marketing Consultants have helped thousands of small and medium-sized businessesrealize their online marketing potential. By using innovative Internet technologies and advanced digital marketingstrategies, businesses can have a WSI Internet Marketing System tailored to their individual needs to elevate theirInternet presence and profitability to new levels. The company has held the Number 1 spot in Entrepreneur Magazine’sFranchise 500 listing under the Technology category for 10 years in a row under the technology category. With thesupport and cooperation of its customers, franchise network, employees, suppliers and charitable organizations, WSIaims to help make child poverty history through its global outreach program (www.makechildpovertyhistory.org). Formore information about WSI’s offerings and business opportunities, please visit our website at www.wsicorporate.com. ©2009 RAM. All rights reserved. Andrew Thompson Telephone: 0844 571 7317 www.wsiemarketingpro.co.uk
    7. 7. The Value of NetworkingMaintaining RelationshipsMeeting New ProspectsBeing Referred to New Prequalified ProspectsLEAD GENERATION STRATEGIES

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