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Website Best Practice in 2013
Running Order• 9:45 – 10:15 Intros & Overview• 10:15 – 11:15 SEO• 11:15 – 11:45 Break• 11:45 – 1:15 Social Media• 1:15 – 2...
What are we going to cover?• Quick thoughts on design• Staff profiles• Up-to-date content• Online video• Online document a...
Do NOT reply
Mobile optimised websites• 4-5% of all page viewsnow from mobile devices• Why do people usewebsites on theirsmartphone?• C...
Responsive Design
Staff Profiles
EU Cookie Directive• Doing nothing is not an option• You cannot rely on browser settings (says theICO)• You must get “info...
Detailed visitor tracking
Up to Date Content• Current news• Blogging• Google likes to see big sites get bigger slowly• Must be relevant to your inte...
Podcasting & Online Video
AnimotoJust $250/year plus the time to make it
DirectLaw
SecureForms• Enhanced customer service• Allow clients to “self service”
What is email marketing?• Regular communication to your clients• To stay in contact and reactive lapsed clients• To drive ...
Newsletter Design
Tracking ClicksPrivacy Protection
Social Media• It’s all about raising your profile• It takes time and commitment• £40,000. Client won £100,000 of work!• Li...
Actions - Order of Priority• Website – modern design,topical/valuable content• Staff profiles• Email newsletters – email a...
http://www.conscious.co.uk/presentations
Conscious - Website Best Practice Overview
Conscious - Website Best Practice Overview
Conscious - Website Best Practice Overview
Conscious - Website Best Practice Overview
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Conscious - Website Best Practice Overview

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Conscious - Website Best Practice Overview

  1. 1. Website Best Practice in 2013
  2. 2. Running Order• 9:45 – 10:15 Intros & Overview• 10:15 – 11:15 SEO• 11:15 – 11:45 Break• 11:45 – 1:15 Social Media• 1:15 – 2:15 Lunch• 2:15 – 3:00 Email Marketing• 3:00 – 3:30 Break• 3:30 – 4:30 Visitor Analytics• 4:30 – 5:00 Final Q&A
  3. 3. What are we going to cover?• Quick thoughts on design• Staff profiles• Up-to-date content• Online video• Online document assembly• Content management systems• SEO, PPC and email marketing• Website statistics• Social media (LinkedIn, Twitter etc)
  4. 4. Do NOT reply
  5. 5. Mobile optimised websites• 4-5% of all page viewsnow from mobile devices• Why do people usewebsites on theirsmartphone?• Contact, location, people• buckles-law.mobi• Cut down version usuallywith “lighter” content• How to not have toduplicate all your staffpages?
  6. 6. Responsive Design
  7. 7. Staff Profiles
  8. 8. EU Cookie Directive• Doing nothing is not an option• You cannot rely on browser settings (says theICO)• You must get “informed consent”
  9. 9. Detailed visitor tracking
  10. 10. Up to Date Content• Current news• Blogging• Google likes to see big sites get bigger slowly• Must be relevant to your intended audience
  11. 11. Podcasting & Online Video
  12. 12. AnimotoJust $250/year plus the time to make it
  13. 13. DirectLaw
  14. 14. SecureForms• Enhanced customer service• Allow clients to “self service”
  15. 15. What is email marketing?• Regular communication to your clients• To stay in contact and reactive lapsed clients• To drive a specific “call to action”• Event invitations, event follow ups• Very cost effective in tough market conditionslike we have at the moment• What audiences– Customers– Prospects– Partners
  16. 16. Newsletter Design
  17. 17. Tracking ClicksPrivacy Protection
  18. 18. Social Media• It’s all about raising your profile• It takes time and commitment• £40,000. Client won £100,000 of work!• LinkedIn & Facebook advertising?
  19. 19. Actions - Order of Priority• Website – modern design,topical/valuable content• Staff profiles• Email newsletters – email addresses• Social Networking – who do you know?Who knows you?• Search Engine Optimisation – beingNo.1 in Google• Pay Per Click – buying the No.1 spot
  20. 20. http://www.conscious.co.uk/presentations

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