Getting Heard in an Ever Louder World

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Charlotte Beckett, The Good Agency
www.charitycomms.org.uk/events

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Getting Heard in an Ever Louder World

  1. 1. Social Media Conference 21 March 2012 #CCsocmed www.charitycomms.org.uk
  2. 2. Getting heard in an ever louder world.CharityComms Social Media Conference21st March 2012
  3. 3. HelloCharlotte Beckett, Head of Digital, The Good AgencyCharlotte.beckett@thegoodagency.co.uk@londoncharlotte@thegoodagency#goodsocial
  4. 4. Just how noisy is it out there?
  5. 5. The noisiest of them all
  6. 6. As with all good conversations …
  7. 7. Who are we listening to?What do we trust?• Trust in traditional media is up 10%• In online sources (all channels) is up 18%• In social media is up 75%Who do we trust?• An academic or expert - 68% (down 2%)• A person like ourselves - 65% (up 12% from last year)• A regular employee - 50% (up 16%)• An NGO representative - 50% (up 3%)• A government official - 29% (down 14%)
  8. 8. Collaborating
  9. 9. Be a chorus
  10. 10. 2,205 comments - what did VW say?
  11. 11. And keep talking
  12. 12. Tell stories by all means
  13. 13. But it doesn’t stop there …
  14. 14. Making an event of it
  15. 15. • Red carpet interviewers sourced questions over Twitter• Exclusive backstage filmed content• Two live bloggers at the event• Livestreaming on oscar.com• Real time mobile updates• 3.8 million social interactions during the live show• Up 300% from 2011
  16. 16. Adapt & learn
  17. 17. Your audience may not be who you think
  18. 18. Not just doing social, being social
  19. 19. Being heard is about …• listening• putting people before platforms• matching stories to mediums• being simple & clear• being yourself• speaking as a chorus• targeting the right people• integration• making an event of it• making, measuring, learning
  20. 20. It’s about turning supporters into team mates
  21. 21. It’s all in the mix
  22. 22. Let’s get social• Over to you …

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