Social Networking for Meeting Professionals

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Social Networking for Meeting Professionals

  1. 1. Social Networking for Meeting Professionals MPI UK & Ireland, March 11th 2010 QEII Conference Centre, London
  2. 2. Social Networking for Meeting Professionals • Social Networking is a subset of Social Media o Social Media = YouTube, Skype, Second Life, Flickr, Facebook, MySpace etc.. o Social Networks = Facebook, MySpace, Linkedin, Twitter o Email is not Social Networking
  3. 3. Social Networking for Meeting Professionals Social and professional Find friends, share pictures, links etc... Groups / Conversations Gen Y and Gen X Professional only Recruitment (respected tool) Groups / Conversations Gen X and Baby Boomers Social and professional “Micro blog”, shout to the world Simple but powerful Mobile at core
  4. 4. Social Networking for Meeting Professionals • Up to date statistics: = 400,000,000 active users (0.5M new/day) (Barak Obama = 7,820,020 fans) = 80,000,000 active users (Ashton Kutcher = 4,600,000 followers) = 60,000,000 active users (Ron Bates = 4,000 connections)
  5. 5. Social Networking for Meeting Professionals Social Networking works • Shoreditch Fire today (twitter ahead of the news) • Ford Fiesta Movement (SM only marketing) • Use of #hashtags at conferences (#md10) • MPI Groups around live conferences (Photos, Discussions, Comments)
  6. 6. Social Networking for Meeting Professionals • What defines a good in person networker?
  7. 7. Social Networking for Meeting Professionals • What defines a good in person networker? • Engages with others • Informs • Shares knowledge • Connects • Listens • Offers good advice • Makes suggestions • Generates business referrals • Passes on information • Learns from others
  8. 8. Social Networking for Meeting Professionals • A good online social networker…. • Engages with others • Informs • Shares knowledge • Connects • Listens • Offers good advice • Makes suggestions • Generates business referrals • Passes on information • Learns from others
  9. 9. Social Networking for Meeting Professionals Social Networking has rules • Social networking, NOT social spamming (Gen. Y have automatic SPAM filters) • More hits/friends/followers should not be the goal • Give credit to content creators • News travels fast…so be 1st
  10. 10. Social Networking for Meeting Professionals Social Networking is not free! + X Social Networking Cost = (People + Technology) x Time
  11. 11. Social Networking for Meeting Professionals 5 Points to take away • Social Networking is BIG…and growing • Social Networking works • Social Networking is about real connections • Social Networking has rules • Social Networking is not free

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