Libraries, Librarian, and Social Media (updated)

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Presented at the On the Front Lines conference, August, 2013

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Libraries, Librarian, and Social Media (updated)

  1. 1. Libraries, Librarians, and Social Media Balancing the personal and professional in social networking
  2. 2. Me Leah L. White Reader Services Librarian Northbrook Public Library Twitter: @leahlibrarian Tumblr: yolaleah.tumblr.com FB: facebook.com/yolaleah Site: leahlwhite.com
  3. 3. Why am I here? http://www.slideshare.net/btench/becoming-an-agent-of-change-in-your-organization
  4. 4. The Plan • Why be social? • Who runs the accounts? • What to join? • Tips and advice • Specific sites and examples to steal from
  5. 5. Why be social? • Personal • Keep in touch • Fun! • Crowd-source ideas and collaborate • Good for your career
  6. 6. Why be social? • Institutional • Varies • Create meaningful relationships with your patrons • Remind people about services • Increase use of services
  7. 7. What to join? OMG SO MANY! http://www.buzzfeed.com/chrismenning/the-x-all-the-y-meme
  8. 8. There are networks for everything. But not for everyone.
  9. 9. What is your goal? Articulate it. Practice it.
  10. 10. Northbrook Public Library Goals • Increase awareness of library services • Promote and encourage an ongoing dialog with our community • Reach out to the members of our community who are not physically in the building • Interact with our patrons in a fun and positive way
  11. 11. My favorites for libraries and librarians
  12. 12. Time Management
  13. 13. Time management • Trust your social media committee • This is why you have multiple people in charge! Also why selection is important • Use social media tools • Hootsuite - schedule posts on multiple accounts • SocialBro - real-time analytical for your Twitter account • Tweetdeck - Chrome extension for Twitter use, schedule tweets, and nice functionality over the web version
  14. 14. Tips and Advice
  15. 15. The Golden Rule Harsh but true.
  16. 16. Listen to Spiderman. Ask yourself, “Could this posting get me fired?” If the answer is yes, then don’t post it. http://d37nnnqwv9amwr.cloudfront.net/photos/images/original/000/206/250/think%20before%20you%20post.png
  17. 17. Dealing with Inappropriate Content • Personal • Check in with your account • Delete the comment • Send a message • Institutional • Have a policy • Enforce and follow it
  18. 18. • Create two policies • One for patrons • Posting guidelines and rules for commenting • One for staff • Some people don't know Leah's Golden Rule of the Internet On policies
  19. 19. Different sites have different cultures. Be a lurker. Learn about the site before you jump in.
  20. 20. When in doubt, use pictures
  21. 21. Don't be afraid of memes People love them.
  22. 22. • Don’t be an idiot. • Articulate your social networking goals. • Join the networks that help you achieve your goals. • Have fun! All things considered
  23. 23. Thank you! psst follow me! @leahlibrarian http://www.flickr.com/photos/theilluminated/5386099858/

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