2. Magazine – Merlito K-Pop
Music genre – K-pop
Audience – 16-25 because it
doesn’t look like a younger
audience would read this – it’s
well organised. K-pop originated
in the early 1990’s so people over
25 might not have heard of it. It
would probably be bought by
people who have heard of or
enjoy K-pop music.
3. Layout – It’s well organised, the
cover articles don’t interfere with
the central image - making the
central image stand out more –
giving us the impression that he is
the main feature of this magazine.
The cover lines draw the attention
of the readers by using two
contrasting fonts.
Central image – A mid-shot of the
featured artist ‘G-Dragon’ who is
also looking directly at the
audience – showing the reader that
we have his attention. It could be
said that he looks ‘mysterious’
and/or ‘dangerous’ as he’s injecting
something into the apple he’s
holding.
Colour Scheme – Is simple, using
the colours red, black and white
contrasting with the artist and
what he is wearing making him
stand out because he’s wearing
black on a white background – two
very contrasting colours.
4. Fonts – This magazine tends to
use the same font for
emphasising certain artists or
titles.
e.g.
Readers could easily identify
the magazine by it’s font as it
is part of the brand’s identity –
the Masthead is also in the
same font.
5. Masthead – it also uses the same
font as some of the sub-
headings and specific parts of
the cover articles. This could be
the signature font which gives
readers the idea that whatever’s
in that font must be important.
It is also partially hidden behind
the central image which could
connote that he is the main
focus of attention for the
reader. It could also imply that
you can only discover what the
masthead looks like inside.
House Style – it has all cover
articles off to the side, not
obstructing the central image –
It also has a specific font for
the masthead and sub-headings
both of these are continuously
used throughout Merlito K-pop
magazines.
