The document is a presentation on utilizing LinkedIn and SlideShare for public health communication and marketing, exploring features, challenges, and opportunities. It highlights how public health professionals can engage, recruit, and share content effectively through these platforms, while also providing success stories and examples. Additionally, it discusses tools and strategies to enhance outreach and collaboration in the public health sector.

1. #SM4PH
LinkedIn and SlideShare Katy Capers & Tracye Poole
Digital Marketing and Health Communication Specialists - Danya International, Inc.
1

2. Webcast Objectives
• Overview of LinkedIn and Slideshare
• Analyze the opportunities and challenges
• Identify features and functions
• Share public health examples
#SM4PH 2

3. LinkedIn Overview
• World’s largest professional network
• Available in 19 languages
• Counts executives from all Fortune 500
companies as members
• More than 75,000 developers using APIs
#SM4PH 3

4. Why Use LinkedIn?
Public Health Public Health
Professionals Can… Organizations Can…
• Create personal profiles • Create company pages
• Formulate peer-to-peer • Connect with similar
networks professionals & organizations
• Job search • Job recruit
• Research industry topics • Research industry trends
• Join business interest • Create business interest
groups groups
#SM4PH 4

5. Personal Profiles
Create a Profile
• Summary
• Experience
• Skills
• Organizations
• Projects
#SM4PH 5

6. Is LinkedIn the Right Tool?
Benefits for your Organization
• Ideal for connecting and engaging
• Excellent forum to gather information and
receive feedback
• Segment communications for various
stakeholders
• Find job candidates both domestically and
internationally
#SM4PH 6

7. Is LinkedIn the right tool?
Challenges for your Organization
• May miss some audiences
• Clearance and leadership buy-in
• Consistently changing functionality
#SM4PH 7

8. Company Pages
Tell Your Story
#SM4PH 8

9. Company Pages
Promote Products & Services
#SM4PH 9

10. Company Pages
Track Employee Updates
#SM4PH 10

11. Company Pages
Evaluate Your Company Page
#SM4PH 11

12. Tips for Company Pages
5
3
1
4
2
#SM4PH 12

13. Recruiting
Employer
• Post jobs
• Do advanced searches for candidates
– Keywords, region, experience, language
• Get introduced or send an InMail
• Utilize LinkedIn Talent Solutions
• Advertise positions
#SM4PH 13

14. Groups
• Create groups
• Establish an open or member only group
• Send announcements (once a week)
• Track top influencers
#SM4PH 14

15. Success Story
American Public Health Association (APHA)
• Member-Driven Content
– Requests for more content generated by APHA
– Share interesting and work-relevant content
– Controversial or current event issues garner most attention
• LinkedIn Perks
– Profile-career link keeps discussions professional and free of
personal attacks
– AHPA monitors posts to ensure little self-promotion and spam
• Results
– Learned more about what works and doesn’t works in the
LinkedIn platform
#SM4PH 15

16. Success Story
Phillips
• Goals
– To increase brand awareness for their groups
– Develop strong community membership for a network of
professional industry discussions
• Activities
– Promotional displays
– LinkedIn messaging (InMail)
– Viral activity
• Results
– Membership: 121 countries, range of specialists
– 4,400 discussions, largest group dedicated to healthcare
innovation
#SM4PH 16

17. LinkedIn Cool Tools
• Polls
• Follow
• Outlook sync
• ProInsights
• InChat
• CardMunch
#SM4PH 17

18. Polls
• Post
• Answer
• Follow
• Share
#SM4PH 18

19. Follow
19

20. Sync with Outlook
#SM4PH 20

21. More
Cool Tools
CardMunch ProInsights
In Chat
#SM4PH 21

22. #SM4PH
Slideshare
22

23. Slideshare Overview
• Established Oct. 2006
• World's largest
community for sharing
presentations
• 52 million monthly
visitors and 129 million
page views
• A World's Top 10 tool for
education and e-learning
#SM4PH 23

24. Big Players on SlideShare
Share content with and grab information from...
• The White House
• Pew Internet
• UNICEF
• Gartner Research
• Pfizer
…and more!
#SM4PH 24

25. Is SlideShare the Right Tool?
• Ideal for sharing open files
• Great forum for collecting ideas and
connecting with new partners
• Variety of users
– Even split between male and female
– Mostly young adults
– Largely graduate and post-graduate education
– Concentrated Hispanic and Asian user base
#SM4PH 25

26. Why SlideShare?
Variety Sharing Options Resources
Supports… Publish content… Downloadable…
• Presentations • Publicly • Recycling
• Brainstorming
• Documents • Only to your
• Sources
• PDFs personal • Feedback
• Videos network • Collaboration
• Webinars • Via social media
#SM4PH 26

27. Why SlideShare?
Networking Integrated Searchable
Connect with… Widgets for… Within…
• Other PH • Blogs • Search
professionals engines
• Wikis
• Inside the
• Target • Websites platform
audiences • Across devices …with strong titles,
• Potential (no Flash!) tags, and
partners descriptions
• Relevant
content
#SM4PH 27

28. SlideShare Cool Tools
• SlideCast
• ZipCast
• Analytics
• Archive
• Social sync
#SM4PH 28

29. SlideCast
• Integrates audio for webinars and lectures
– Automatically creates a transcript
– Sync and time audio with slides
#SM4PH 29

30. ZipCast
• Browser-based social conferencing system
– Conduct public or private meetings
– Live slides, audio, video, and chat functions
#SM4PH 30

31. Analytics
• Paid tracking and monitoring
– Views
– Downloads
– Tweets
– Favorites
– Facebook
Likes
#SM4PH 31

32. Other Cool Tools
Archive
• Curate presentations
and files
Social Syncing
• Push content to
Slideshare, Facebook,
and LinkedIn
simultaneously
#SM4PH 32

33. Success Story
Office of HIV Planning for Philadelphia
• Content
– Generated by both staff and guest presenters
– Topics include policy updates, planning meetings, social
determinants, HIV prevention, allocation processes, and
more!
• Integrated
– Posts links to slides on website, Twitter, and Facebook
• Results
– 150-175 views per week (compared to 100 weekly
website hits)
#SM4PH 33

34. Opportunities in Public Health
• Policy updates • Health topic news
• Strategic planning • Research reports
• Success stories • Introduce new initiatives
• How-to guides • Local resources and
• New posters, tools
infographics, photos • Organization overview
• Post-event recaps
#SM4PH 34

35. Want More In the Know?
Join us from 2-3 p.m. ET for…
• Gaming & Mobile – April 2
• Facebook & Image-Sharing – April 23
• Google+ & YouTube – May 14
• Measurement & Evaluation – June 4
Tweet “I’m in the know” with your
tips and success stories @CDCNPIN
and be featured in our next
#SM4PH webcast!
#SM4PH 35

36. Thank You!
www.cdcnpin.org
@CDCNPIN