The document discusses the growth and importance of social media. It notes that 77% of the fastest growing companies now use social media and over 200 million blogs exist. It recommends having a plan for social media that determines objectives, identifies the audience, selects the right platform, and measures results. It provides details on key social media tools like Twitter, YouTube, SlideShare, Facebook, LinkedIn, corporate blogs, and Waggle. It stresses the importance of monitoring competitors and measuring social media efforts.

1. Social Media
Why bother?

2. social media movement
77% of the nation’s fastest growing companies
are now incorporating social media
50% of investors with $1M+ in
assets are on social media
Facebook added 200M
users in less than a year
3.5 million tweets will be sent across Twitter in the next hour
8 out of 10 companies are talked about on Twitter
40m tweets on average per day
80% of companies use social
there are over 200,000,000 blogs
media for recruitment

3. 85%
of financial services
your audience
professionals under
50 are using social
is online
media

4. Have a plan
Determine your objectives
Identify your audience
Select the right platform
Measure/Evaluate

5. Key tools and networks
social networks vs. social media

6. Twitter
1382% growth rate
to interact with stakeholders
in real time
Bit.ly to measure
#Hashtags to organize
Push content and follow

7. YouTube
680,750 = average views per
corporate video
to facilitate imbedding and
sharing of content
Easily embed on blogs, wikis
and websites
Amplification effect

8. Slideshare
90 million page views per
month
to facilitate imbedding and
sharing of content
Tag presentations to show
up in search results
Create slidecasts

9. Facebook
403 million users worldwide
To bring together
stakeholder groups
Highlight community
involvement
Create discussion threads to
answer FAQs

10. LinkedIn
Google search results
connect and share info
Build profile of talent
Join industry groups
Include twitter, stock ticker
and blog + news feeds

11. Corporate Blog
to develop a more personal
voice for the company or a
particular executive
provide additional colour
Multimedia capabilities
SEO and keyword integration
RSS feed

12. Waggle
TSX backed online
community
Directly connect with retail
investors
FREE to use
Links to TMXmoney

13. Monitor and Measure
• Subscribe to industry groups
• Monitor what your competitors are doing
• Sign up for daily keyword searches – Social
Mention, Nutshell Daily, Google alerts
• Google Analytics to monitor increases in traffic

14. Thank you.
Sarah Zupnik
Business Development + Marketing
TMX Equicom
szupnik@equicomgroup.com
416-815-0700 ext. 263