Presentation given to the Values-Based Business Network on Sept 16th

2. Credentials
 Online marketing since 1994
 Fortune 1000 brands: Nestle, HP, Coca-Cola
 McCann Erikson, Publicis, Cove-Ito (Japan)
 Founded bWEST – July 2009
 Co-founder: Social Media Camp

7. What is a foursquare check-in?
When you tell foursquare where you are,
that's a "check-in".
You can check in from parks, bars,
museums, restaurants, libraries… anywhere.

9. What are badges?
Rewards earned based on your check in
habits (e.g. frequenting too many karaoke
bars, eating lots of pizza, taking your kids
to the playground).

12. What’s a foursquare
“mayor”?
Mayorships are awarded to
customers with the most days
checked into a venue over
the last 60 days

14. STARBUCKS
Customers earn a barista badge
by checking into 5 separate
Starbucks.
The “mayor” of each location is
entitled to $1 off of a Frappuccino

15. 6 things
you can do
today

16. 1. Develop your strategy
Map foursquare functionality to your
objectives
– Increase awareness among early
adopters
– Drive retail traffic
– Build your SM network

17. 1. Develop your strategy
Reach / Preference Action
Awareness
Build positive word of Build retail traffic
Visibility within SN mouth among
Awareness among Incentivize user
Reward
early adopters generated content loyal customers
(tips)
Increased presence in Increase sales
mobile Improve search engine
ranking

18. 2. Create an account
• Customize your page
• Download app to your mobile phone
• Start checking in
• Find some friends

21. 3. Claim your business venue
• Register venue if not already
• Customize your page

23. 4. Create an offer, or two…
• For the mayor
• For any visitor
• When…
• Test offers

24. 4. Incentivize
1. Mayor Specials: most loyal customer on
foursquare with the most check-ins. Reward your
best customer?
2. Frequency-based Specials: unlocked every X
check (e.g. users get a 10% off every third check in)
3. Check-In Offers: when users checks (e.g. show
your check in to the waiter for a free drink!)
4. Wildcard Specials: staff has to verify a special
condition (e.g. show us your Oyster for free dozen
oysters)

27. 5. Let your customers know
Cross pollinate
• Icon on website, email signature,
• Integrate with other SN sites
• Business card
• Signage, window clings

31. 6. Track Results
• Monitor activity
• Key metrics
• Best performing offers
• Best customers

34. what happens in Vegas goes
on foursquare

36. Thank You Special Offer
Social Media Camp
Chris Burdge
250-508-7761 October 3, 2010
Victoria Conference Centre
chris@bwest.ca 39 Speakers from around
North America
Get 15% off with
coupon code: SMCV10
www.SocialMediaCamp.ca