Foursquare is a location-based social networking tool that allows local businesses to reach customers through check-ins, recommendations, and specials, providing a competitive edge against larger firms. By using its features, like advertising on the platform and offering exclusive deals, businesses can improve customer engagement and drive sales. The platform also provides valuable analytics for business owners to refine their strategies and target demographics effectively.

1. What Is Foursquare And How
Can It Help My Local Business?

2. Why Foursquare?
• For many years, print and television
advertising has been the leading method of
marketing to a large audience.
• Unfortunately, its expensive and time
consuming nature gives large companies a
competitive advantage over smaller local
businesses.
• If you are looking for a quick, simple, and
cost effective advertising solution, then
Foursquare might be a strategy to consider.

3. What Foursquare
Has To Offer
• If you want to take advantage of the
location-based social networking trend,
Foursquare is a good place to start.
• Its focus is promoting local businesses
through its 20 million strong network of
customers.
• If you are interested in increasing your
sales by using this network, follow this
presentation to find out more.

4. What Is Foursquare?
• The foursquare social media website is
predominantly accessed via smart
phones and other mobile devices.
• Consumers and travelers can 'check-in' to
a venue through the foursquare website
or app to share and save information
about the place they are visiting.
• A viral effect occurs when your visitors
inspire other targeted customers.
• Foursquare gives them recommendations
based on what their friends and people
with similar tastes have been up to.
• These map and list based
recommendations include informative tips
that previous visitors have left.

5. What Is Foursquare?
• It’s all about inspiring others.
• Foursquare is an advertising tool that
should not be underestimated.
• By using the check-in process, customers
promote your business to their friends
across Foursquare, with the additional
option of broadcasting the same message
on Facebook and Twitter.
• The site has had 2 billion separate check-
ins, and millions more are added each day.
Try to imagine where this can go.
• The social network also provides valuable
free tools through its specialized merchant
platform.
• These tools make it very easy for business
owners to start attracting customers.

6. How To Take Advantage
Of Foursquare
• Your first step is to develop a well-defined
strategy.
• To begin the process you will need to
claim your business on the site and verify
that you are the manager (via phone or
mail).
• There are several key aspects that your
action plan should include next:
– Advertising your use of Foursquare.
– Attracting Customers with Specials.
– Leaving helpful tips.

7. Advertising Your
Use Of Foursquare
• Many of Foursquare's benefits come as
your publicity on the site increases.
• The main aim of any successful strategy
should be to maximize the number of
customers that check-in to your business.
• It is a good idea to display the foursquare
logo somewhere prominent on your
premises to make users aware that you
are part of the network.
• You can also alert users through
Facebook, Twitter, or any other
awareness campaign.

8. Attract Customers
With Specials
• Specials are deals and offers exclusively
for users who check-in to your venue.
• Specials are visible on your business
listing as bright orange symbols which
can help you to stand out from the local
competition.
• When you set up a special it becomes
active immediately so if you are having a
slow day, you can use them to draw
people in.
• You can choose the specific details of
each special to suit your business. It is a
good idea to display a combination of
specials so that you appeal to the widest
possible audience.

9. Some Specials Examples
• Check-in Special - A deal for anyone who
checks-in on Foursquare
• Newbie Special - An offer that rewards a
first time customer
• Loyalty Special - A deal that rewards
repeat visits
• Friend Special - An offer which is
unlocked by a person who comes with
one or more friends
• Flash Special - A deal awarded to a set
number of people that are first to check-in

10. Leave Helpful Tips
• Tips (comments) can be left on your
business listing, and they are usually
written by customers.
• However, if you have some interesting
information that you wish to share, such
as a key item on the menu or a current
sale, then customers will appreciate this
information.
• Make sure that you do not leave spammy
comments as it could put people off.

11. The Results
That You Can Expect
• Benefits that you can expect to achieve
through an effective Foursquare strategy:
• Stronger customer relationship
• More sales
• Detailed statistics

12. Stronger
Customer Relationship
• Foursquare not only promotes your
business, it also gives people a reason to
stick with you.
• By advertising through recommendations
from friends and relatives you can build
up a deep relationship.
• Specials which reward long-term
customers can help to seal that bond.

13. More Sales
• By being clever with the specials you
offer, you can adapt them to incentivize
off-peak hours, promote to large groups,
encourage new customers, or drive
repeat business.
• Regular check-ins help to keep your
business fresh in people's minds, and
good customer comments can attract
consumers in the future.
• In the long run, all these elements of a
good Foursquare strategy convert to
more sales.

14. Detailed Statistics
• The 'merchant dashboard' is your
interface with Foursquare. It displays
graphs and statistics about key
information to do with your Foursquare
use. The following are just a few of things
you can find out:
1. Your total daily check-ins
2. The proportion of you visitors that are new
3. Your customers’ age and gender
breakdowns
4. Your busiest time of day
5. How often people are posting your business
on Facebook and Twitter
6. Your most recent comments and tips
• By taking advantage of these statistics
you can develop your strategy further and
even learn valuable information about
your company's target demographic.

15. How To Get Started
• Foursquare is a powerful advertising tool
because potential customers are being
encouraged to use your business by people
they already know and trust.
• However, without prior knowledge of the
system, you are unlikely to benefit from it
fully.
• In addition, ill-chosen and badly managed
specials could result in you missing out on
important customer groups or even losing
money.
• Hiring an online marketing specialist could
be the perfect solution.
• The service will develop and manage your
foursquare strategy for you while guiding
your business through the entire process.
• They offer not only expertise but also peace
of mind.

16. To Get Started
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