Shooting People Engage101

Engage 101: Audience Building & Distribution & Distribution & Distribution

Distribution 101

Distribution 101 Traditional Distribution “ Old World” model

Old World $

Old World $
Play festival

Old World $
Play festival
Sell to distributor/broadcaster (s)

Old World $
Play festival
Advance
Percentage of revenues

Old World $
Play festival
Advance
They sell to audience

Old World $
Play festival
Advance
Who pays for the film

Old World $
Play festival
Sell to distributor/broadcaster
Advance
$ to distributor
$ to filmmakers
$ to investors

Old World $
Play festival
Advance
$ to distributor
$ to filmmakers
$ to investors
Everyone is happy....

Old World $ MYTH
Play festival
Advance
$ to distributor
$ to filmmakers
$ to investors
Everyone is happy....

Old World $ Play festival Maybe

Old World $ Play festival Maybe Sell to distributor/broadcaster(s) Maybe – forever, everywhere

Old World $ Play festival Maybe Sell to distributor/broadcaster(s) Maybe – forever, everywhere Advance $0 - $15,000 avg Percentage of revenues 30% - 60% after expenses

Old World $ Play festival Maybe Sell to distributor/broadcaster(s) Maybe – forever, everywhere Advance $0 - $15,000 avg Percentage of revenues 30% - 60% after expenses They sell to audience Hopefully

Old World $ Play festival Maybe Sell to distributor/broadcaster(s) Maybe – forever, everywhere Advance $0 - $15,000 avg Percentage of revenues 30% - 60% after expenses They sell to audience Hopefully Who pays for the film If theaters book it or buyers buy

Old World $ Play festival Maybe Sell to distributor/broadcaster(s) Maybe – forever, everywhere Advance $0 - $15,000 avg Percentage of revenues 30% - 60% after expenses They sell to audience Hopefully Who pays for the film If theaters book it or buyers buy $ to distributor But, marketing, P&A, staffing, cross-collateralization, fees, delivery

Old World $ Play festival Maybe Sell to distributor/broadcaster(s) Maybe – forever, everywhere Advance $0 - $15,000 avg Percentage of revenues 30% - 60% after expenses They sell to audience Hopefully Who pays for the film If theaters book it or buyers buy $ to distributor But, marketing, P&A, staffing, cross-collateralization, fees, delivery $0 to filmakers $0 to investors No one is happy...and you don’t even own your film anymore

Not New

Distributors aren’t (usually) ripping you off.

Distribution 101 Traditional Distribution “ Old World” model

Distribution 101 Traditional Distribution “ Old World” model Educational Distribution New Day Films model

Distribution 101 Traditional Distribution “ Old World” model Educational Distribution New Day Films model Non-theatrical Distribution Working Films model

Distribution 101 Traditional Distribution “ Old World” model Educational Distribution New Day Films model Non-theatrical Distribution Working Films model Aggregators IndieFlix model

Distribution 101 Traditional Distribution “ Old World” model Educational Distribution New Day Films model Non-theatrical Distribution Working Films model Aggregators IndieFlix model Service Deal Passion of Christ model

Distribution 101 Traditional Distribution “ Old World” model Educational Distribution New Day Films model Non-theatrical Distribution Working Films model Aggregators IndieFlix model Service Deal Passion of Christ model Self Distribution Four-Eyed Monsters model

Distribution 101 Traditional Distribution “ Old World” model Educational Distribution New Day Films model Non-theatrical Distribution Working Films model Aggregators IndieFlix model Service Deal Passion of Christ model Self Distribution Four-Eyed Monsters model Hybrid Distribution Peter Broderick “New World” model

New World/Hybrid $

New World/Hybrid $ You own rights Split rights Partner for exploitation You keep more $

New World/Hybrid $ You own rights Split rights Partner for exploitation You keep more $ ......(in theory)

Rights & Terms Theatrical Non-theatrical Educational Ancillary Home Video Broadcast Online VOD (rental), EST (purchase) Piracy/Peer to Peer Foreign Mobile Event/alternatives MG Minimum Guarantee/Advance Exclusivity/Non Term Territories/markets Cross-collateralization Marketing/ P&A Commitments Windows Day and Date

Distribution 101 Traditional Distribution “ Old World” model Educational Distribution New Day Films model Non-theatrical Distribution Working Films model Aggregators IndieFlix model Service Deal Passion of Christ model Self Distribution Four-Eyed Monsters model Hybrid Distribution Peter Broderick “New World” model

Distribution 101 Traditional Distribution “ Old World” model Educational Distribution New Day Films model Non-theatrical Distribution Working Films model Aggregators IndieFlix model Service Deal Passion of Christ model Self Distribution Four-Eyed Monsters model Hybrid Distribution Peter Broderick “New World” model Audience Development Jon Reiss model

Audience Development From Jon Reiss: Think Outside the Box Office Your film Your needs New Rights Scheme: Your audience Live event/Theatrical Your resources Merchandise Create a strategy Digital Build your team Start before finished - the new 50/50 Build core audience Social Media Transmedia

Distribution 101 Traditional Distribution “ Old World” model Educational Distribution New Day Films model Non-theatrical Distribution Working Films model Aggregators IndieFlix model Service Deal Passion of Christ model Self Distribution Four-Eyed Monsters model Hybrid Distribution Peter Broderick “New World” model Audience Development Jon Reiss model

Distribution 101 Traditional Distribution “ Old World” model Educational Distribution New Day Films model Non-theatrical Distribution Working Films model Aggregators IndieFlix model Service Deal Passion of Christ model Self Distribution Four-Eyed Monsters model Hybrid Distribution Peter Broderick “New World” model Audience Development Jon Reiss model Make Your Own Model - evaluate your Plan A vs. other Plan B (s)

Photo Credit: FFFFound

CwF + RtB = $$$ Mike Masnick, TechDirt

CwF + RtB = $$$ Mike Masnick, TechDirt Connect with fans, give them a reason to buy, and make money.

Participatory Culture
A Conversation

Langworthy & Henein Vanishing of the Bees

Usage by Age Group US and Int’l Growth Twitter

US and Int’l Growth thanks to Oprah Source: ComScore

Zoe Keating @ZoeCello 1.13 million followers on Twitter

Participatory Culture
A real, authentic conversation

Building Community
Friends & Fans

www.meetup.com

www.foureyedmonsters.com

crowdcontrols.cc

CrowdSourcing
Turning Community into Funders

$10 - Unpolished Rock (but with potential) Level: A free digital download of the album, when it's released.
$25 - Polished Rock Level : An advance copy of the CD. Weeks before the masses.
$2,500 - Emerald Level : Mentioned as an executive producer of the album -- whoop-di-doo!
$ 5,000 - Diamond Level : I will come and do a house concert for you. Invite your friends, serve some drinks, bring me out and I sing. Actually, this level is a smart choice economically. I've played many house concerts where the host has charged his guests and made his money back. I'd go for this if I were you.
$10,000 - Weapons-Grade Plutonium Level: You get to come and sing on my CD. Don't worry if you can't sing - we can fix that on our end. Also, you can always play the cowbell.
Details from Jill’s Next Record website

$500 (limited edition of 15) -- 5 Sold! Only 10 left!
Signed CD/DVD and digital download
T-shirt
Signed Cymbal and sticks
Meet me in Venice, CA and we go floating in a Sensory
Deprivation Tank (filmed and posted on youtube).
*Dinner at Sizzler (get your $8.99 Steak and "all you can eat"
Shrimp on)
Details from Josh Freese website

www.indiegogo.com

www.kickstarter.com

Participatory II.
A Viral Video Conversation

Multi-Platform
Agnostic and Viral

Sally Potter’s Rage

McAbee: Stingray Sam

Free
(Plus Fee)

Generatives
Immediacy
Give them something now
Personalization
To their needs
Interpretation
With study guide, or commentary
Authenticity
From you directly, signed by you
Embodiment
Speaking fees
Patronage
Support the artist; Radiohead model
Accessibility
Make it easy to get; convenient
Findability
Work with partners who make you findable
From Kevin Kelly’s: Better Than Free

Cross-Platform
Cross-Media, Transmedia

Transmedia Develop the story across multiple entry points Multi-platform Types/examples: Deep audience engagement Events Target for amenable audiences Games/ARG Audience can become immersed in experience Interactive components Each element a distinctive experience Graphic Novels Story flows & builds rev streams Online & viral content Should start before the film is done (dev best) Think Outside the norms - experiences Encourages participatory audiences May need a team

Transmedia Keep a mind towards audience dev. components from the beginning Some Experts: Think beyond marketing Christy Dena It’s not all about the film - extend the experience Stephen Dinehart (coined) Think about impact & social change Jeff Gomez Not just games.... events, gallery shows, etc. Henry Jenkins Some projects may not need to be a film Mike Monello ...or can become one if successful John Threat Transmedia can be simple Lance Weiler Many more

Thomas Allen Harris: Through a Lens Darkly

Olds & Scott: Occupation Dreamland

Quick Summary Identify Core audience & build fan base Use social media & new tools Engage in the conversation - make it participatory and real Start early Build your Plan A CWF + RtB Engage audience - transmedia

Blog: www.springboardmedia.blogspot.com Email: bnewman001@gmail.com Twitter: @bnewman01

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Shooting People Engage101

by Brian Newman on Feb 22, 2010

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Shooting People Engage101 — Presentation Transcript