The viral marketing campaign for The Dark Knight was one of the most spectacular campaigns in Hollywood. It included several websites like www.whysoserious.com and www.ibelieveinharveydent.com that sparked rivalry between fans of the Joker and Harvey Dent. The campaign grew to include more websites that created an immersive "Gotham Universe" and led up to the release date announcement. Participants were rewarded with copies of an online newspaper and instructed to pick up mystery packages around the US that contained cell phones playing birthday messages. In addition to the viral campaign, traditional publicity methods were used including press packs, interviews, premieres, tie-in merchandise, and promotions.
Welcome to TechSoup New Member Orientation and Q&A (May 2024).pdfTechSoup
In this webinar you will learn how your organization can access TechSoup's wide variety of product discount and donation programs. From hardware to software, we'll give you a tour of the tools available to help your nonprofit with productivity, collaboration, financial management, donor tracking, security, and more.
Unit 8 - Information and Communication Technology (Paper I).pdfThiyagu K
This slides describes the basic concepts of ICT, basics of Email, Emerging Technology and Digital Initiatives in Education. This presentations aligns with the UGC Paper I syllabus.
The Roman Empire A Historical Colossus.pdfkaushalkr1407
The Roman Empire, a vast and enduring power, stands as one of history's most remarkable civilizations, leaving an indelible imprint on the world. It emerged from the Roman Republic, transitioning into an imperial powerhouse under the leadership of Augustus Caesar in 27 BCE. This transformation marked the beginning of an era defined by unprecedented territorial expansion, architectural marvels, and profound cultural influence.
The empire's roots lie in the city of Rome, founded, according to legend, by Romulus in 753 BCE. Over centuries, Rome evolved from a small settlement to a formidable republic, characterized by a complex political system with elected officials and checks on power. However, internal strife, class conflicts, and military ambitions paved the way for the end of the Republic. Julius Caesar’s dictatorship and subsequent assassination in 44 BCE created a power vacuum, leading to a civil war. Octavian, later Augustus, emerged victorious, heralding the Roman Empire’s birth.
Under Augustus, the empire experienced the Pax Romana, a 200-year period of relative peace and stability. Augustus reformed the military, established efficient administrative systems, and initiated grand construction projects. The empire's borders expanded, encompassing territories from Britain to Egypt and from Spain to the Euphrates. Roman legions, renowned for their discipline and engineering prowess, secured and maintained these vast territories, building roads, fortifications, and cities that facilitated control and integration.
The Roman Empire’s society was hierarchical, with a rigid class system. At the top were the patricians, wealthy elites who held significant political power. Below them were the plebeians, free citizens with limited political influence, and the vast numbers of slaves who formed the backbone of the economy. The family unit was central, governed by the paterfamilias, the male head who held absolute authority.
Culturally, the Romans were eclectic, absorbing and adapting elements from the civilizations they encountered, particularly the Greeks. Roman art, literature, and philosophy reflected this synthesis, creating a rich cultural tapestry. Latin, the Roman language, became the lingua franca of the Western world, influencing numerous modern languages.
Roman architecture and engineering achievements were monumental. They perfected the arch, vault, and dome, constructing enduring structures like the Colosseum, Pantheon, and aqueducts. These engineering marvels not only showcased Roman ingenuity but also served practical purposes, from public entertainment to water supply.
2024.06.01 Introducing a competency framework for languag learning materials ...Sandy Millin
http://sandymillin.wordpress.com/iateflwebinar2024
Published classroom materials form the basis of syllabuses, drive teacher professional development, and have a potentially huge influence on learners, teachers and education systems. All teachers also create their own materials, whether a few sentences on a blackboard, a highly-structured fully-realised online course, or anything in between. Despite this, the knowledge and skills needed to create effective language learning materials are rarely part of teacher training, and are mostly learnt by trial and error.
Knowledge and skills frameworks, generally called competency frameworks, for ELT teachers, trainers and managers have existed for a few years now. However, until I created one for my MA dissertation, there wasn’t one drawing together what we need to know and do to be able to effectively produce language learning materials.
This webinar will introduce you to my framework, highlighting the key competencies I identified from my research. It will also show how anybody involved in language teaching (any language, not just English!), teacher training, managing schools or developing language learning materials can benefit from using the framework.
A Strategic Approach: GenAI in EducationPeter Windle
Artificial Intelligence (AI) technologies such as Generative AI, Image Generators and Large Language Models have had a dramatic impact on teaching, learning and assessment over the past 18 months. The most immediate threat AI posed was to Academic Integrity with Higher Education Institutes (HEIs) focusing their efforts on combating the use of GenAI in assessment. Guidelines were developed for staff and students, policies put in place too. Innovative educators have forged paths in the use of Generative AI for teaching, learning and assessments leading to pockets of transformation springing up across HEIs, often with little or no top-down guidance, support or direction.
This Gasta posits a strategic approach to integrating AI into HEIs to prepare staff, students and the curriculum for an evolving world and workplace. We will highlight the advantages of working with these technologies beyond the realm of teaching, learning and assessment by considering prompt engineering skills, industry impact, curriculum changes, and the need for staff upskilling. In contrast, not engaging strategically with Generative AI poses risks, including falling behind peers, missed opportunities and failing to ensure our graduates remain employable. The rapid evolution of AI technologies necessitates a proactive and strategic approach if we are to remain relevant.
Read| The latest issue of The Challenger is here! We are thrilled to announce that our school paper has qualified for the NATIONAL SCHOOLS PRESS CONFERENCE (NSPC) 2024. Thank you for your unwavering support and trust. Dive into the stories that made us stand out!
Operation “Blue Star” is the only event in the history of Independent India where the state went into war with its own people. Even after about 40 years it is not clear if it was culmination of states anger over people of the region, a political game of power or start of dictatorial chapter in the democratic setup.
The people of Punjab felt alienated from main stream due to denial of their just demands during a long democratic struggle since independence. As it happen all over the word, it led to militant struggle with great loss of lives of military, police and civilian personnel. Killing of Indira Gandhi and massacre of innocent Sikhs in Delhi and other India cities was also associated with this movement.
1. The Dark Knight - Viral Marketing
The viral marketing campaign for The Dark Knight was perhaps one of Hollywood’s
most spectacular yet and sparked off a major interest in viral marketing in the
industry as it exposed the true extent of the format.
Marketing company 42 Entertainment were hired to invent a major viral marketing
campaign for the film which centred at first around two
websites: www.whysoserious.comand www.ibelieveinharveydent.com (the latter is
now closed). I believe in Harvey Dentserved as a campaign website for Dent and
began to inspire audience members to support him, whilst in contrast, why so
serious was a site for fans of the Joker creating instant rivalry between audience
members.
Why so Serious lead participants to a game, which started with a secret message,
which led to www.rorysdeathkiss.com, challenged people to take photos of
themselves in Joker-esque make up in front of recognisable locations. Those who
participated were rewarded with physical copies of The Gotham Times, whilst a
sister website was created:www.gothamtimes.com. An array of other websites
appeared after this, which created the ‘Gotham Universe’ and were related to
companies featured in the online newspaper.
The Joker online phenomenon grew to include a larger number of websites and links
eventually leading to www.Whysoserious.com/Steprightup that featured a
countdown clock to December 4th – the release date for the teaser poster and
trailer. This page also contained instructions to pick up packages in 22 American
locations at a particular time on that date, the package? – A birthday cake with a cell
phone baked into it.
Publicity will make use of the cast and crew. Firstly with a Press Pack sent out to
publishing houses with key information about the film, then through magazines and
newspaper interviews and articles. A Press junket will be held at which journalists
are invited to interview the cast and crew over one day (a great example of a press
junket can be seen in the film Notting Hill) and a Press screening will allow reviewers
a chance to write reviews of the film before its release. Stars who are considered
celebrities by the mainstream press will be followed by the media, adding further
publicity to the film. Finally the Premier will gain further exposure for the film.
Promotion involves synergy and cross-promotions such as the release of comic
books, novels or games related to the film, magazines and newspaper competitions
and promotions with other companies i.e. drinks, cereal and McDonalds happy
meals. Apparel and souvenirs related to the film can also be designed, for example t-
shirts, bags, lunch boxes and action figures.
