New Paradigms:               Inventing the Future                      of FilmBrian Newman      springboardmedia.blogspot....
The Model is Broken
Old World $
Old World $• Play festival
Old World $• Play festival• Sell to distributor/broadcaster (s)
Old World $• Play festival• Sell to distributor/broadcaster (s)• Advance• Percentage of revenues
Old World $• Play festival• Sell to distributor/broadcaster (s)• Advance• Percentage of revenues• They sell to audience
Old World $• Play festival• Sell to distributor/broadcaster (s)• Advance• Percentage of revenues• They sell to audience• W...
Old World $• Play festival• Sell to distributor/broadcaster• Advance• Percentage of revenues• They sell to audience• Who p...
Old World $• Play festival• Sell to distributor/broadcaster• Advance• Percentage of revenues• They sell to audience• Who p...
Old World $                                      H• Play festival                                    T• Sell to distributo...
Old World $Play festival        Maybe
Old World $Play festival                        MaybeSell to distributor/broadcaster(s)   Maybe – forever, everywhere
Old World $Play festival                        MaybeSell to distributor/broadcaster(s)   Maybe – forever, everywhereAdvan...
Old World $Play festival                        MaybeSell to distributor/broadcaster(s)   Maybe – forever, everywhereAdvan...
Old World $Play festival                        MaybeSell to distributor/broadcaster(s)   Maybe – forever, everywhereAdvan...
Old World $Play festival                        MaybeSell to distributor/broadcaster(s)   Maybe – forever, everywhereAdvan...
Old World $Play festival                              MaybeSell to distributor/broadcaster(s)         Maybe – forever, eve...
Disruptive InnovationDisruptive technology and disruptive innovation areterms used in business and technology literature t...
It’s not until the tide goes out until you seewho’s wearing the swim trunks                                 - Warren Buffett
Value has changed.
Old World Value:ScarcityNew World Value:Overabundance
Attention Economy
Engagement
Participatory Culture    A Conversation
Langworthy & Henein Vanishing of the Bees
Twitter Stats (via Twitter)• 105,779,710 registered users• 1,500% growth over the last three years• 300,000 new sign-ups p...
TwitterUsage by Age Group    US Growth
Social Media Usage in Bulgaria:• 2 million Bulgarians are on Facebook.• 51% of teens in Bulgaria have a profile in a socia...
Zoe Keating @ZoeCello 1.38 million followers on Twitter
Building Community    Friends & Fans
www.ironsky.net
www.ironsky.net
www.ironsky.net
crowdcontrols.cc
CrowdSourcingTurning Community into Funders
Details from Jill’s Next Record website• $10 - Unpolished Rock (but with potential) Level: A free digital download of the ...
thecosmonaut.org
thecosmonaut.org
Urbanized on KickStarter
Urbanized on KickStarter
TheAgeofStupid.Net
Convenience & Immediacy
Multi-PlatformAgnostic, Viral & Mobile
McAbee: Stingray Sam
Sally Potter’s RageFirst Movie Premiering Day/Date at a Festival and on Mobile
Free(Plus Fee)
Multiple Access Points
TransmediaWhat it is:                         Types/examples:Develop the story across                     Eventsmultiple e...
TransmediaQuick thoughts:                                Some Experts:Build audience dev. components                   Chr...
Monetizing It    Now
Market Conditions                   +Established Practices/Incumbent Players                   +                 Fear     ...
NEW + OLD
Embrace Multi-modality       In biz plan
Multi-Modal Practices        Platforms
Multi-Modal Practices                          PlatformsTheatrical                                  EventsNontheatrical (i...
Multi-Modal Practices        Platforms          A          U          D          I          E          N          C       ...
Multi-Modal Practices                          PlatformsTheatrical                                  EventsNontheatrical (i...
Multi-Modal Practices     Business/Finance Models
Multi-Modal Practices                             Business/Finance ModelsFoundations                                      ...
Each platform will probablyhave multiple business models
The biggest problem with mostprojects, and with the industrygenerally, is a total disconnect fromthe audience.We need to p...
The Rules...Today
The Rules...Today        Keep Budgets LowRaise Enough to Distribute & Market          Your Project
The best way to predict the future is to invent it                                           Alan Kay
New Paradigms:               Inventing the Future                      of FilmBrian Newman      springboardmedia.blogspot....
Sofia: Inventing the Future of Film
Sofia: Inventing the Future of Film
Sofia: Inventing the Future of Film
Sofia: Inventing the Future of Film
Sofia: Inventing the Future of Film
Sofia: Inventing the Future of Film
Sofia: Inventing the Future of Film
Sofia: Inventing the Future of Film
Sofia: Inventing the Future of Film
Sofia: Inventing the Future of Film
Sofia: Inventing the Future of Film
Sofia: Inventing the Future of Film
Sofia: Inventing the Future of Film
Sofia: Inventing the Future of Film
Sofia: Inventing the Future of Film
Sofia: Inventing the Future of Film
Sofia: Inventing the Future of Film
Sofia: Inventing the Future of Film
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Sofia: Inventing the Future of Film

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My recent panel presentation for the Sofia Film Fest Meetings. Not much new here if you've seen my other recent lectures, but many attendees wanted to have access to the slides.

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Sofia: Inventing the Future of Film

  1. 1. New Paradigms: Inventing the Future of FilmBrian Newman springboardmedia.blogspot.com @bnewman01
  2. 2. The Model is Broken
  3. 3. Old World $
  4. 4. Old World $• Play festival
  5. 5. Old World $• Play festival• Sell to distributor/broadcaster (s)
  6. 6. Old World $• Play festival• Sell to distributor/broadcaster (s)• Advance• Percentage of revenues
  7. 7. Old World $• Play festival• Sell to distributor/broadcaster (s)• Advance• Percentage of revenues• They sell to audience
  8. 8. Old World $• Play festival• Sell to distributor/broadcaster (s)• Advance• Percentage of revenues• They sell to audience• Who pays for the film
  9. 9. Old World $• Play festival• Sell to distributor/broadcaster• Advance• Percentage of revenues• They sell to audience• Who pays for the film• $ to distributor• $ to filmmakers• $ to investors
  10. 10. Old World $• Play festival• Sell to distributor/broadcaster• Advance• Percentage of revenues• They sell to audience• Who pays for the film• $ to distributor• $ to filmmakers• $ to investors• Everyone is happy....
  11. 11. Old World $ H• Play festival T• Sell to distributor/broadcaster• Advance Y• Percentage of revenues M• They sell to audience• Who pays for the film• $ to distributor• $ to filmmakers• $ to investors• Everyone is happy....
  12. 12. Old World $Play festival Maybe
  13. 13. Old World $Play festival MaybeSell to distributor/broadcaster(s) Maybe – forever, everywhere
  14. 14. Old World $Play festival MaybeSell to distributor/broadcaster(s) Maybe – forever, everywhereAdvance $0 - $15,000 avgPercentage of revenues 30% - 60% after expenses
  15. 15. Old World $Play festival MaybeSell to distributor/broadcaster(s) Maybe – forever, everywhereAdvance $0 - $15,000 avgPercentage of revenues 30% - 60% after expensesThey sell to audience Hopefully
  16. 16. Old World $Play festival MaybeSell to distributor/broadcaster(s) Maybe – forever, everywhereAdvance $0 - $15,000 avgPercentage of revenues 30% - 60% after expensesThey sell to audience HopefullyWho pays for the film If theaters book it or buyers buy
  17. 17. Old World $Play festival MaybeSell to distributor/broadcaster(s) Maybe – forever, everywhereAdvance $0 - $15,000 avgPercentage of revenues 30% - 60% after expensesThey sell to audience HopefullyWho pays for the film If theaters book it or buyers buy$ to distributor But, marketing, P&A, staffing, cross- collateralization, fees, delivery
  18. 18. Old World $Play festival MaybeSell to distributor/broadcaster(s) Maybe – forever, everywhereAdvance $0 - $15,000 avgPercentage of revenues 30% - 60% after expensesThey sell to audience HopefullyWho pays for the film If theaters book it or buyers buy$ to distributor But, marketing, P&A, staffing, cross- collateralization, fees, delivery$0 to filmakers$0 to investorsNo one is happy...and you don’t even ownyour film anymore
  19. 19. Disruptive InnovationDisruptive technology and disruptive innovation areterms used in business and technology literature todescribe innovations that improve a product or service inways that the market does not expect, typically by beinglower priced or designed for a different set of consumers.Clayton Christensen via Wikipedia
  20. 20. It’s not until the tide goes out until you seewho’s wearing the swim trunks - Warren Buffett
  21. 21. Value has changed.
  22. 22. Old World Value:ScarcityNew World Value:Overabundance
  23. 23. Attention Economy
  24. 24. Engagement
  25. 25. Participatory Culture A Conversation
  26. 26. Langworthy & Henein Vanishing of the Bees
  27. 27. Twitter Stats (via Twitter)• 105,779,710 registered users• 1,500% growth over the last three years• 300,000 new sign-ups per day• 60% of new accounts were from outside the U.S.• 600 million search queries per day• A NY Times story gets tweeted every 4 seconds
  28. 28. TwitterUsage by Age Group US Growth
  29. 29. Social Media Usage in Bulgaria:• 2 million Bulgarians are on Facebook.• 51% of teens in Bulgaria have a profile in a social network which is a little bit below 57%, the average number for the EU.• 51% from the demographic between 9 and 16 have a profile on Facebook, Myspace and Impulse.bg. Approximately 1/3 of these profiles use a public status. This means that they could be seen and are visible by everyone. 1/10 lists personal information in their profile like an address, telephone number, etc.• The BIG 4 social bookmarking sites are as follows: Svejo.net; Dao.bg; Lubimi.com; Ping.bg.• Honorable Mentions include: Qko.be; 2p2.us; Favi.info; Slamka.com; Twist.bg; vbox7.com; crazythings.net; egg.bg; telegraf.bg; 359bg.net; and internetbulgaria.orgSource: Social Media Delivered, February, 2011 Note: I would value your input on the accuracy of this report.
  30. 30. Zoe Keating @ZoeCello 1.38 million followers on Twitter
  31. 31. Building Community Friends & Fans
  32. 32. www.ironsky.net
  33. 33. www.ironsky.net
  34. 34. www.ironsky.net
  35. 35. crowdcontrols.cc
  36. 36. CrowdSourcingTurning Community into Funders
  37. 37. Details from Jill’s Next Record website• $10 - Unpolished Rock (but with potential) Level: A free digital download of the album, when its released.• $25 - Polished Rock Level: An advance copy of the CD. Weeks before the masses.• $2,500 - Emerald Level: Mentioned as an executive producer of the album -- whoop- di-doo!• $5,000 - Diamond Level: I will come and do a house concert for you. Invite your friends, serve some drinks, bring me out and I sing. Actually, this level is a smart choice economically. Ive played many house concerts where the host has charged his guests and made his money back. Id go for this if I were you.• $10,000 - Weapons-Grade Plutonium Level: You get to come and sing on my CD. Dont worry if you cant sing - we can fix that on our end. Also, you can always play the cowbell.
  38. 38. thecosmonaut.org
  39. 39. thecosmonaut.org
  40. 40. Urbanized on KickStarter
  41. 41. Urbanized on KickStarter
  42. 42. TheAgeofStupid.Net
  43. 43. Convenience & Immediacy
  44. 44. Multi-PlatformAgnostic, Viral & Mobile
  45. 45. McAbee: Stingray Sam
  46. 46. Sally Potter’s RageFirst Movie Premiering Day/Date at a Festival and on Mobile
  47. 47. Free(Plus Fee)
  48. 48. Multiple Access Points
  49. 49. TransmediaWhat it is: Types/examples:Develop the story across Eventsmultiple entry pointsMulti-platform Games/ARGAudience can become Interactive componentsimmersed in experienceDeep audience engagement Graphic NovelsEncourages participatory Online & viral contentaudiencesEach element a distinctive MobileexperienceStory flows & builds rev Think Outside the norms -streams experiences
  50. 50. TransmediaQuick thoughts: Some Experts:Build audience dev. components Christy Denafrom the beginningThink beyond marketing Stephen Dinehart (coined)Extend the experience Jeff GomezThink about impact & social Henry JenkinschangeNot just games.... events, gallery Mike Monelloshows, etc.Some projects may not need to John Threatbe a film...or can become one if Lance WeilersuccessfulTransmedia can be simple Many more...
  51. 51. Monetizing It Now
  52. 52. Market Conditions +Established Practices/Incumbent Players + Fear = Less Experimentation
  53. 53. NEW + OLD
  54. 54. Embrace Multi-modality In biz plan
  55. 55. Multi-Modal Practices Platforms
  56. 56. Multi-Modal Practices PlatformsTheatrical EventsNontheatrical (incl. fests) GamesEducational ARGBroadcast InteractiveDVD ExperiencesVOD/EST AppsOnline + Viral Content MarketingPiracy/Peer to Peer PRTerritories PrintMobile/Portable Devices MerchandiseWindows Other....
  57. 57. Multi-Modal Practices Platforms A U D I E N C E
  58. 58. Multi-Modal Practices PlatformsTheatrical EventsNontheatrical (incl. fests) GamesEducational ARGBroadcast A Interactive UDVD D Experiences IVOD/EST E Apps NOnline + Viral Content C MarketingPiracy/Peer to Peer E PRTerritories PrintMobile/Portable Devices MerchandiseWindows Other....
  59. 59. Multi-Modal Practices Business/Finance Models
  60. 60. Multi-Modal Practices Business/Finance ModelsFoundations Co-Op MarketingGovernment LicensingNonprofit/NGO Partnerships GapCorporate/Brands DebtIndividual Donors FreeInvestment SubscriptionTax Incentives/Rebates/Credits AdvertisingSales Affiliate ModelsSales Agents LeaseRelated Sales (merchandise, stock Co-Productionfootage....)Post Other....
  61. 61. Each platform will probablyhave multiple business models
  62. 62. The biggest problem with mostprojects, and with the industrygenerally, is a total disconnect fromthe audience.We need to put as much creativity andwork into <thinking about, learningabout/from, developing> our audienceas we put into creating our stories.
  63. 63. The Rules...Today
  64. 64. The Rules...Today Keep Budgets LowRaise Enough to Distribute & Market Your Project
  65. 65. The best way to predict the future is to invent it Alan Kay
  66. 66. New Paradigms: Inventing the Future of FilmBrian Newman springboardmedia.blogspot.com @bnewman01

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