The document proposes an interactive mobile app called Gruvi that allows fans to engage with online celebrities and create musical content. It would generate revenue by selling loop sets and contests. Popular YouTube stars could earn over $1.8 million per year through the app by monetizing just 5% of their fan base. The app is described as a tested solution that lets users pick celebrity loops, add their own voiceovers and music, and share viral video creations with friends.

1. Interactive Mobile
Audience Reach

2. Problem: Millions of Fans – restricted revenue
Millions of Twitter
Followers
Touring
Youtube
Videos
About $2k/retweet
$3k/day after
expenses
AdSense etc.
makes $MM –
And Vine doesn’t pay at all! artists much less

3. “An audience changes the channel when the show
is over. A fan base shares, comments, creates
content” when the show is done, magnifying the
show’s reach and engagement with existing and
potential new audiences.
– Mary Meeker, Venture Capitalist - KPCB
Let’s give the fan base a new way to
engage and share their passion…

4. Opportunity:
Interactive Fan Base
Experience with huge
revenue channel

5. Engage Your
Fan Base for
better
retention
New Revenue
Opportunity
for Emerging
Artists
Access the
Fan Bases of
Other Online
Stars
Interact with
Millions of Fans
Vine, Instagram and
Youtube Sensations are
receiving little (or no!)
income while delivering
enormous traffic – in
gruvi they can sell loop-sets,
make good income
and further engage their
rabid fan-base through
interactive contests and
more!
Popular YouTube videos
might yield $10,000 per 2
million views. If the same
online talent got 5% of
their followers (e.g.
100,000 followers) to
download a loop set to
play with – they could get
a gruvi payout of about
$150,000 per month -
$1,800,000 per year
Opportunity:
Interactive Fan Base
Experience with huge
revenue channel

6. Tested Solution: The Gruvi Maker
1. Pick a
Celebrity Loop

7. Tested Solution: The Gruvi Maker
Artists create
musical and
humorous
recordings –mix
with other
tracks!
1. Pick a
Celebrity Loop

8. Tested Solution: The Gruvi Maker
Artists create
musical and
humorous
recordings –mix
with other
tracks!
2. Mix in a
second loop

9. Tested Solution: The Gruvi Maker
Artists create
musical and
humorous
recordings –mix
with other
tracks!
3. Sing! Rap! Talk!

10. Tested Solution: The Gruvi Maker
Artists create
musical and
humorous
recordings –mix
with other
tracks!
And Send!
Gruvi
Cahtah Stop!

11. Now Take a Proven Solution and
Add Video!

12. Building for Launch
Privateand Confidential. © Gruvco, Inc. 2014

13. Building for Launch
Privateand Confidential. © Gruvco, Inc. 2014
Use your
favorite
credentials
to sign in
Add Sounds,
Voiceovers
and Music to
Videos and
Photos
Be Cool 
Be Funny 
Make Videos
Better 
B Add fx!

14. Privateand Confidential. © Gruvco, Inc. 2014
Check
your Feed
to see
what
friends
post
Rate and
Comment!
((Echo))!
Shares
with
friends
-GO VIRAL-Building
for Launch

15. Fun
Use with
Friends
Private and Confidential. © Gruvco, Inc. 2014
Quick &
Easy
16
Seconds
Social
Celebrity
Content &
Contests

16. Paul Bohan
CEO, Founder, serial C-level executive with successful exits, visionary,
technologist, professional musician, Bohan Group/First American(CEO), Fat
Red Couch Games (Producer), Connected Studios(CEO), Toonstunes(CEO),
MRC(CTO)
Craig Michael Lie Njie
CTO, 2013 White House Champion of Change, 20 yrsexperience, Founder
WasteNot; Mobile Security Expert
Jeff Silver
COO, experienced corporate finance, merchant and investment banking,
M&A, capital structure, strategic partnerships
Fabian Mach
CMO Co-Founder of WildOutWest, Operations and Marketing for
Startups, mach48
Eric Godtland
Artist Relations, Entertainment Expert, Former Manager Third Eye Blind,
EGM, Retro Active Partners
team
Private and Confidential. © Gruvco, Inc. 2014

17. Private and Confidential. © Gruvco, Inc. 2014
Contact: Paul Bohan
paul@gruvi.co
(415) 828-8191
Thank You