The document discusses the concept of transmedia, emphasizing engagement and participatory culture through multiple entry points and interactive experiences. It highlights the importance of audience immersion in storytelling across various platforms and the potential for social impact. Experts share insights on building audience connections, extending experiences, and exploring diverse business models in transmedia projects.

2. Attention Economy

3. Engagement

4. Participatory Culture A Conversation

5. New World of Possibilities Possibilities New Directions & Methods

6. Multiple Access Points

7. Transmedia What it is: Types/examples: Develop the story across multiple entry points Events Multi-platform Games/ARG Audience can become immersed in experience Interactive components/ Augmented Reality Deep audience engagement Graphic Novels Encourages participatory audiences Online & viral content Each element a distinctive experience Mobile Story flows & builds rev streams Think Outside the norms - experiences

8. Transmedia Quick thoughts: Some Experts: Build audience dev. components from the beginning Christy Dena Think beyond marketing Stephen Dinehart (coined) Extend the experience Jeff Gomez Think about impact & social change Henry Jenkins Not just games.... events, gallery shows, etc. Mike Monello Some projects may not need to be a film John Threat ...or can become one if successful Lance Weiler Transmedia can be simple Many more...

10. Lance Weiler: Pandemic

13. David Dufresne and Philippe Brault: Prison Valley Case Study on SlideShare

14. Embrace Multi-modality In biz plan

15. Multi-Modal Practices Platforms Theatrical Events Nontheatrical (incl. fests) Games Educational ARG Broadcast Interactive DVD Experiences VOD/EST Apps Online + Viral Content Marketing Piracy/Peer to Peer PR Territories Print Mobile/Portable Devices Merchandise Windows Other....

16. A U D I E N C E Multi-Modal Practices Platforms Theatrical Events Nontheatrical (incl. fests) Games Educational ARG Broadcast Interactive DVD Experiences VOD/EST Apps Online + Viral Content Marketing Piracy/Peer to Peer PR Territories Print Mobile/Portable Devices Merchandise Windows Other....

17. Multi-Modal Practices Business/Finance Models Foundations Co-Op Marketing Government Licensing Nonprofit/NGO Partnerships Gap Corporate/Brands Debt Individual Donors Free Investment Subscription Tax Incentives/Rebates/Credits Advertising Sales Affiliate Models Sales Agents Lease Related Sales (merchandise, stock footage....) Co-Production Post Other....

18. Each platform will probably have multiple business models

19. The best way to predict the future is to invent it Alan Kay

20. Brian Newman Sub-Genre Media [email_address] @bnewman01 sub-genre.com