UnionDocs Transmedia Overview
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A general overview of transmedia and transmedia business models as presented to UnionDocs in Brooklyn, NY
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UnionDocs Transmedia Overview
- 3. Engagement
- 5. New World of Possibilities Possibilities New Directions & Methods
- 7. Transmedia What it is: Types/examples: Develop the story across multiple entry points Events Multi-platform Games/ARG Audience can become immersed in experience Interactive components/ Augmented Reality Deep audience engagement Graphic Novels Encourages participatory audiences Online & viral content Each element a distinctive experience Mobile Story flows & builds rev streams Think Outside the norms - experiences
- 8. Transmedia Quick thoughts: Some Experts: Build audience dev. components from the beginning Christy Dena Think beyond marketing Stephen Dinehart (coined) Extend the experience Jeff Gomez Think about impact & social change Henry Jenkins Not just games.... events, gallery shows, etc. Mike Monello Some projects may not need to be a film John Threat ...or can become one if successful Lance Weiler Transmedia can be simple Many more...
- 10. Lance Weiler: Pandemic
- 13. David Dufresne and Philippe Brault: Prison Valley Case Study on SlideShare
- 15. Multi-Modal Practices Platforms Theatrical Events Nontheatrical (incl. fests) Games Educational ARG Broadcast Interactive DVD Experiences VOD/EST Apps Online + Viral Content Marketing Piracy/Peer to Peer PR Territories Print Mobile/Portable Devices Merchandise Windows Other....
- 16. A U D I E N C E Multi-Modal Practices Platforms Theatrical Events Nontheatrical (incl. fests) Games Educational ARG Broadcast Interactive DVD Experiences VOD/EST Apps Online + Viral Content Marketing Piracy/Peer to Peer PR Territories Print Mobile/Portable Devices Merchandise Windows Other....
- 17. Multi-Modal Practices Business/Finance Models Foundations Co-Op Marketing Government Licensing Nonprofit/NGO Partnerships Gap Corporate/Brands Debt Individual Donors Free Investment Subscription Tax Incentives/Rebates/Credits Advertising Sales Affiliate Models Sales Agents Lease Related Sales (merchandise, stock footage....) Co-Production Post Other....
- 18. Each platform will probably have multiple business models
- 19. The best way to predict the future is to invent it Alan Kay
- 20. Brian Newman Sub-Genre Media [email_address] @bnewman01 sub-genre.com
Editor's Notes
- Superabundance, weight of film history plus 45K films made a year; can get them all on a hard drive in China, why pay for and watch yours?
- what matters is my attention
- and engaging me, and keeping me engaged, is ever more valuable
- becoming more participatory, a conversation
- multiple access points, transmedia -
- multiple access points, transmedia -
- Definitions of transmedia and examples/things to think about
- More to think about and experts.
- Collapsus, games, interactive, fiction, documentary, animation, broadcast, screenings, online, mobile
- Collapsus, games, interactive, fiction, documentary, animation, broadcast, screenings, online, mobile
- Collapsus, games, interactive, fiction, documentary, animation, broadcast, screenings, online, mobile
- Collapsus, games, interactive, fiction, documentary, animation, broadcast, screenings, online, mobile
- Prison valley: case study: http://www.slideshare.net/tishna/alexandre-brachet-of-upiancom-case-study-crossmedia-producer-of-gaza-sderot-prison-valley online interactive doc/broadcast/game/iphone app/book/photo exhibition/article in TIME
- what does that mean? i call it multi-modal business practices, multi modal optimization
- Different platforms
- Different platforms
- Business models, and each has subsets
- what’s next? also - can’t predict past, or know present, but future is easy to see on horizon